Connection is a 1:1 thing.
Companies are formal, faceless.
A human voice.
Formal machine voice.
“This operation may take a few minutes.”




Formal machine voice.
Formality is from power & fear.
Informality creates connection.
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Designing Humanity UIE Seminar Preview

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UIE Virtual Seminar Presentation
Designing Humanity into Your Products
Bill DeRouchey

Wednesday, September 9, 2009

1:30pm ET / 12:30pm CT / 11:30am MT / 10:30am PT

http://www.uie.com/events/virtual_seminars/humanity/

Published in: Design, Technology, Business
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Designing Humanity UIE Seminar Preview

  1. 1. Connection is a 1:1 thing.
  2. 2. Companies are formal, faceless.
  3. 3. A human voice.
  4. 4. Formal machine voice.
  5. 5. “This operation may take a few minutes.” Formal machine voice.
  6. 6. Formality is from power & fear.
  7. 7. Informality creates connection.
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