(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
Serena's Presentation - Social Media Tools
1. Social Media Tools
The free … and the not so free
(but so incredibly important you will find a budget)
For UCLA x425
PS: Feel free to tweet this out! @serena
2. Agenda
Free Tools!
But first…. Setting goals
Shhhh! Start listening
Where are your customers? Pick your platforms
Everyone needs an automated assistant
Finding influencers
Finally, a little help
Other ridiculously cool links
And of course a plug for Social Media Club
Extend your education after this course!
3. Setting Goals
Consider the marketing
funnel Brand Awareness
Consider your consumer(s)
purchase process Brand Interactions
Be realistic Driving
Engagement &
Adjust as you go Sales
Advocacy
Loyalty
4. Shhhhhh! Start Listening
Google Alerts
Google Blog Search
Google Trends
Technorati
Social Mention
Topsy
HowSociable
Addictomatic
BoardReader
5. Bonus….Ok, Now Really Start
Monitoring
Thinkupapp.com
Bottlenose
Cyfe
And if you have budget
Sysomos (swoon!)
Radian6
6. Pick Your Platforms!
Facebook
Recommendation engine
Twitter
Real-time news, deals
YouTube/Instagram
Digital storytelling
Discovery
Pinterest
Discovery
Inspirational affiliate network
Tumblr, LinkedIN and more!
10. Other Ridiculously Cool Links
Bit.ly
Google Analytics
Google AdPlanner
KeywordSpy
Wordpress
Compete
11. Don’t Stop Learning!
Join Social Media Club!
www.socialmediaclub.org
Events each month
A perfect way to continue
learning after this course
Mashable
SearchEngineLand
Oh and follow me!
@serena
Editor's Notes
Anything I am missing please add.
Social media drives to the marketing funnel. What do you want your program to accomplish?
Set your baseline so you know when something big is happeningCompetitive intelligence, rumors, unfiltered feedbackEveryone has hatersCrisis Communications: Social News Funnel
Include tracking codes to better result trackingGrowth, engagements, actions, website traffic, sales
Where is your audience? Don’t force new behaviors on themUnderstand the big change in Twitter’s demographicsTip! Change the URL of images uploaded to Pinterest to your siteTip! Use tags in YouTube including your co. name and URLTip! Register your Twitter feed in WeFollow and Listorious for discoveryTip! G+ is tied to Google search, use the same terms in each post will eventually help your overall SEO on those termsTip! Use hashtags on Instagram to aid in discovery
Tip! Don’t outreach to tier 1 bloggers. Reach out to 3rd/4th tier who have smaller followings but higher influenceTip! Join in Twitter chatsTip! Images + text = action – use photo captioning toolsTip! Ask people for action (shares, likes) – in detail. Be very specificTip! Find partnership opportunities to help grow visibility
Tip! Facebook visibility is now pay for play – you must advertise to be seenTip! Don’t use 3rd party autoschedulers to FB – 80% decrease in visibility
Attend Social Media Club LA monthly events – only $10 and includes great info, solid networking and, of course, great food. www.socialmediaclub.laRead!SocialMediaClub.orgeMarketerSearch Engine LandFollow!@serena@jspepper@smc_la@erikdeutch@mogreet (for mobile news)