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Agenda The Informix Roadmap  – A History of Innovation  – Informix Development @ IBM Revitalize Informix  – Customer & BP ...
DSA: Dynamic Scalable Architecture - “no limits”
2003: IDS v9.4 Capabilities Developed @ IBM                                                Increased ScalabilityImproved P...
2005: IDS v10 Capabilities Developed @ IBM
¿Why Upgrade to Informix 11?  Save in extended maintenance costs   – IDS v7.3 is out-of-support 30th of April 2009   – IDS...
"Informix 11.7 delivers an unbeatable value proposition for mid-market   Informix 11.7: A new           customers. It offe...
Informix Flexible Grid: Expanding Beyond a Single Cluster
Interval Fragmentation strategy          Time-cyclic data management (roll-on, roll-off)          Attach and detach online...
Empowering Application           "Informix 11.7 is good news for Stored Procedure Language (SPL) programmers              ...
Informix + IBM Mashup Center– UI modernization
"In our early evaluation of the Informix 11.7 (Informix 11.70) release, the                                      reduced v...
Trusted Context                   User 1                        User 2                    User 3                          ...
Improved Performance and         “The performance of Informix 11.7 is outstanding. Queries are running 5 times            ...
Agenda The Informix Roadmap  – A History of Innovation  – Informix Development @ IBM Revitalize Informix  – Customer & BP ...
Revitalize Informix: Customer Focus Rank customers by BU  – Create customer list by country  – Top Informix customers main...
Revitalize Informix: Marketing & Events Informix 11.70 Roadshow   – Spain: 21st & 22nd of February, Madrid   – France: 16t...
Revitalize Informix: The Informix Ecosystem Going back to the basics. The business is not only about new licenses, so at I...
Agenda The Informix Roadmap  – A History of Innovation  – Informix Development @ IBM Revitalize Informix  – Customer & BP ...
Selling Informix  Upsell Informix into Existing Customers    – Upgrade to v11.50/v11.70    – HDR for High Availability & W...
Ugif 04 2011   informix fug-paris
Ugif 04 2011   informix fug-paris
Ugif 04 2011   informix fug-paris
Ugif 04 2011   informix fug-paris
Ugif 04 2011   informix fug-paris
Ugif 04 2011   informix fug-paris
Ugif 04 2011   informix fug-paris
Ugif 04 2011   informix fug-paris
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Ugif 04 2011 informix fug-paris

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Transcript of "Ugif 04 2011 informix fug-paris"

  1. 1. Agenda The Informix Roadmap – A History of Innovation – Informix Development @ IBM Revitalize Informix – Customer & BP Focus – Marketing and Events – The Informix Ecosystem Selling Informix – Informix v11.70 Great Features – Informix Time Series for Smart Meters – Informix Warehouse Accelerator – Informix + Genero
  2. 2. DSA: Dynamic Scalable Architecture - “no limits”
  3. 3. 2003: IDS v9.4 Capabilities Developed @ IBM Increased ScalabilityImproved Performance Data capacity of a single instance 128 PB 8-15% improvement in internal benchmarks Support for more CPUs Shared Statement Cache Improved support for large objects New Buffer Management System B-Tree Scanner Simplified Administration Improved Replication Performance Redirected Restore Full use of TapesHigher Availability/Reliability: Rename Chunks Restartable Fast Recovery New Unix Bundle Installer Improved Rollback Performance No libraries in /usr/lib Dynamic Log Creation Add Chunks when first chunk is full ER / HDR Interoperability Onstat enhancements Log ManagementEnhanced Security Dynamic Lock Allocation Secure over-the-wire encryption using OpenSSL encryption libraries Easier Application Development Configurable user authentication mechanisms SQL language enhancements using Pluggable Authentication Modules Expanded Unicode support (PAMs) Improved Extensibility More permission check upon start-up Enhanced API
  4. 4. 2005: IDS v10 Capabilities Developed @ IBM
  5. 5. ¿Why Upgrade to Informix 11? Save in extended maintenance costs – IDS v7.3 is out-of-support 30th of April 2009 – IDS v9.4 is out-of-support 30th September 2009 – IDS v10 is out-of-support 30th of September 2010 But... we are still giving support to v9 & v10... – Until 30th of September 2011 – No new ad-hoc builds or fixpacks delivered – Only level 1 support. Level 2 support only for priority 1 problems Benefit from a more flexible licensing, and a smaller cost of ownership with the Growth Edition, – Up to 4 socket machines – Up to 16 Gb of total RAM in IDS instances – and with HDR included
  6. 6. "Informix 11.7 delivers an unbeatable value proposition for mid-market Informix 11.7: A new customers. It offers enterprise class data warehousing features andInformix Server that meets performance that match or exceed the other leading data warehousing platforms, plus it delivers self-management and ease of use capabilities that your business needs are unparalleled. The combination of capability, performance and ease of use delivers the lowest possible true cost of ownership for mid-market customers" ~ QueBIT Consulting, USA ThemesInformix Flexible GridEnhanced Data Warehouse Business Intelligence BI Webcapabilities 2.0 Embedded integratedSimplified Ease of Use andAdministration secure Informix SOAEmpowering Application Flexible Grid highly scalableDevelopmentEnhanced Security OLTP Application Development Blazing Performance fast OATImproved Performance andReliability – Faster than Ever UI Near Zero Administration
  7. 7. Informix Flexible Grid: Expanding Beyond a Single Cluster
  8. 8. Interval Fragmentation strategy Time-cyclic data management (roll-on, roll-off) Attach and detach online without requiring exclusive lock and Dec 08 access to the table
  9. 9. Empowering Application "Informix 11.7 is good news for Stored Procedure Language (SPL) programmers since the time to debug and program an SPL application is reduced by 50%." Development ~ State Road Traffic Safety Inspection, Russia Benefits and Highlights New support for Open Source applications, including Hibernate, Drupal, xWiki, MediaWikiExpanded support for key OpenSource applications Enhanced DDL and DML statement support, including: NULL ColumnsEnhance DDL and DML to Expressions in aggregatessupport requirements of partners IF EXISTS & IF NOT EXISTSand ISVs Added SPL debugger support for IBM Optim Studio andExpand support for key IBM Microsoft Visual Studioapplications and technology Support for remote WebSphere MQ server (WMQ),Expand diagnostic and enabling consolidation of WMQ serversdebugging tools for developers Enhanced API support for the common Data Server clientEnhancements to 4GL Enhanced SOA support with 4GLMashup hub bundled with Mashup hub lets you easily combine different data sourcesInformix for you web based applications.
