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Tagga Udi Breakfast Presentation

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Transcript

  • 1. YOUR BUYERS ARE MOBILE By Amielle Lake, CEO Tagga Media Inc. www.tagga.com
  • 2. Tagga Makes Mobile Marketing Easy For non-technical persons Cost effective Instant setup Measurable Results
  • 3. Engage Consumers Effectively
  • 4. What is the difference between these two groups?
  • 5. Catch your buyer offline… ACCESSING MEDIA 24 HOURS A DAY
  • 6. People who lose their wallet report it within 26 hours. Those who lose their mobile report it within 68 minutes. 1 Unisys (2003)
  • 7. There is scale… 3x 300 million 25%
  • 8. In Canada.... 8 million users 3-5 million users 22 million users
  • 9. There are many forms of mobile marketing… mobile web sms advertising apps placement
  • 10. Mobile demographics… Distribution of SMS users by age Distribution of WAP users by age 26% 24% 30% 23% 35% 23% 3% 13% 6% 17% 18-24 25-34 35-49 50-64 65+ The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2008 (US) report is based on a survey of 1 000+ representative adults in the US.
  • 11. The mobile opportunity is massive… Online Norms Mobile Norms 13.6 14.1 11.4 8.6 9.1 6.9 2.0 2.7 3.4 2.3 Unaided Awareness Aided Awareness Ad Awareness Message Association Purchase Intent BRAND METRICS: MOBILE VS. ONLINE CAMPAIGNS InsightExpress (2009)
  • 12. Marketing & the sales funnel CREATE AWARENESS ONLINE + PRINT GENERATE DEMAND ONLINE + PRINT MEASURE DEMAND VALUE ONLINE + PRINT QUALIFY (THROUGH TIERED ONLINE, EVENTS, PRINT You want to get here ENGAGEMENT TACTICS) as quickly as possible!! 1-1 CONTACT
  • 13. Is this really a good way to qualify a lead?
  • 14. Sound like an attractive audience to reach…? 18-44 yrs old $100,000 average income Text 2x more then they call Browse the mobile web weekly
  • 15. Can you do more with mobile?
  • 16. Can you do more with mobile?
  • 17. This is what you can expect from mobile marketing Awareness Opt-in marketing Highly Qualified leads Relationship building
  • 18. So what should you do? 1.) Allocate your budget [10% of media budget] 2.) Define your audience 3.) Determine your strategy and then commit to it 4.) Learn and modify
  • 19. THANK YOU! text TAGGA to 82442 @amiellel @tagga amielle.lake@tagga.com