Recruiting the Right Users to Get Real Results
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Recruiting the Right Users to Get Real Results

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Join us! - http://www.uie.com/events/virtual_seminars/recruiting_real_users/

Join us! - http://www.uie.com/events/virtual_seminars/recruiting_real_users/

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    Recruiting the Right Users to Get Real Results Recruiting the Right Users to Get Real Results Presentation Transcript

    • Radical Recruiting: Sourcing, Screening, & Show Rates Dana Chisnell dana@usabilityworks.com @danachis
    • PAIN
    • HEARTACHE
    • MISERY
    • • Participants are humans, too • They have widely varied experience • But they do similar things
    • • Screening limits who gets in the room in ways you don’t intend
    • • You’re missing awesome participants • You’re losing out on research opportunities that are practically free
    • • There are sources out there that you’re not tapping
    • • Why recruiting based on demographics isn’t giving you the participants you need
    • • Show rates are about touch points