  10. 10. Informix + IBM Mashup Center– UI modernization
  11. 11. "In our early evaluation of the Informix 11.7 (Informix 11.70) release, the reduced volume of audit records with selective row level audit, the time spent Enhanced Security on audit analysis compared to how we do it today is very fast!! This will make it much easier for us to manage our levels of security for our cloud based offering, Visual HealthNet is in use in eleven states and at over 150 human services agencies, therefore, efficient auditability of our systems is vitally important to our business. Informix 11.70 helps us deliver secure and reliable Benefits and Highlights solutions to the health care industry." ~ Mitchell & McCormick, Inc., USAReduce performance impact of Allow customers to select which tables and operations toauditing database activity audit with selective row level auditingReduce development anddeployment costs for embedded Trusted context for n-tier web applications accessingapplications InformixSelective row level auditing foreasier regulatory compliance Users no longer required to have a login on the machine that Informix is running onImproved security for multi-tieredenvironments Encryption of raw disks via Encryption ExpertSimplified administration of largeuser bases
  12. 12. Trusted Context User 1 User 2 User 3 Application Server Benefit: Informix trusts the Application Server to authenticate the user No need to drop the connection and reconnect with each new user in It then sends a message to Informix order to maintain security when a new user sends a query Security is maintained without a hit No need to drop and reconnect with in performance each user Each user maintains their own identity
  13. 13. Improved Performance and “The performance of Informix 11.7 is outstanding. Queries are running 5 times faster compared to the other database we were using"Reliability – Faster than Ever ~ Hal Maner, CTO, M Systems International Inc., USA Benefits and Highlights New “forest of trees” index method eliminates index locking contentionNew type of table index Preload user defined functions for better runtimeWarehouse queries up to 10 performancetimes faster! Option to automatically compress tables based onTransactional workloads up to user defined policy10% faster! Automatically configure Informix for available cores60% Performanceimprovement on IBM Power 7 Improved network connection performanceversus Power 6 hardwarewithout application change! Improved system failover and transaction completionNew automated functions forbetter performance
  14. 14. Agenda The Informix Roadmap – A History of Innovation – Informix Development @ IBM Revitalize Informix – Customer & BP Focus – Marketing and Events – The Informix Ecosystem Selling Informix – Informix v11.70 Great Features – Informix Time Series for Smart Meters – Informix Warehouse Accelerator – Informix + Genero
  15. 15. Revitalize Informix: Customer Focus Rank customers by BU – Create customer list by country – Top Informix customers mainly in GB/investment Assign to IM Rep – Investment – GB reps – Channel (some GB and Mid-Market accounts) Nominate Accounts for Lab Advocate Coverage – Jacques Roy – Michael Pintus Design Specific Customer Plan – Customer call, visit, invite to events, – Informix v11.70, HDR, Storage Optimization, – IWA, Genero, Optim, Guardium, etc
  16. 16. Revitalize Informix: Marketing & Events Informix 11.70 Roadshow – Spain: 21st & 22nd of February, Madrid – France: 16th of March, Paris Informix BP Enablement – Italy: 14th, 15th & 16th of March, Milano Informix User Group Meeting – French UG Meeting, 4th of April, Paris Informix Warehouse Accelerator Events – Lisbon, 3rd of May – Madrid & Barcelona – Brussels – Milan & Rome Informix Seminars – 1 or 2 day seminars on DBA/Development – Fremap, DGP, Xunta
  17. 17. Revitalize Informix: The Informix Ecosystem Going back to the basics. The business is not only about new licenses, so at IBM we need to involve: – Technical Sales, Architects, Technical Community – SW Services – Education – AVP (Accelerated Value Program) – Renewals S&S The Channel knows Informix technology and the customers sometimes better than IBM. – Involve them, sell with them – New Applications/Solutions is the key to selling new licenses Leverage IBM – SWG • Cognos, WAS, Tivoli, etc. • Compliance – STG (xSeries & pSeries) • Compete against Sun-Oracle • The Freedom of Linux the Power of Informix
  18. 18. Agenda The Informix Roadmap – A History of Innovation – Informix Development @ IBM Revitalize Informix – Customer & BP Focus – Marketing and Events – The Informix Ecosystem Selling Informix – Informix v11.70 Great Features – Informix Time Series for Smart Meters – Informix Warehouse Accelerator – Informix + Genero
  19. 19. Selling Informix Upsell Informix into Existing Customers – Upgrade to v11.50/v11.70 – HDR for High Availability & Workload Management – Storage Optimization Option – Informix Ultimate Warehouse (IWA) Sell New Informix Licenses – Time Series for Intelligent Meters – Informix Ultimate Warehouse (IWA) – Informix Genero – With new ISVs applications and projects at customers Cross-sell other IM solutions: – Optim – Guardium – Information Server – InfoSphere CDC
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