How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursday Atlanta

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Melinda Baker's presentation deck for UX Thursday Atlanta on 2/20/14

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How to Win UX Advocates and Influence Stakeholders - Melinda Baker UX Thursday Atlanta

  1. 1. How  to  Win  UX  Advocates  and   Influence  Stakeholders   Melinda  Baker   American  Cancer  Society   1  
  2. 2. 2  
  3. 3. The  Big  QuesDons  for  Stakeholders   •  What  is  the  problem  you’re  trying  to  solve?   •  What  does  success  look  like?   •  Who  is  the  audience  you  are  trying  to  reach?   3  
  4. 4. What  We  Planned   •  Review  project   goals  with   stakeholders   •  Gather  inputs   Design   Build   •  Update  IA   structure   •  Design  new   templates   •  Update/create   content   •  Input  into  CMS   •  Test   Launch   4  
  5. 5. What  Really  Happened   5  
  6. 6. “OpDmize”   Categories  BEFORE   Categories  AFTER   Labels   derived   from  how   users  are   searching   More   categories   help  users   browse   6  
  7. 7. Dynamic  Site  Map   7  
  8. 8. Category  Landing  BEFORE   Link  on  the   page  with   the  same   name  as   the  page   No  content   to  describe   the  links  or   drive   traffic   8  
  9. 9. Category  Landing  AFTER   “Pods”  for   each   secDon   rich  with   content   Link   directly  to   the  newest   Facts  &   Figures   9  
  10. 10. Cancer  Facts  &  Figures   BEFORE   AFTER   10  
  11. 11. Special  SecDons  –  ArDcle  Format   Heading   and  sub-­‐ heading   Main  body   of  arDcle   Block  for   other  links   of  content   that’s   related   11  
  12. 12. ElevaDng  the  Researchers   No  longer   buried   deep  in  the   site   Link  to  a   reworked   Nobel   Laureates   page   Flexibility   for  future   content   from  bios   12  
  13. 13. What  We  Learned   •  Understand  the  problem  fully   •  Listen  to  stakeholders  and  what  they’re  trying   to  achieve   •  Use  UX  experDse  to  answer  stakeholders   quesDons  (be  clear,  be  concise,  be  usable)   •  Learn  what’s  important  to  the  organizaDon   •  Encourage  change  slowly   •  Support  stakeholders  and  build  trust   13  
  14. 14. QuesDons   •  What  else  can  I  tell  you  about  this  journey?   14  

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