“Comprehensive and thought provoking. The diversity in cultural
 and business backgrounds promoted a great exchange of ide...
READY FOR THE NEXT STEP UP?   Your executive trajectory starts here.

                              Gain the essential fra...
Areas of Emphasis                                                                                               Key Takeaw...
ENROLLMENT & INFORMATION

     310.825.2001
     Innovate@UCLAExecEd.com
     or www..UCLAExecEd.com




About UCLA       ...
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UCLA Executive Program 2010

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The Executive Program puts you on the leadership map with strategies, skills and acumen that will stretch your thinking and hone your abilities as a leader and a manager capable of achieving sustainable growth in your business. Encompassing all business functions of the global enterprise, a series of highly relevant, hands-on sessions galvanize your problem solving, team building and change management skills. UCLA Anderson faculty combine research-based expertise and real-world experience to deliver frameworks you and your peers can apply immediately and as your responsibilities increase… to catalyze positive change.

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  1. 1. “Comprehensive and thought provoking. The diversity in cultural and business backgrounds promoted a great exchange of ideas and perspective… A rewarding experience that I highly recommend.” — Charlie Wilhelm, President and Chief Operating Officer, Karl Storz Endoscopy-America, Inc. UCLA ANDERSON Next session: EXECUTIVE PROGRAM October 4, 2009 to March 9, 2010 March 6, 2010 Management and Leadership Strategies in Today’s Global Economy Enroll at UCLAExecEd.com
  2. 2. READY FOR THE NEXT STEP UP? Your executive trajectory starts here. Gain the essential frameworks you need to lead your organization and enhance your career. Our general management certificate program delivers executive-level strategies that span the enterprise and the globe. Driven by real-world applicability, the UCLA Anderson Executive Program will give you the foresight and depth to make strategically sound decisions for your enterprise, boosting your ability to lead in an increasingly complex and volatile global economy. You will learn from faculty ranked #1 for Intellectual Capital by BusinessWeek. You will work with an executive coach to clarify and amplify your career goals and the best strategies to achieve them. And you will be prepared to drive meaningful change. CHALLENGE YOURSELF The UCLA Anderson Executive Program is intense, fun and extremely useful. The faculty, widely acclaimed and in demand, consult to leading companies around the globe on the challenges you face. The participants—your peers—are dynamic, forward-thinking business leaders who seek innovative, fact-based management strategies and tools to guide their organizations and advance their careers. The experience—global, integrative, encompassing—is nothing short of transformative. Considered by many as a practical alternative to an MBA, the UCLA Anderson Executive Program broadens the thinking and deepens the leadership capacity of managers from a diverse set of organizations around the world. This intensive management curriculum unfolds in a convenient, weekly format. You will take away the latest thinking about key management challenges and hone the business acumen required to make prudent, game-changing decisions in today’s economy. You will also join a lively cohort of UCLA Anderson alumni—high-achieving leaders from premier organizations in nearly every industry who share ideas, attack challenges and forge new opportunities. DRIVE POSITIVE CHANGE The UCLA Anderson Executive Program emphasizes strategic thinking, instilling the critical, global perspectives you need to lead and compete effectively. You will gain practical knowledge of all key areas and functions across your enterprise to better realize competitive advantage and strengths. You’ll gain a greater ability to analyze expenditures and investment, devise strategic business models and make informed, strategically sound decisions. The result: greater value and competitive advantage for your business, and new horizons for you as a catalyst for success.
  3. 3. Areas of Emphasis Key Takeaways and Benefits Integrated throughout the program are these areas of emphasis: This is an intensely practical, hands-on experience, built to drive sustained impact in your organization, Strategic Leadership across your enterprise and throughout your career. Analyze leadership styles—yours and those of highly successful leaders—to bootstrap your capabilities. Combining research-based expertise and real- world experience, UCLA Anderson faculty deliver Strategies to Create Value approaches and frameworks you can apply Examine the impact of value creation and migration on the long-term success of the enterprise, immediately and as your responsibilities increase. and understand how to calculate and predict value trends to devise highly competitive strategies. You will be immersed in strategies for more Economics for Optimal Decision Making effective leadership and management, including Explore managerial (micro) economics and the use of this science to make strategically sound pricing problem solving, team building and change manage- and managerial decisions. ment skills. Your knowledge base will expand with proven and timely tactics for immediate and