Video Storytelling Part 3: Editing and Sharing Your Video Stories OnlinePresentation Transcript
EDITING AND SHARING YOUR VIDEO STORIES ONLINE May 16, 2012
Agenda• Welcome and Story Sampling• Using Digital Stories• Editing Digital Stories: Lab Session• Story Screening: Reflections on the Process• Branding and Marketing Videos• Publishing Video Stories Online• Expand Your Web Presence with Videos
Story Sampling• Mapping Our Voices for • Bridge the Gulf Equality• NRCPFC: Digital Stories • GoodSpark digital shorts from the Field
Digital Storytelling• Originated at the Center for Digital Storytelling• Powerful tool for reflection, communication, community building, giving voice, advocacy• Based on personal experience and told through the storyteller’s own voice
Many take advantage of Ira Glass’sAnecdote + Reflection Anecdote Reflection
Using Digital Stories• Fundraising• Grow membership• Raise awareness on an issue you care about• Change the public’s perception on an issue• Use internally for education, alignment on goals, mission
Editing Session• Break out session• Create a digital story from “What Matters Most to Me”• Would like to screen it togetherafter lunch• Will be working together to reflect on the process, provide feedback
Story Screening: Reflections “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”
Branding and Marketing Video StoriesWhat is a brand? What does that have to do with public health/non profits?
• More than just a visible identity-logo, name• It’s that “gut feeling” people have about your organization• More than personality—it’s what you care about, who you are, what makes you
A brand… • Serves an emotional, social and functional need • Usually all about what’s being sold-an Private experience • Focuses on value, personality and message • Is a tool that influences perceived costs of engaging in health promoting behaviorsPublic Health • Brand object is voluntary health promoting behavior • Influenced by factors of demand, competition, and timing
invisiblePEOPLE• Same thing here• What is the value, personality and message?
What’s your organization’sbrand?Value + personality + message Take a few minutes to brainstorm and then we’ll come back together and share with the group
• 2011 Cisco study: 91% of web traffic by 2013 will be driven by video• Video accounts for over 50% of web content added every day• But don’t do video without a plan!
Marketing your video/digital stories• Be strategic• Strategies matched to purpose, targeted audienceSome go-to types of videos-shareable!!:• Impact stories: First person, testimonials of the change, difference your org has made-why you do what you do• Movement stories: what inspires action• Vision stories: the world you want to create
Getting your videos outthere:• Integrating videos across all channels• Can you provide opportunities to “subscribe” to your channel on YouTube, Vimeo?
Measurement• Yes there are metrics like “views” but be flexible!• There’s also comments, engagement, calls to action• Have them be a conversation starter not just an end of themselves…tie them to your larger communications plan, and objectives
Publishing Your Video Story Online• YouTube• Facebook• Twitter• Vimeo• LinkedIn• Website• Emails
Vimeo:• Has a different “feel” than YouTube so may be appropriate for different audiences• Can help foster community, social relationships and networking
Posting Videos on Facebook:http://www.facebook.com/help/videos/uploading
Best Practices for Videos on Facebook:Create content people can interact with and share
Distribution Plan Activity
Expand Your Web Presence with Videos • Url at end of video • Embeddable so others in your tribe of supporters can showcase
Use relevant, meaningful tags Use a call to action overlay Connect viewers to URLs that provide details on your story
Don’t be shy about submitting to venues like doGooder NonProfit Video Awards Enter contests, festivals etc Don’t be afraid to use humor!