Video Storytelling Part 3: Editing and Sharing Your Video Stories Online
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Video Storytelling Part 3: Editing and Sharing Your Video Stories Online

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Video Storytelling Part 3: Editing and Sharing Your Video Stories Online Video Storytelling Part 3: Editing and Sharing Your Video Stories Online Presentation Transcript

  • EDITING AND SHARING YOUR VIDEO STORIES ONLINE May 16, 2012
  • Agenda• Welcome and Story Sampling• Using Digital Stories• Editing Digital Stories: Lab Session• Story Screening: Reflections on the Process• Branding and Marketing Videos• Publishing Video Stories Online• Expand Your Web Presence with Videos
  • Story Sampling• Mapping Our Voices for • Bridge the Gulf Equality• NRCPFC: Digital Stories • GoodSpark digital shorts from the Field
  • Digital Storytelling• Originated at the Center for Digital Storytelling• Powerful tool for reflection, communication, community building, giving voice, advocacy• Based on personal experience and told through the storyteller’s own voice
  • Many take advantage of Ira Glass’sAnecdote + Reflection Anecdote Reflection
  • Using Digital Stories• Fundraising• Grow membership• Raise awareness on an issue you care about• Change the public’s perception on an issue• Use internally for education, alignment on goals, mission
  • Editing Session• Break out session• Create a digital story from “What Matters Most to Me”• Would like to screen it togetherafter lunch• Will be working together to reflect on the process, provide feedback
  • Story Screening: Reflections “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”
  • Branding and Marketing Video StoriesWhat is a brand? What does that have to do with public health/non profits?
  • • More than just a visible identity-logo, name• It’s that “gut feeling” people have about your organization• More than personality—it’s what you care about, who you are, what makes you
  • A brand… • Serves an emotional, social and functional need • Usually all about what’s being sold-an Private experience • Focuses on value, personality and message • Is a tool that influences perceived costs of engaging in health promoting behaviorsPublic Health • Brand object is voluntary health promoting behavior • Influenced by factors of demand, competition, and timing
  • invisiblePEOPLE• Same thing here• What is the value, personality and message?
  • What’s your organization’sbrand?Value + personality + message Take a few minutes to brainstorm and then we’ll come back together and share with the group
  • • 2011 Cisco study: 91% of web traffic by 2013 will be driven by video• Video accounts for over 50% of web content added every day• But don’t do video without a plan!
  • Marketing your video/digital stories• Be strategic• Strategies matched to purpose, targeted audienceSome go-to types of videos-shareable!!:• Impact stories: First person, testimonials of the change, difference your org has made-why you do what you do• Movement stories: what inspires action• Vision stories: the world you want to create
  • Getting your videos outthere:• Integrating videos across all channels• Can you provide opportunities to “subscribe” to your channel on YouTube, Vimeo?
  • Measurement• Yes there are metrics like “views” but be flexible!• There’s also comments, engagement, calls to action• Have them be a conversation starter not just an end of themselves…tie them to your larger communications plan, and objectives
  • Publishing Your Video Story Online• YouTube• Facebook• Twitter• Vimeo• LinkedIn• Website• Emails
  • Vimeo:• Has a different “feel” than YouTube so may be appropriate for different audiences• Can help foster community, social relationships and networking
  • Posting Videos on Facebook:http://www.facebook.com/help/videos/uploading
  • Best Practices for Videos on Facebook:Create content people can interact with and share
  • Distribution Plan Activity
  • Expand Your Web Presence with Videos • Url at end of video • Embeddable so others in your tribe of supporters can showcase
  •  Use relevant, meaningful tags Use a call to action overlay Connect viewers to URLs that provide details on your story
  •  Don’t be shy about submitting to venues like doGooder NonProfit Video Awards Enter contests, festivals etc Don’t be afraid to use humor!
  • Thank You!