The Kano Model with Jared Spool

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  • 1. Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering
  • 2. Reactive Proactive
  • 3. S top being Reactive Proactive
  • 4. S top being Sta rt being Reactive Proactive
  • 5. S top being Sta rt being Reactive Proactive Develop A UX Strategy
  • 6. Building A Winning UX Strategy
  • 7. Building A Winning UX StrategyWhat do you need to build?
  • 8. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?
  • 9. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?
  • 10. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?
  • 11. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?
  • 12. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?
  • 13. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?How much should this cost?
  • 14. Delight The Kano ModelInvestment User Satisfaction Frustration
  • 15. Delight The Kano Model Performance PayoffInvestment User Satisfaction Frustration
  • 16. Delight The Kano Model Performance PayoffInvestment Basic Expectations User Satisfaction Frustration
  • 17. Delight The Kano Model Excitement Generators Performance PayoffInvestment Basic Expectations User Satisfaction Frustration
  • 18. Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering