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Designing Humanity UIE Seminar Preview

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    Designing Humanity UIE Seminar Preview - Presentation Transcript

    1. Connection is a 1:1 thing.
    2. Companies are formal, faceless.
    3. A human voice.
    4. Formal machine voice.
    5. “This operation may take a few minutes.” Formal machine voice.
    6. Formality is from power & fear.
    7. Informality creates connection.

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