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The Kano Model with Jared Spool
 

The Kano Model with Jared Spool

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    The Kano Model with Jared Spool The Kano Model with Jared Spool Presentation Transcript

    • Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering
    • Reactive Proactive
    • S top being Reactive Proactive
    • S top being Sta rt being Reactive Proactive
    • S top being Sta rt being Reactive Proactive Develop A UX Strategy
    • Building A Winning UX Strategy
    • Building A Winning UX StrategyWhat do you need to build?
    • Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?
    • Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?
    • Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?
    • Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?
    • Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?
    • Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?How much should this cost?
    • Delight The Kano ModelInvestment User Satisfaction Frustration
    • Delight The Kano Model Performance PayoffInvestment User Satisfaction Frustration
    • Delight The Kano Model Performance PayoffInvestment Basic Expectations User Satisfaction Frustration
    • Delight The Kano Model Excitement Generators Performance PayoffInvestment Basic Expectations User Satisfaction Frustration
    • Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering