UI15 - Kristina Halvorson Everything You Need to Create a Content Strategy

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Kristina Halvorson gives us a preview of her UI15 workshop, Everything You Need to Create a Content Strategy. Learn more about Kristina's workshop and the other speakers at http://UICONF.com

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UI15 - Kristina Halvorson Everything You Need to Create a Content Strategy

  1. 1. EVERYTHING YOU NEED TO CREATE A CONTENT STRATEGY Kristina Halvorson
  2. 4. <ul><li>Content strategy plans for the creation, delivery, and governance of useful, usable content. </li></ul><ul><li>CONTENT STRATEGY </li></ul>
  3. 6. <ul><li>YOU’LL LEARN… </li></ul><ul><ul><ul><li>What a content strategy includes and why </li></ul></ul></ul><ul><ul><ul><li>How to analyze your content ecosystem, including content audits </li></ul></ul></ul><ul><ul><ul><li>How to create an editorial calendar </li></ul></ul></ul><ul><ul><ul><li>How to design workflow </li></ul></ul></ul><ul><ul><ul><li>How to tackle content governance policies </li></ul></ul></ul><ul><ul><ul><li>How to get started as soon as you get home </li></ul></ul></ul>
  4. 7. “ Content strategy sits at the intersection of business analysis, user experience, and content development. — Rahel Anne Bailie
  5. 8. EVERYTHING YOU NEED TO CREATE A CONTENT STRATEGY Kristina Halvorson, User Interface Week | 8-10 November 2010 http://UICONF.com

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