User Research Analysis Techniques: We’ve Done All This Research, Now What? UIE Virtual Seminar: Steve Portigal April 7, 2011
What is synthesis? Sense-making through an iterative process of refining gathered data Early, Informal i.e., the experience you had collecting data Process-based, Formal Review, Refine, Rinse, Repeat
Make marginal notes on patterns, quotes, or what seems interesting
Ask yourself questions; give labels; propose solutions
Don’t worry about implications, be descriptive and reactive
Developing strategies Finding: Students have to smoke outside, but they get cold and wet Opportunity: Improve the experience of students who smoke Ideation Question: How can we improve the experience of students who smoke? Create a protected environment for smoking Support underlying needs and behavior by embracing the finding Eliminate smoking Question needs and behavior, seek change by challenging the finding
Ideation: Think Divergently!
User Research Analysis Techniques We’ve Done All This Research, Now What? Steve Portigal UIE Virtual Seminar April 7, 2011