The Kano Model with Jared Spool

Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering

Reactive Proactive

S top being Reactive Proactive

S top being Sta rt being Reactive Proactive

S top being Sta rt being Reactive Proactive Develop A UX Strategy

Building A Winning UX Strategy

Building A Winning UX StrategyWhat do you need to build?

Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?

Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?

Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?

Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?

Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?

Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?How much should this cost?

Delight The Kano ModelInvestment User Satisfaction Frustration

Delight The Kano Model Performance PayoffInvestment User Satisfaction Frustration

Delight The Kano Model Performance PayoffInvestment Basic Expectations User Satisfaction Frustration

Delight The Kano Model Excitement Generators Performance PayoffInvestment Basic Expectations User Satisfaction Frustration

Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering

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The Kano Model with Jared Spool

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The Kano Model with Jared Spool Webinar Transcript