UFI Asia Seminar - Taipei 2010 - Peter Macgillivray
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UFI Asia Seminar - Taipei 2010 - Peter Macgillivray

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Innovating to keep events strong

Innovating to keep events strong
by: Peter MacGillivray, Vice President of Events & Communications, Speciality Equipment Market Association (SEMA), USA

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UFI Asia Seminar - Taipei 2010 - Peter Macgillivray UFI Asia Seminar - Taipei 2010 - Peter Macgillivray Presentation Transcript

  • Peter MacGillivray S p e c I a l t y   E q u I p m e n t   M a r k e t   A s s o c i a t i o n 
  • “Before the proliferation of the Internet, the  way people found out about new products  was at trade shows. Now with the world wide  web, people can sit in their homes or offices  and see what is new each and every day.” Source ‐ CNET
  • “Trade shows aren't even necessary anymore.  What  changed? Well, the internet.” Source ‐ The StrettaProcedure (blog)
  • “It's true; we enjoy chatting with folks and  meeting fellow marketers at trade shows, but  as a marketing channel it's incredibly  ineffective.” Source ‐ Hubspot Company Announcement
  • “Communications Media aren’t replaced, they  are just added to each other, face to face  contact is essential to business buying and  selling, and in a world of media proliferation,  integrated marketing communications is the  key to success. “ Source ‐ Ruth Stevens Trade Show and Event Marketing
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