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UFI Focus Meeting on Social Media - Paris 2010 - Felix Haas
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UFI Focus Meeting on Social Media - Paris 2010 - Felix Haas

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Ticketing and Social Media. A service provider point of view …

Ticketing and Social Media. A service provider point of view
By: Felix Haas, CEO & Co-Founder, amiando AG, Munich, Germany

Published in: Business

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  • 1. Ticketing and Social Media.
    A service provider point of view.
    Felix Haas, CEO, amiando AG
  • 2. Who are we?
    amiando is Europe’s leading self-service platform for professional online event organization.
  • 3. amiando is an international company, which has been awarded Technology Pioneer by the World Economic Forum
    3
    • Founded in December 2006
    • 4. 6 Founders
    • 5. 31 Employees
    • 6. Self-Service eventticketingandregistrations
    • 7. Core Market: Europe
    • 8. Four Language Version: EN, DE, FR, ES, 15+ currencies, worldwide active
    2008 „The most innovative 25 European Start-Ups
    Winner CeBIT Innovator‘s Pitch
  • 9. amiando‘sProduct: On-Demand Ticketing System
    1
    2
    Ticket Shop set up: 100% on-demand
    Participants pay by credit card, debit card, PayPal, invoice…
    3
    Tickets are sent out by amiando
    (e-ticket, paper ticket, badges…)
    Invoicing & Weekly Reporting
    4
    Tickets are checked at the door with amiando‘s downloadable
    „easyEntry“ software (free)
    5
    Money is transferred to the organizer
  • 10. Tens of thousands of event organizers use amiando for a broad range of event types in various industries
    5
    NGOs/Charity
    Universities
    Corporate Events
    Conferences
  • 11. So what‘s in itwithSocial Media from a Ticketingperspective?
  • 12. 1. Promotion
  • 13. Your audienceis on social networks or will be within the next months.
  • 14. Twitter – Realtime conversation
  • 15. Social media is perfect for targeted event promotion
  • 16.
  • 17.
  • 18.
  • 19. amiando ViralTickets, the first automated event referral ticketing system on the internet.
    • Viral spreading of ticket sales and registrations
    • 20. Automated incentive system with discounts and kickbacks
    14
  • 21. Event recommendations
    Event sharing between trusted peers (friends, business contacts)
    Incentivicedeventrecommendations
     Your participants do the marketing for you in their respective environment
    Examples for social media event promotion
  • 22. But thereismorethatSocial Media givestoEventsbesidepromotion.
  • 23. Beforethe Event.
    • See whoofmyfacebook, linkedin, etc. contactsiscoming
    • 24. Discovernewcontactsupfront
    Duringthe Event.
    • See whoofmyfacebook, linkedin, etc. contactsisthere
    • 25. Schedule meetings
    • 26. Broadcast content, opinionsandfriendstopeople not attending
    Afterthe Event.
    • Manage contacts
    • 27. Send messages, followup‘s, stay in contact
  • Beforetheevent
  • 28. Beforetheevent
  • 29. Duringtheevent
  • 30. Beforethe Event. Duringthe Event. Afterthe Event.
    SOCIAL MEDIA FOSTERS
    PARTICIPANT ENGAGEMENT
  • 31. Thank you!
    felix.haas@amiando.com