Jodis Presentation 5 09


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  • Jodis Presentation 5 09

    1. 1. Building Collaborative Partnerships… <ul><li>Jodi Crowley </li></ul><ul><li>Lakeland Nutrition Group, LLC </li></ul><ul><li>Lakeland, Florida, USA </li></ul>
    2. 2. Building Collaborative Partnerships <ul><li>Introduction </li></ul><ul><li>Lakeland Nutrition Group (LNG) has a long-standing relationship with Alltech and their innovative, science-driven products </li></ul><ul><ul><li>Beginning with the use of Yea-Sacc 1026 in LNG’s horse feeds & cattle mineral over two decades ago </li></ul></ul><ul><li>In 1986, LNG formulated a premium line of horse feed known as Signature – Advanced Equine Nutrition Formulas </li></ul><ul><ul><li>These premium formulas were made possible by the incorporation of Alltech’s superior nutrition technologies </li></ul></ul>
    3. 3. Building Collaborative Partnerships <ul><li>Signature </li></ul><ul><li>A key feature of the Signature brand is the use of Alltech’s progressive nutritional products in all the formulas : </li></ul><ul><ul><li>Yea-Sacc 1026 - Live Yeast Culture </li></ul></ul><ul><ul><li>BIOLPLEX – Organic Trace Minerals </li></ul></ul><ul><ul><li>Sel-Plex – Organic Selenium (Added in 2005) </li></ul></ul>
    4. 4. Building Collaborative Partnerships <ul><li>The addition of these “value-added” ingredients- (Yea-Sacc 1026 , BIOPLEX, and Sel-Plex) </li></ul><ul><ul><li>Helped increase Signature brand recognition </li></ul></ul><ul><ul><li>Provided the horse owner with advanced nutritional feed options </li></ul></ul><ul><ul><li>Offered the horse industry affordable, credible, cutting-edge equine nutrition formulas </li></ul></ul>
    5. 5. Building Collaborative Partnerships <ul><li>In the fall of 2008, the Signature brand was re-launched </li></ul><ul><li>An important component of the launch was the redesign of the “Signature” packaging </li></ul><ul><li>Employing the use of Alltech’s creative marketing and graphics department, we developed new bag layouts that feature co-branding of both Alltech’s and Lakeland’s logos </li></ul>
    6. 6. Building Collaborative Partnerships <ul><li>Advertising </li></ul><ul><li>To support the launch of the new Signature brand image, LNG & Alltech’s associates worked closely together to develop a co-branded advertising campaign featuring: </li></ul><ul><ul><li>“ Teaser” Ads </li></ul></ul><ul><ul><li>Directory Ads </li></ul></ul><ul><ul><li>Final “Launch” Ad </li></ul></ul>
    7. 7. Building Collaborative Partnerships <ul><li>Advertising </li></ul>
    8. 8. Building Collaborative Partnerships <ul><li>On October 2, 2008, equine enthusiasts from all over Florida united at the Golden Ocala Golf and Equestrian Club to attend a press conference held by Alltech and Lakeland Nutrition Group </li></ul>
    9. 9. Building Collaborative Partnerships <ul><li>At this momentous occasion, LNG revealed their new “Signature Brand” look for their equine nutrition products </li></ul><ul><li>The new bag design features a co-branding of the Lakeland Animal Nutrition and Alltech FEI World Equestrian Games logos </li></ul>
    10. 10. Co-branded Feed Bags
    11. 11. Building Collaborative Partnerships <ul><li>During press conference, Alltech announced the addition of Lakeland Nutrition Group as an official partner for the Alltech FEI World Equestrian Games 2010™ </li></ul><ul><li>LNG joins 16 other global feed partners who have united with Alltech in a collaborative effort to promote this extraordinary equine event held for the first time in the United States </li></ul>
    12. 12. Building Collaborative Partnerships <ul><li>Lakeland Nutrition Group hopes to explore the following opportunities for growth throughout this partnership experience: </li></ul><ul><ul><li>Increase our company’s exposure to Florida’s horse industry </li></ul></ul><ul><ul><li>Improve our image as a leader in equine nutrition </li></ul></ul><ul><ul><li>Enhance LNG’s brand awareness </li></ul></ul><ul><ul><ul><li>Further promote the Signature line which features products with Alltech’s innovative technologies </li></ul></ul></ul>
    13. 13. Building Collaborative Partnerships Co-branding Merchandise
    14. 14. Building Collaborative Partnerships Co-branding Merchandise <ul><li>Use co-branded merchandise for: </li></ul><ul><li>Charity auctions </li></ul><ul><li>Dealer incentives </li></ul><ul><li>Thank you gifts </li></ul><ul><li>Product promotions </li></ul><ul><li>Trade show giveaways </li></ul>
    15. 15. <ul><li>We are honored to be invited to participate as a feed partner in the World Equestrian Games and present the Florida Horse Industry to the world through this global equestrian event </li></ul>Building Collaborative Partnerships
    16. 16. Building Collaborative Partnerships <ul><li>Our plan is to integrate all segments of the horse industry into a united group that portrays the full story of the Florida Equine Industry </li></ul>Florida Riding Disciplines Nutrition Providers Professional Equine Associations Florida Breed Associations Alltech World Equestrian Games
    17. 17. Building Collaborative Partnerships <ul><li>As an official feed partner, Lakeland Nutrition Group has decided to donate their position at the Alltech FEI World Equestrian Games 2010™ to the Florida equine industry </li></ul><ul><li>We are offering the special opportunity for all the different equine groups (breeds and the associations) to come together and benefit from Lakeland Animal Nutrition’s special relationship with Alltech and thus, The Alltech FEI Games </li></ul><ul><li>The opportunity to participate at this extraordinary event will allow the Florida horse industry to fully expose its diverse culture to the global equestrian community </li></ul>