INTRODUCTION TO VIDEO   PRODUCTION WITH DIGITALCAMERAS, “POCKET” CAMCORDERS      AND SMARTPHONES         April 17, 2012
Introduction Activity Turn your camera on Ask the person to your right:       * What is your name?       * What organizati...
Agenda• Welcome and Introductions• Using Video Storytelling for Health• Video Production Best Practices• Scavenger Hunt• E...
Using Video Storytelling for Health• Using stories is a powerful way of  conveying information:  emotion, message, relevan...
YouTube is the #2 search engine after Google
How relevant for work in public health?•   Fundraising•   Document the difference you’re making•   Build relationships•   ...
CDC                      YouTube                      ChannelNational SuicidePrevention LifelineYouTube Channel
What kinds of stories can you tell?• Impact of programs• Call to action• An event that took place                     http...
How are videos being used?
Issues of consent• Are you shooting in a public space?• How do you intend to use the video?
• Working with technology  is inherently challenging• View them as happy  accidents• Get comfortable being a  learner• Pra...
You’re drawing on many skillsyou already possess: Planning Logistics Building relationships Creativity Expression Ma...
You’ll want to be strategic!Plan the Shoot > Shoot the Plan > Edit the Planned Shoot        Pre-                          ...
•   Why are we doing this?•   Is video the right medium?•   What do we hope to inspire, make happen?•   What will we do wi...
Video Production Best Practices• Shooting• Lighting• Sound
Shooting Activity Cards:• You may already be familiar with these!• Work as a group and match the visual card  with a corre...
Getting Started                  • Planning-what are you                    going to shoot?                  • Preparing y...
Framing and composition
Framing and compositionWhy does this matter?What is included in the frame determines focus anddefines emotional context
Rule of Thirds• Guide for framing your visual point of interest• Frame is divided into nine imaginary sections• Visual poi...
Headroom
What’s in the background matters• Does it add or take away from the scene?• Anything incongruent or distracting?• Make sur...
Camera Shots • Tell a story with the shots you choose • Use a combination of shots • Look at the shots in the handout and ...
Camera Angles• They convey certain feelings or facts depending  on which is used• Eyeline is also important
Camera Movement  • Pans  • Zooms  • Tilts  • When is movement ok and not appropriate
Using a tripod•When is it best touse?•Use your body as atripod
What the camera sees• Certain patterns and  colors don’t look good  on camera• Better choices:  solid, neutral colors
Capturing B Roll/Cutaways• Plan for it• Adds to the story• Important for editing
Think about editingwhen you’re wearingyour director’s hat• Hold the shot long  enough• Ask yourself:  How does this shot a...
Tips for shooting footage for posting online • Fill the frame-tight shots are better
Tips for shooting footage for posting online                                   • Limit pans and                           ...
Lighting Best Practices Activity:• There are a bundle of Lighting Activity  Cards on your table. Each visual card has a  m...
White balance• White contains all the  colors-if the camera obtains  a true white it can read  other colors true• It may b...
Indoor/Artificial Lighting          andOutdoor/Natural Lighting
Indoors orArtificial LightingHow to get good lighting under these circumstances
3 Point Lighting • Key • Background • Filler
Other Tips• Position someone wearing glasses so camera not reflected• Be aware of reflective surfaces• Be attentive how li...
Anything to note?Take a couple minutesand jot down a tip thatwas really helpful         ORWrite down somethingyou’d like t...
Getting Good Sound/Audio  • Very important  • Do a preview of the location-any noisy    equipment, ambient noises, fans, e...
Tips for Getting Good Audio• Use an external microphone vs. on camera microphone• Get close to your subject• Set and test ...
More Tips •   Eliminate distracting ambient noises if possible •   Be attentive to any loud jewelry •   Motivate backgroun...
Scavenger Hunt                 • Work in a pair to                   capture footage                 • Have fun getting a ...
Editing Basics• We’ll have two breakout groups for PC and Mac  users• You’ll work on learning the basics of editing with  ...
Congratulations!You’ve just crossed the bridge into new creative territory!
Uploading Videos Online   • YouTube   • Vimeo   • Facebook
• Nearly 500 million unique users a month on  YouTube• With YouTube Insight, can run analytics on  viewers of your videos
• Create an account• Get familiar with the account settings and  recommendations• If account is for your organization, do ...
Informed consent and posting videos online   Disclosure   Voluntariness   Comprehension   CompetenceTips from the WITN...
Thank You!!Lisa Petersonlisapeterson@berkeley.eduChihiro Wimbushchihiro_wimbush@yahoo.com
Video Storytelling Part 1: Introduction to Video Production with Digital Cameras
Video Storytelling Part 1: Introduction to Video Production with Digital Cameras
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Video Storytelling Part 1: Introduction to Video Production with Digital Cameras

  1. 1. INTRODUCTION TO VIDEO PRODUCTION WITH DIGITALCAMERAS, “POCKET” CAMCORDERS AND SMARTPHONES April 17, 2012
  2. 2. Introduction Activity Turn your camera on Ask the person to your right: * What is your name? * What organization do you work at? * What are you most passionate about doing with video? Make sure everyone at your table has a chance to answer and videotape!
