UFI Education FM - Taipei 2010 - Heinz Kusters

585 views
528 views

Published on

Best Practice Organizer: Education within Messe Düsseldorf - instruments and procedures.
By: Heinz Küsters, Director Market Research, Messe Düsseldorf, Germany

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
585
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

UFI Education FM - Taipei 2010 - Heinz Kusters

  1. 1. Messe Düsseldorf Education and Training UFI-Focus Meeting, March 3rd, 2010, Taipei
  2. 2. Agenda  Messe Düsseldorf Group  Team-Structure of Messe Düsseldorf  Education and Training: What – and for whom? - Definition - Education - Training - Temporary Staff  Conclusions
  3. 3. Messe Düsseldorf Group – Portrait  Founded: 1947 as Nordwestdeutsche Ausstellungsgesellschaft mbH (NOWEA)  Over 50 years' international trade fair experience worldwide  More than 40 trade fairs in the event portfolio at the Düsseldorf venue, including 23 global number one fairs  In addition, around 80 trade fairs are held internationally each year  306,888 sqm total exhibition space at the Düsseldorf venue (263.888 sqm indoor)  International Network  12 subsidiaries and shareholdings  66 agencies outside Germany, covering 109 countries  Workforce of about 1,400 employees worldwide
  4. 4. Team-Structure of Messe Düsseldorf Technical Congress Services Events Exhibitor Services Protocol Project Organi- Pro- Internet- Director sation, motion Press Services Transport, Services Services Security Account Manager Cashier‘s Office Market as well as ... Research
  5. 5. Education and Training: What – and for whom? - Definition  Education „Initial vocational education covers the transmission of (job-specific) skills, expertise and knowledge to an apprentice or student at a training facility.“  Training „Advanced vocational training is any form of training that expands and deepens previous vocational training that has been received. It is preceded by earlier training stages and job experience. If further training is provided by a company, it is called in-house or on-the-job training.“ 5
  6. 6. Education and Training: What – and for whom? - Education  Apprentices 6-8  2,5 or 3 years - Office Manager (1-3) - Event Management Assistant (2-5) - Computer scientist (1-2) - Carpenter/Painter (1-2) 6
  7. 7. Education and Training: What – and for whom? - Education  Programme for Apprentices >Name< = Facility Management = Administration = Project Team 7
  8. 8. Education and Training: What – and for whom? - Education  Programme for Apprentices = Communication technology = Technical equipment and installation = Legal Department = Purchasing Department = Services for Exhibitors and Visitors = Traffic inside and around the Fairground, Parking, Traffic signage = Book keeping = Mailing Department, Magazine = PR for Messe Düsseldorf (NOT for projects!) = Technical service for Exhibitors = Staff Department = Exhibitor Service, Press Department, Visitor Promotion 8
  9. 9. Education and Training: What – and for whom? - Education  Apprentices 6-8  2,5 or 3 years - Office Manager (1-3) - Event Management Assistant (2-5) - Computer scientist (1-2) - Carpenter/Painter (1-2)  Trainees 6 (max.)  12 months Trainees become „adopted“ by a Division Director Main focus of their programme is „Sales“ and „Trade Fair Management“ on a higher level. (Junior/Senior Project Manager) 9
  10. 10. Education and Training: What – and for whom? - Education (Trainee scedule) 10
  11. 11. Education and Training: What – and for whom? - Education  Apprentices 6-8  2,5 or 3 years - Office Manager (1-3) - Event Management Assistant (2-5) - Computer scientist (1-2) - Carpenter/Painter (1-2)  Trainees 4 (max.)  12 months Trainees become „adopted“ by a Division Director. Main focus of their programme is „Sales“ and „Trade Fair Management“ on a higher level. (Junior/Senior Project Manager)  Apprentices/Trainees  Once a year (December / January) One - Day - Seminar „Trade Fair Organization“ 11
  12. 12. Education and Training: What – and for whom? - Education  One-day-seminar „Trade Fair Organization“ 09.00 Uhr How to find („ideas“ for) new Fairs Concept of a Trade fair How to attract Exhibitors I - Adresses/ Classification 11.00 Uhr Coffee break 11.15 Uhr How to attract Exhibitors II - Check in - Hall planning 13.00 Uhr Lunch 14.00 Uhr How to attract Visitors I - Visitor promotion 15.15 Uhr Coffee break 15.30 Uhr How to attract Visitors II - Press work - Coordination Press work and PR - Time scedule (watch Costs and Synergy!) Organisation and Logistics Protocoll „Wellness“ for Trade Fair Business 12
  13. 13. Education and Training: What – and for whom? - Training  „On and for the job“ Business English - New employees (or other language, if necessary) - Project manager / Assistant - Executive Staff Sales Training - Project manager / Assistant (and/or other specific needs) - Executive Staff 13
  14. 14. Education and Training: What – and for whom? - Training  „On and for the job“ Business English - New employees (or other language, if necessary) - Project manager / Assistant - Executive Staff Sales Training - Project manager / Assistant (and/or other specific needs) - Executive Staff  Personality Development Leadership/ - Executive Staff Personnel Management 14
  15. 15. Education and Training: What – and for whom? - Training  „On and for the job“ Business english - New employees (or other language, if necessary) - Project manager / Assistant - Executive Staff Sales Training - Project manager / Assistant (and/or other specific needs) - Executive Staff  Personality Development Leadership/ - Executive Staff personnel Management  Invest in future Work experience „Young and wild“ members of the Staff (Messe Düsseldorf abroad) Support of Studies Young members with potential, (parallel to the job) only if recommended by a member of the Executive Board 15
  16. 16. Education and Training: What – and for whom? - Temporary Staff  Messe Düseldorf  Service Partners - Cash Desk - Catering - Information - Cleaning - Surveys (Exhibitors/Visitors) Instruction by Project Director and - Stand construction Members of the Team one or two - Security days bevor the show starts Companies inform their Staff about the „Messe Düsseldorf Standard“ - Traffic personnel All staff members have to wear badges: Once a year instruction for new „Service Partner Messe Düsseldorf“ personnel 16
  17. 17. Conclusions  Education and training programs are offered on various levels and in different formats to the staff of Messe Düsseldorf  The content of all programsare adapted to the special needs of the different departments and functions  Our programs are „alive“ – they change according to current needs and topical issues  Education and training is offered on a regular basis 17
  18. 18. Conclusions  Motto of Messe Düsseldorf: „Customer first!“ Well trained staff (also temporary staff!) is the basis of a good job and top-service. Good job and top-service are preconditions for satisfied customers – and satisfied customers come back! Thank you very much for your kind attention! 18

×