What we’ll cover...1. The 3 roles of microcopy2. Giving microcopy an owner3. A framework for producingmicrcopy that works
3 types of micro copy1. The Interface Microcopy2. The blank slate3.The Content Deﬁnition
Where does content ﬁt into the process?
The swiss cheese model of defects Release Q.A. Build Visual Design Submit Wireframe Submit
How do we ensure content gets suitable attention?
A typical requestWhat do we say on the screen where the user has clicked archive, but themessage was already archived by someone on their team so they can’tdouble archive, but it’s not an error, but at the same time it didn’thappen, oh yeah and this happens with canceling emails as well, now thatI think about it...Hmm. Your call. ” Ticket #1374 in Sifter, assigned to Des
Break it Down
Premium vs freeNew vs returning Who?Admin vs regular user “every user”
Upgrade your planChange your setting What? You don’t have permission This can’t be done
Casual & friendly Business english ToneAbundantly clear Cute & funny
“By email immediately” “On next login” TimeOn screen straight away During working hours in their time zone
By on screen ﬂash message By email? How? In their recordsText in app (space?) Audio effect By SMS