  3. 3. Agenda• Welcome and Introductions• Using Video Storytelling for Health• Video Production Best Practices• Scavenger Hunt• Editing Basics• Uploading Videos Online
  4. 4. Using Video Storytelling for Health• Using stories is a powerful way of conveying information: emotion, message, relevancy• Video is a communications medium that has the potential to do what other mediums like printed text can not• Number of people watching, sharing online video is growing
  5. 5. YouTube is the #2 search engine after Google
  6. 6. How relevant for work in public health?• Fundraising• Document the difference you’re making• Build relationships• Advocacy• Catalyze action• Public education
  7. 7. CDC YouTube ChannelNational SuicidePrevention LifelineYouTube Channel
  8. 8. What kinds of stories can you tell?• Impact of programs• Call to action• An event that took place http://www.startstorytelling.com/
  9. 9. How are videos being used?
  10. 10. Issues of consent• Are you shooting in a public space?• How do you intend to use the video?
  11. 11. • Working with technology is inherently challenging• View them as happy accidents• Get comfortable being a learner• Practice, practice, practice !• Build a community of support
  12. 12. You’re drawing on many skillsyou already possess: Planning Logistics Building relationships Creativity Expression Managerial
  13. 13. You’ll want to be strategic!Plan the Shoot > Shoot the Plan > Edit the Planned Shoot Pre- Post- Productio Production Production n
  14. 14. • Why are we doing this?• Is video the right medium?• What do we hope to inspire, make happen?• What will we do with the video when it’s done?
  15. 15. Video Production Best Practices• Shooting• Lighting• Sound
  16. 16. Shooting Activity Cards:• You may already be familiar with these!• Work as a group and match the visual card with a corresponding name card
  17. 17. Getting Started • Planning-what are you going to shoot? • Preparing your shot list • Staging and how best to tell your story
  18. 18. Framing and composition
  19. 19. Framing and compositionWhy does this matter?What is included in the frame determines focus anddefines emotional context
  20. 20. Rule of Thirds• Guide for framing your visual point of interest• Frame is divided into nine imaginary sections• Visual points of interest placed 1/3 or 2/3 of the way u
  21. 21. Headroom
  22. 22. What’s in the background matters• Does it add or take away from the scene?• Anything incongruent or distracting?• Make sure the camera, microphone is not in frame
  23. 23. Camera Shots • Tell a story with the shots you choose • Use a combination of shots • Look at the shots in the handout and the Field Guide • Think back to the card activity
  24. 24. Camera Angles• They convey certain feelings or facts depending on which is used• Eyeline is also important
  25. 25. Camera Movement • Pans • Zooms • Tilts • When is movement ok and not appropriate
  26. 26. Using a tripod•When is it best touse?•Use your body as atripod
  27. 27. What the camera sees• Certain patterns and colors don’t look good on camera• Better choices: solid, neutral colors
  28. 28. Capturing B Roll/Cutaways• Plan for it• Adds to the story• Important for editing
  29. 29. Think about editingwhen you’re wearingyour director’s hat• Hold the shot long enough• Ask yourself: How does this shot add to the story? Have I gotten enough coverage?
  30. 30. Tips for shooting footage for posting online • Fill the frame-tight shots are better
  31. 31. Tips for shooting footage for posting online • Limit pans and zooms • Unnecessary movement can slow down the video stream • Shorter videos are better-under 5 minutes
  32. 32. Lighting Best Practices Activity:• There are a bundle of Lighting Activity Cards on your table. Each visual card has a matching card labeled with the name of the specific lighting tip, practice captured• Take a few minutes and work as a group at your table to match the visual card with a name card that looks like the best match
  33. 33. White balance• White contains all the colors-if the camera obtains a true white it can read other colors true• It may be an auto function
  34. 34. Indoor/Artificial Lighting andOutdoor/Natural Lighting
  35. 35. Indoors orArtificial LightingHow to get good lighting under these circumstances
  36. 36. 3 Point Lighting • Key • Background • Filler
  37. 37. Other Tips• Position someone wearing glasses so camera not reflected• Be aware of reflective surfaces• Be attentive how light will change over the course of shooting…morning to afternoon, shadows
  38. 38. Anything to note?Take a couple minutesand jot down a tip thatwas really helpful ORWrite down somethingyou’d like to learn moreabout
  39. 39. Getting Good Sound/Audio • Very important • Do a preview of the location-any noisy equipment, ambient noises, fans, etc? • Do you need to change location?
  40. 40. Tips for Getting Good Audio• Use an external microphone vs. on camera microphone• Get close to your subject• Set and test sound before shooting-wear headphones!
  41. 41. More Tips • Eliminate distracting ambient noises if possible • Be attentive to any loud jewelry • Motivate background sound…also helps frame the story • Capture room tone; wild sound
  42. 42. Scavenger Hunt • Work in a pair to capture footage • Have fun getting a combo of shots!
  43. 43. Editing Basics• We’ll have two breakout groups for PC and Mac users• You’ll work on learning the basics of editing with sample footage• The footage you’ve gathered today will be perfect to continue honing your new editing skills after the class!
  44. 44. Congratulations!You’ve just crossed the bridge into new creative territory!
  45. 45. Uploading Videos Online • YouTube • Vimeo • Facebook
  46. 46. • Nearly 500 million unique users a month on YouTube• With YouTube Insight, can run analytics on viewers of your videos
  47. 47. • Create an account• Get familiar with the account settings and recommendations• If account is for your organization, do not use a personal email address• Set up a channel!
  48. 48. Informed consent and posting videos online Disclosure Voluntariness Comprehension CompetenceTips from the WITNESS Online Video Advocacy Guide online at:http://videoforchange.wordpress.com/3-film/top-15-interview-tips/informed-consent-process-tips-and-suggestions/
  49. 49. Thank You!!Lisa Petersonlisapeterson@berkeley.eduChihiro Wimbushchihiro_wimbush@yahoo.com
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