7 things to do with a persona

7Things to do with a PersonaSeeing people, context & perspectiveA UIE-Rosenfeld Media Virtual SeminarMay 22, 2012Whitney QuesenberyWQusability

Personas highlight the individual Personas help us understand users, not as part of a group, or a demographic, but as individuals with a history, goals, interests, and a relationship to the information or site

Have a chat with them Once you have ﬁnished creating the personas, spend some time exploring their perspectives on different situations, contexts or activities.  Get to know them better  Explore their reactions, stories, emotions, likes, dislikes  Think outside your product or project

Invite them to meet your friends Let the rest of the team (and stakeholders) ask them questions. Cover the general context, or a speciﬁc issue.  What questions do you want to ask?  How will the persona answer…in their own words?  Stretch the boundaries (and ﬁnd research gaps)

Tell their story Don’t talk about them. Be them. Try telling their story in ﬁrst person. Do you have a strong sense of their reactions?  Informance: Representing an idea by acting in order to explore, explain and share it.  Role playing: Act out the interaction of service

Ask their opinion Review a new idea or design through the perspective of the personas. Channel them to learn their reactions.  Persona-led reviews  First click analysis  What’s missing?

Find them in the wild They started life as a way to analyse data from the real world. Now make sure that you can match the personas up with the people you meet in user research and usability testing.  Use the personas to identify research participants  Find new stories to keep making the personas even richer

Personas can be part of everything we do Gather information - both qualitative and quantitative Understand Reﬂect patterns in ability, aptitude and attitude Evaluate Specify Evaluate work in progress, or set recruiting targets Stories explore for usability Design current problems and testing new design ideas

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