Radical Recruiting:
Sourcing, Screening, &
Show Rates
Dana Chisnell
dana@usabilityworks.com
@danachis
PAIN
HEARTACHE
MISERY
• Participants are humans, too
• They have widely varied experience
• But they do similar things
• Screening limits who gets in the room
in ways you don’t intend
• You’re missing awesome participants
• You’re losing out on research
opportunities that are practically free
• There are sources out there that you’re
not tapping
• Why recruiting based on demographics
isn’t giving you the participants you need
• Show rates are about touch points
Recruiting the Right Users to Get Real Results
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Recruiting the Right Users to Get Real Results

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Recruiting the Right Users to Get Real Results

  1. 1. Radical Recruiting: Sourcing, Screening, & Show Rates Dana Chisnell dana@usabilityworks.com @danachis
  2. 2. PAIN
  3. 3. HEARTACHE
  4. 4. MISERY
  5. 5. • Participants are humans, too • They have widely varied experience • But they do similar things
  6. 6. • Screening limits who gets in the room in ways you don’t intend
  7. 7. • You’re missing awesome participants • You’re losing out on research opportunities that are practically free
  8. 8. • There are sources out there that you’re not tapping
  9. 9. • Why recruiting based on demographics isn’t giving you the participants you need
  10. 10. • Show rates are about touch points

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