UI15 - Kristina Halvorson Everything You Need to Create a Content Strategy
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UI15 - Kristina Halvorson Everything You Need to Create a Content Strategy

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Kristina Halvorson gives us a preview of her UI15 workshop, Everything You Need to Create a Content Strategy. Learn more about Kristina's workshop and the other speakers at http://UICONF.com

Kristina Halvorson gives us a preview of her UI15 workshop, Everything You Need to Create a Content Strategy. Learn more about Kristina's workshop and the other speakers at http://UICONF.com

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UI15 - Kristina Halvorson Everything You Need to Create a Content Strategy UI15 - Kristina Halvorson Everything You Need to Create a Content Strategy Presentation Transcript

  • EVERYTHING YOU NEED TO CREATE A CONTENT STRATEGY Kristina Halvorson
  •  
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    • Content strategy plans for the creation, delivery, and governance of useful, usable content.
    • CONTENT STRATEGY
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    • YOU’LL LEARN…
        • What a content strategy includes and why
        • How to analyze your content ecosystem, including content audits
        • How to create an editorial calendar
        • How to design workflow
        • How to tackle content governance policies
        • How to get started as soon as you get home
  • “ Content strategy sits at the intersection of business analysis, user experience, and content development. — Rahel Anne Bailie
  • EVERYTHING YOU NEED TO CREATE A CONTENT STRATEGY Kristina Halvorson, User Interface Week | 8-10 November 2010 http://UICONF.com