Best Practices in Social Media   Meeting 6 (May 8):for the CommunicationsProfessional                                 •Fin...
Find Journalists: Twitter (MuckRack),LinkedIn, Traditional Media BlogsEngage and Build Relationships:Retweets, Links, Blog...
Web 2.0The second generation of the Web, which includes blogs, wikis, socialnetworking sites and other platforms that emph...
CrowdsourcingHarnessing the skills, enthusiasm and productivity of many individuals toadvance a project.LurkersPeople who ...
Cloud computing ("the cloud")The practice of using a network of remote servers hosted on the Internetto store, manage, and...
RSS FeedsReally Simple Syndication. A content delivery platform that allowsppublishers to distribute their content via a f...
UCLA X425   Spring 2012
Social Media Club - Los Angeles             BlogWorld(socialmediaclub.la / @smc_la)              Now held in NYC and Los A...
Profiles on Major PlatformsPersonal BlogComment (blogs, forums, major social sites)Personal Hubto aggregate your social me...
Best Practices in Social Media                                   Meeting 6 (November 15):for the CommunicationsProfessiona...
• clintschaff@gmail.com• cschaff@golinharris.com• @clintschaff
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UCLA X425 Week 6

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UCLA X425 Week 6

  1. 1. Best Practices in Social Media Meeting 6 (May 8):for the CommunicationsProfessional •Final Project •Social Media Glossary - Key TermsInstructor: •Organizations/Events to Check OutErik Deutsch (@erikdeutsch) •Course Evaluations#UCLAx425 •Guest speaker: Clint Schaff (@Clintschaff), Vice President, Digital & Interactive Media Group, Golin Harris UCLA X425 Spring 2012
  2. 2. Find Journalists: Twitter (MuckRack),LinkedIn, Traditional Media BlogsEngage and Build Relationships:Retweets, Links, Blog CommentsThe "Social Media Pitch" ...Proceed with Caution!Better yet... get "Trending." Traditionalmedia journalists rely on social media forstory ideas. UCLA X425 Spring 2012
  3. 3. Web 2.0The second generation of the Web, which includes blogs, wikis, socialnetworking sites and other platforms that emphasize collaboration,sharing, and self publishing.User-Generated Content (UCG)All forms of user-created materials such as blog posts, reviews, podcasts,videos, comments and more.WikiAn online platform that allows many users to contribute to and edit a webpage. Provides an easily reversible audit trail of edits and changes.UCLA X425 Spring 2012
  4. 4. CrowdsourcingHarnessing the skills, enthusiasm and productivity of many individuals toadvance a project.LurkersPeople who observe but dont contribute discussions held via socialmedia."The One Percent Rule" In any online community, about one per cent ofthe participants contribute new content regularly, another nine percentcomment, and the rest lurk.AstroTurfingFake or "synthetic" grassroots outreach.UCLA X425 Spring 2012
  5. 5. Cloud computing ("the cloud")The practice of using a network of remote servers hosted on the Internetto store, manage, and process data, rather than a local server.Creative CommonsIs a not-for-profit licensing system that offers creators the ability to easilydefine how others may use their works.Streaming mediaStreaming media is video or audio content sent in compressed form overthe Internet and played immediately, rather than being saved to the harddrive.UCLA X425 Spring 2012
  6. 6. RSS FeedsReally Simple Syndication. A content delivery platform that allowsppublishers to distribute their content via a feed read via an RSS "reader"WidgetSSmall, stand-alone applications that can be embedded on a web page.MemeRhymes with "team" or "dream." A virally-transmitted cultural symbol orsocial idea. A catchphrase or concept that spreads quickly from person toperson.UCLA X425 Spring 2012
  7. 7. UCLA X425 Spring 2012
  8. 8. Social Media Club - Los Angeles BlogWorld(socialmediaclub.la / @smc_la) Now held in NYC and Los Angeles. (blogworldexpo.com)DigitalLA BlogHer(digitalla.net / @digitalla) Conference for women bloggers (blogher.com)Girls In Tech - Los Angeles Le Web(girlsintechla.com) Europes largest Internet event. Held each December in Paris. (leweb.net)WOMMAWord of Mouth Marketing Association Internet Week(womma.org) Held in NYC every Spring (internetweekny.com)SXSW InteractiveEvery March in Austin, TX. "Spring Break" Social Media Weekfor geeks (sxsw.com) Multiple cities around the world. Held February and September. (socialmediaweek.org) UCLA X425 Spring 2012
  9. 9. Profiles on Major PlatformsPersonal BlogComment (blogs, forums, major social sites)Personal Hubto aggregate your social media content. - About.me - Flavors.me - Hiptic.comUCLA X425 Spring 2012
  10. 10. Best Practices in Social Media Meeting 6 (November 15):for the CommunicationsProfessional Guest speaker:Instructor:Erik Deutsch (@erikdeutsch)Twitter hashtag: Clint Schaff (@ClintSchaff)#UCLAx425 Vice President, Digital & Interactive Media Group, Golin Harris UCLA X425 Spring 2012
  11. 11. • clintschaff@gmail.com• cschaff@golinharris.com• @clintschaff

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