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Messaging Calendar
Messaging Calendar
Messaging Calendar
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  • 1. eAdvocacy Messaging Calendar(After using the Publishing Matrix to identify priority publishing channels for different types of content, use this Messaging Calendar document to plan contentpublishing in more detail.) Milestone/ Related Website Email Facebook Twitter List-Serv Add More Activity Print Content Content Content Content Content (e.g. YouTube, Document(s) Photo-sharing, Change.org, etc.) Activity 1 Campaign Campaign Announce Event Tweet about N/A N/A Month 1 (date) Launch Flyers Launch Event Launch in Posting new campaign Details Newsletter Status launch Example: Update Campaign (circle one) Reminder Tweet Launch Newsletter language (140 Event (6/15) Email characters) Update Action Alert Subject Line: Lead: Ask: (circle one) Newsletter Email Update Action Alert Subject Line: Lead: Ask: 1|Page©A.L. Chandler Consulting, Inc.
  • 2. eAdvocacy Messaging Calendar(After using the Publishing Matrix to identify priority publishing channels for different types of content, use this Messaging Calendar document to plan contentpublishing in more detail.) Milestone/ Related Website Email Facebook Twitter List-Serv Add More Activity Print Content Content Content Content Content (e.g. YouTube, Document(s) Photo-sharing, Change.org, etc.) 2|Page©A.L. Chandler Consulting, Inc.
  • 3. eAdvocacy Messaging Calendar(After using the Publishing Matrix to identify priority publishing channels for different types of content, use this Messaging Calendar document to plan contentpublishing in more detail.) Milestone/ Related Website Email Facebook Twitter List-Serv Add More Activity Print Content Content Content Content Content (e.g. YouTube, Document(s) Photo-sharing, Change.org, etc.) 3|Page©A.L. Chandler Consulting, Inc.

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