UIE Virtual Seminar
July 9, 2009
www.uie.com
Jared M. Spool

Amazon

Myths We’ll Smash
“Some people always automatically Search because
they want to go straight to the content.”
“Google has trained people to Search better.”
“If you know what you’re looking for, Search is the
fastest way to get there.”
“Some Search Products are better than others
(especially the expensive ones).”

Home Search
Categories Content
Getting from Home to Content

Some Designs Force
Searching

“19 LCD Montinors”
Insight.com

Jared M. Spool
@jmspool