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UI15 - Kim Goodwin's preview of UI15 workshop Designing with Scenarios
UI15 - Kim Goodwin's preview of UI15 workshop Designing with Scenarios
UI15 - Kim Goodwin's preview of UI15 workshop Designing with Scenarios
UI15 - Kim Goodwin's preview of UI15 workshop Designing with Scenarios
UI15 - Kim Goodwin's preview of UI15 workshop Designing with Scenarios
UI15 - Kim Goodwin's preview of UI15 workshop Designing with Scenarios
UI15 - Kim Goodwin's preview of UI15 workshop Designing with Scenarios
UI15 - Kim Goodwin's preview of UI15 workshop Designing with Scenarios
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UI15 - Kim Goodwin's preview of UI15 workshop Designing with Scenarios

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UI15 workshop preview of Kim Goodwin's session: Designing with Scenarios. Learn more about Kim's workshop and the 7 others at http://www.uiconf.com

UI15 workshop preview of Kim Goodwin's session: Designing with Scenarios. Learn more about Kim's workshop and the 7 others at http://www.uiconf.com

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  • 1. sn ea UI1 k pr 5 ev ie w Designing with Scenarios PUTTING PERSONAS TO WORK Kim Goodwin Join Kimʼs workshop at UI15! November 8-10, 2010 http://www.uie.com/events/uiconf/2010/
  • 2. Scenarios are character-driven stories Trish left work too late to go to the grocery store. Her daughter Carla is whiny because she’s hungry. There’s not much in the fridge aside from some asparagus, cheese, and a leftover leek. Trish tells her SousChef what she has. The SousChef already knows Carla is going through a vegetarian phase, so it automatically filters out recipes with meat in them. Trish sees that some of the recipes might take a while, so she sorts by preparation time & finds a quick soup. The recipe defaults to quantities for 3 people. 2 © 2010 Kim Goodwin
  • 3. Storytelling drives imagination When you were a kid, all it took was a cardboard box. 3 © 2010 Kim Goodwin
  • 4. Scenarios are generative & evaluative 4 © 2010 Kim Goodwin
  • 5. Scenarios help sell design But donʼt require you to be this guy > 5 © 2010 Kim Goodwin
  • 6. Good stories start with good characters 6 © 2010 Kim Goodwin
  • 7. Put those personas to work! 7 © 2010 Kim Goodwin
  • 8. See you at UI15! 8 © 2010 Kim Goodwin

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