long- Strategic Marketing term organizational impact. A deeper understanding Develop a strong foundation for taking decisive action to build brand and customer equity, “right price” of your organization’s key areas will emerge, so your products, allocate marketing resources and develop powerful marketing plans. you can better coordinate disparate activities and functions, find ways to challenge organizational Strategic Financial Decision Making paradigms and creatively implement change. Examine financial and managerial accounting, including investment analysis, to oversee financial strategies and make better choices. As both a team leader and team member, you will hone your ability to integrate differing opinions and Managing the Corporation personalities for positive outcomes. And in so doing, Acquire strategies applicable to specific areas such as operations management, human resource you will learn from your peers, forging a network of management and decoding financial statements in the age of Sarbanes-Oxley. high-caliber managers from a variety of industries, functions and organizations with unique insight into Global Strategy and Economics how to meet and beat your business challenges. Understand the influence of global trends and conditions on the enterprise so you can address business challenges and opportunities proactively. Topics include competitive and global strategy, Personalize Your Program international negotiations and behavior, and global economics. with Executive Coaching An executive coach will help you clarify and Influencing Behavior and Leading Change refine your educational and career goals, and form Learn to implement the viewpoints and strategies acquired in the program to become a change an action plan to achieve them. agent in your organization. Topics include creativity and innovation, communicating for high impact and change management. For information on program sessions and faculty, please visit Earn a Certificate in General www.execed.anderson.ucla.edu. Management Through this program you will earn a Certificate Integrative Case Competition in General Management from the UCLA Anderson As a capstone to the program, the Integrative Case Competition enables participants to synthesize School of Management. program teachings in a real-world context. Using a live case and applying program concepts, small teams analyze a complex, pressing situation to develop an overarching strategy to resolve it. Your team will present findings and recommendations to faculty judges who select the winning team. Who Should Attend? The UCLA Anderson Executive Program is built for rising leaders with several years of management experience, and who direct specific functional areas of a dynamic enterprise. Many global concerns rely on the program to prepare candidates for general management positions. Established entrepreneurs and other professionals rely on the program to expand their ability to take their businesses to the next level of success. Typical Class By Position Typical Class By Age Typical Class By Industry Media/ Manager, 36% 40–49, 54% Aerospace/ Entertainment, 8% Aviation, 17% Director, 24% Banking/Finance, 8% 30–39, 29% Education/ Building/Construction, 8% Government/ Non-profit, 12% Energy/Transportation, 7% President or CEO, 18% Medical/ Professional Services, 7% Over 50, 14% Healthcare, 11% Consumer Products, 6% Vice President, 13% Below 30, 3% Real Estate, 3% Technology/ Professional, 6% Communications, Other, 3% Executive Vice President, 3% 10%
  4. 4. ENROLLMENT & INFORMATION 310.825.2001 Innovate@UCLAExecEd.com or www..UCLAExecEd.com About UCLA Program Format and Fees One of the top 10 research universities The UCLA Anderson Executive Program consists of two semesters, each beginning with a mandatory in the United States, UCLA also is the nation’s on-campus immersion session. This allows you to free yourself from everyday distractions so you can most popular university. It enrolls 37,500 better absorb the broad perspectives that will guide your career trajectory. students annually and boasts a faculty that includes five Nobel Laureates and nine winners Schedule of the National Medal of Science. Sessions meet one evening each week (Monday or Tuesday) from 2:00 p.m.–9:00 p.m., with dinner provided. UCLA Anderson School of Management Lectures, discussions, group exercises and case study analyses ensure effective learning. Dinner Established in 1935, the UCLA Anderson School presentations by classmates and learning group sessions enable participants to relate classroom concepts of Management has built a reputation as a leader in to their individual businesses. There are ample opportunities for discussion with faculty and networking globally focused management education, the uses with executive participants. Pre-assigned readings and case study analyses typically require some hours and study of advanced technologies in business and per week in addition to class time. management, and entrepreneurship as cornerstones of today’s extraordinary business opportunities. The The fee of $16,995 includes tuition, books, materials, campus parking and dinner on session nights, renowned UCLA Anderson Executive Program has your graduation ceremony, and two sessions from the UCLA Executive Series. been helping leaders emerge since 1954. Executive Education, UCLA Anderson School of Management 110 Westwood Plaza, A101D, Los Angeles, CA 90095-1464 phone 310.825.2001 fax 310.206.7539

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