On October 23rd, 2014, we updated our
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Not just participating, but leading the conversation
Number of @ replies
# of followers
Traffic to your website (conversions, sales, leads)
Links back to your website (good for SEO!)
Are you engaging in conversation?
Are you a me me?
Are you measuring your Twitter traffic?
What’s your conversion rate from Twitter?
Bit.ly URL shortener
Popularity: Klout, Twitalyzer, TwitterGrader
Photo from Jeff Pulver's 140 Characters Conference on Twitter (140conf) - June 2009 (cc) David Berkowitz www.marketersstudio.com
Better than Tweetdeck (IMHO)
Quick, dirty, easy, simple
Ties into Twitter API
No Frame, 301 redirect
Link social media efforts w/ Google Analytics
Track social media traffic as campaigns
Identify which Tweets are driving…
Conversions, traffic, business
$600-$1500 per month (approx.)
Metrics like sentiment, engagement, reach, inbound links, vote count or comment count
Social CRM and analytics integration
Canadian owned and operated (for now)
Succeeded in maximizing search results for SEO & SEM, now what?
Elixir Restaurant & Opus Bar had good reviews but needed in increase restaurant/bar reservations
Not effectively utilizing popular online communications tools
Not engaging in conversations with their target audience
Facebook was an obvious first choice; now with over 300 million users in 170 countries
Set-Up a Facebook Business Page incorporating FBML, music, videos, and consulting on writing posts, how to build fan base and best practices on updating and maintaining the page to ensure long term results
Facebook Ads were also created to promote events, hotel promotions to specific target markets; such as Valentine Day party advertisements which targeted, 20-40 yrs old, single, and live in Vancouver.
2500 Facebook Fans in a little over 1 year
Facebook Page receives 150-400 pageviews per week
Facebook event invites generate results, and business
Promote Opus Hotel being the official hotel sponsor for the MMVAs
Photo contest of you in your "red carpet ready" pose
Fan interactions from June 22 to July 24, 2009
41 photos uploaded with a minimum of 8,200 impressions
275 likes added to the photos with a minimum of 55,000 impressions
337 comments were posted on the photos with a minimum of 67,400 impressions
5,709 page views, a 93% month over month increase in total page views
An increase of 159 fans, this represents a 156% month over month average increase in fans
Minimum of 10,000 impressions
50+ Tweets about the contest
643 clicks on links to the contest
For every individual interaction made by a fan on the Opus Hotel Facebook page, on average an additional 200 people received an impression related to the Opus profile through Facebook feed distribution
Chris Breikss [email_address] @chrisbreikss @6S_Marketing