Messaging Calendar

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Messaging Calendar

  1. 1. eAdvocacy Messaging Calendar(After using the Publishing Matrix to identify priority publishing channels for different types of content, use this Messaging Calendar document to plan contentpublishing in more detail.) Milestone/ Related Website Email Facebook Twitter List-Serv Add More Activity Print Content Content Content Content Content (e.g. YouTube, Document(s) Photo-sharing, Change.org, etc.) Activity 1 Campaign Campaign Announce Event Tweet about N/A N/A Month 1 (date) Launch Flyers Launch Event Launch in Posting new campaign Details Newsletter Status launch Example: Update Campaign (circle one) Reminder Tweet Launch Newsletter language (140 Event (6/15) Email characters) Update Action Alert Subject Line: Lead: Ask: (circle one) Newsletter Email Update Action Alert Subject Line: Lead: Ask: 1|Page©A.L. Chandler Consulting, Inc.
  2. 2. eAdvocacy Messaging Calendar(After using the Publishing Matrix to identify priority publishing channels for different types of content, use this Messaging Calendar document to plan contentpublishing in more detail.) Milestone/ Related Website Email Facebook Twitter List-Serv Add More Activity Print Content Content Content Content Content (e.g. YouTube, Document(s) Photo-sharing, Change.org, etc.) 2|Page©A.L. Chandler Consulting, Inc.
  3. 3. eAdvocacy Messaging Calendar(After using the Publishing Matrix to identify priority publishing channels for different types of content, use this Messaging Calendar document to plan contentpublishing in more detail.) Milestone/ Related Website Email Facebook Twitter List-Serv Add More Activity Print Content Content Content Content Content (e.g. YouTube, Document(s) Photo-sharing, Change.org, etc.) 3|Page©A.L. Chandler Consulting, Inc.

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