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UFCM - French Medical Cannabis Charity 2104 Strategy
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UFCM - French Medical Cannabis Charity 2104 Strategy

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UFCM 2013 in review …

UFCM 2013 in review
+120 experts for the 2nd Medical Cannabis International Conference in October 2013 at the faculty of Medicine in Strasbourg (biggest conference in France)
+30 Press hits in French national TV & press mentioning UFCM as a reference
+100 emails from patients in France, asking for help and support, and top media French journalists, for ITWs and questions

Our website http://ufcmed.org is the leading website about medical cannabis in French with +110 000 visitors in 2013 (+550K total) and +50% visits in 2013 versus 2012.

UFCM 2014
- Create a network of doctors and lawyers all over France to help patients when they contact us
- Organize the 3nd International Conference in October
- Create a strong team to manage with efficiency the growing requests via our website (7 to 10 emails a week from patients, journalists...)
- Develop media visibility and contact with politics
- Organize 3 mini conferences with French doctors and politics (1 Paris, 1 Marseille, 1 TBD)

Published in: Health & Medicine

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  • 1. UFCM Union Francophone Cannabinoids Medicine
  • 2. 2013 in review
  • 3. Promotion •  http:/ /ufcmed.org/ is the leading website about medical cannabis in French •  +110 000 visitors in 2013 (+550K total) •  +50% visits in 2013 versus 2012 •  +1200 subscribers to our newsletter •  New forum to help patients and doctors to exchange experience •  + 700 fans for our Facebook page •  + 4000 members for our Facebook group
  • 4. Fast facts •  +120 experts for the 2nd Medical Cannabis International Conference in October 2013 at the faculty of Medicine in Strasbourg (biggest conference in France) > http:/ /bit.ly/1fXNeNi •  +30 Press hits in French national TV & press mentioning UFCM as a reference •  +60 emails from patients in France, asking for help and support •  +25 emails from top media French journalists, for ITWs and questions
  • 5. Conference 2013
  • 6. Budget •  Total: 11 243 euros –  Conference: 9605 euros –  Volunteer expenses all year long: 1138 euros –  Communication : 500 euros •  Unpaid work from our volunteers –  Total hours by our volunteers: 503h –  12 volunteers for the conference –  3 volunteers for all year long
  • 7. 2014
  • 8. Problem A lot of patients contact us via our website, asking for help. Most of them have very heavy diseases (cancer, AIDS, orphan disease…). They need a French doctor and/or a lawyer to help them. But very few professionals knows about medical cannabis in France. UFCM 2014 needs to create and train a strong network of doctors and lawyers all over France. A lot of patients are suffering and our mission is to help them as more as possible!
  • 9. Goals •  Create a network of doctors and lawyers all over France to help patients when they contact us •  International Conference in October •  Create a strong team to manage with efficiency all requests from patients via our website (right now we get 3 emails / week from patients, 2 emails / week from journalists) •  Develop media visibility and contact with politics •  Organize 3 mini conferences with French doctors and politics (1 Paris, 1 Marseille, 1 TBD)
  • 10. Conference October 2014 •  150 experts and patients from all over the world in Strasbourg •  Focus on medical cannabis in Israel •  Speakers –  7-10 international experts TBA
  • 11. Network & Communication •  Network in Provence, Paris and Strasbourg, East of France –  Doctors: train doctors to medical cannabis and put patients in touch –  Politics: talks with politics about creation of a legal production and experimentations we could launch soon –  Lawyers: help patients with legal issues •  Communication –  Website •  3 new articles by week •  1 newsletter by month –  Press Relation •  4 Press release by year –  Viral content •  Videos clip to promote medical cannabis –  Social Media •  Community Manager for Facebook, Twitter, Forums
  • 12. Organization To boost the growth of our network all over France we create UFCM Strasbourg and Marseille. •  UFCM Strasbourg –  Organize the International Conference and develop the network in east of France. •  Budget: 15 000 euros –  Conference: 12 000 euros –  Volunteer expenses all year long: 3000 euros •  UFCM Marseille –  Develop the network in Provence & France and implement the communication & online campaign. •  Budget: 10 000 euros –  3 mini conferences: 3 000 euros –  Communication: 4 000 euros –  Volunteer expenses all year long: 3000 euros
  • 13. Sponsoring We would like to thanks all companies supporting UFCM in the development of medical cannabis in France. We are proud to promote you at our audience because we think you deserve it! We couldn’t promote medical cannabis and help patients with the same efficiency without you. Thanks to your support, if our growth is similar to 2013 we will reach +200 000 French speaking persons in 2014! Main Sponsor Gold Sponsors Silver Sponsors Bronze Sponsors +10 000 euros Logo on all pages of the website + newsletter + conference + video clip + press release + 1 article on the website + Post on Facebook and Twitter +7 000 euros Logo on homepage + sponsors page + conference + video clip + press release + newsletter + Post on Facebook and Twitter +4 000 euros Logo on homepage + sponsors page + conference + video clip + press release + newsletter + Post on Facebook and Twitter +1 000 euros Logo on sponsors page + video clip + press release + newsletter + Post on Facebook and Twitter
  • 14. Contact We would be happy to hear from you if you have any ideas and want to help us to promote medical cannabis ! Please feel free to send an email. informations@ufcmed.com