Your SlideShare is downloading. ×
0
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Design as a Business Tool: From Research to Experience Roadmaps
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Design as a Business Tool: From Research to Experience Roadmaps

2,444

Published on

Joins us on 10/3 - http://www.uie.com/events/virtual_seminars/design_as_business_tool/

Joins us on 10/3 - http://www.uie.com/events/virtual_seminars/design_as_business_tool/

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,444
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Design as a Business Tool: Research to Experience Roadmap JASON ULASZEK @webbit
  • 2. 2 THE BACKSTORY ENGAGEMENT + INSIGHT + ITERATION Here’s our take…
  • 3. Step #1:
  • 4. 4 STEP #1: DISCOVER • Stakeholder interviews Uncover the underlying business problem and each stakeholders’ perspective. • Competitive Assessment Know where you need to make a difference. • Target audience interviews Gather data to inform an understanding of people’s needs. SAMPLE ACTIVITIES
  • 5. Step #2:
  • 6. 6 Interaction Design Concepts Site Architecture Nomenclature Detailed Navigation Personas Scenarios Use cases Gap Analysis Product Concepts Mental Model STEP #2: DEFINE The foundation for your roadmap
  • 7. 7 STEP #2: DEFINE • Build Mental Model Collaboration is key in finding relevant patterns. • Align organization’s offerings with mental model Get a deep understanding of systems, capabilities and offerings. • Gap Analysis Find gaps between what people expect and what the organization really provides them. SAMPLE ACTIVITIES
  • 8. 8 DEFINE
  • 9. Step #3:
  • 10. 10 STEP #3: DIRECT Identify Gather and document opportunities identified through each project activity. Assess Determine evaluation criteria and score each opportunity accordingly. Prioritize Identify opportunities to be done first based on feasibility, importance. Prioritize the opportunities
  • 11. 11 CAPABILITIES: › Advisor comments and discussion › Advisor site (registration required) › Content syndication › Additional third-party content › Targeted content delivery CAPABILITIES: › Tools for advisor analysis › Multimedia content › Client-facing content › Social media and community content development › Feedback and surveys › Event calendar CAPABILITIES: › Thought leadership, research and insights content › Credibility-enhancing content (case studies, etc.) › Tools and processes for content maintenance › Additional Contact Us/About Us content › Document accessibility › Controlled vocabulary CAPABILITIES: › Updated site structure, navigation and labeling › Refreshed design/branding › Mobile-friendly platform › Content refresh/optimization › Web analytics STEP #3: DIRECT Define the roadmap
  • 12. 12 WRAP UP Create a shared understanding

×