Power of empowered stakeholders   Robert Hamburger
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Power of empowered stakeholders Robert Hamburger

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Robert Hamburger's UX Thursday Atlanta presentation

Robert Hamburger's UX Thursday Atlanta presentation

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Power of empowered stakeholders   Robert Hamburger Power of empowered stakeholders Robert Hamburger Presentation Transcript

  • THE POWER OF EMPOWERED STAKEHOLDERS Robert Hamburger CNN DXG
  • A responsive design project... ...currently in progress
  • (Re)introducing UX approaches Facilitating design collaboration View slide
  • But first... some context. View slide
  • Interactives News Design CNN DXG Product Destinations
  • THE HOMEPAGE CONTENT DESTINATIONS APPS SOCIAL
  • Traditional workflows EDITORIAL MARKETING GRAPHICS destination requirements OPERATIONS brand collaboration BROADCAST template customization ANALYTICS DEVELOPMENT QA
  • Traditionally: predictable, repeatable production
  • However...
  • THE OPPORTUNITY TO IMPROVE...
  • Avenues for growth
  • New audience insights EVENING LEAN BACK WORKDAY LEAN FORWARD ANYTIME ON THE GO
  • WHICH LEADS BACK TO THE PRESENT...
  • OVERALL GOALS -modernize legacy CMS -implement responsive design -update style and patterns PROJECT GOALS -research broadcast needs -incorporate editorial models -help prepare for transition
  • First Step Build a UX Toolkit
  • The Newsroom advantage Editorial DXG
  • Our approach within Digital Surveys & Questionnaires Roundtable Presentations Team Collaborations
  • Surveys & Questionnaires
  • Roundtable discussions
  • Capturing design needs
  • Second Step Visuals & Prototypes
  • } Taxonomy
  • Navigation
  • Third Step Take this show on the Road
  • CHANGES HAPPEN
  • Broadcast Goals -New shows -New franchises -New formats -Focus on digital
  • Broadcast priorities RUNDOWN HEAVY DAILY COVERAGE VARIETY BREADTH AND SOCIAL TOPICAL INTERVIEWS AND FRANCHISES
  • Modeling editorial needs LET ME HAVE MORE CONTROL
  • The Results News and Franchise Planning REMOVING BARRIERS Digital Publication
  • A CHANGING ENVIRONMENT REQUIRES FLEXIBILITY
  • PREPARE YOUR TALKING POINTS
  • ALWAYS BRING THE VISUALS
  • LISTEN CONNECT RESPOND
  • THANK YOU Robert Hamburger burgertime@gmail.com