Goals? How does all of this tie to a corporate or organizational objective?
Personal vs Business Cases Voice and language Persona
Growing an audience Join interest groups, communities in the space that are also blogging Read successful blogs Comment on blog posts that interest you Respond to blog posts on your blog using Trackbacks Start conversations in your comments section- reply to comments Ask open ended questions at the end of a post Be thought provoking in your post
Twitter for business Each employee can have a public voice, inform each person in the organization of PR efforts Monitor conversation for mentions (good, bad or neutral)
Non-reciprocal relationship (understanding the follow relationship)
Meet the Fail Whale Get used to downtime.
What is a Blog? It’s a website that gets updated on a regular basis Serial content Can incorporate short essays, photos, videos, or any kind of embedded social media content
Full-featured Platforms Blogging platform can install on your organization’s website Supports multiple authors Also can serve as content management system Large repository of professionally-designed themes available for use Single-serving Platforms Blogging only Fully customizable Hosted solutions available (how they make their money)
How to set up a blog *Choosing a topic Growing audience Blogrolls Subscribing to blogs SEO/SEM Recommendations Trackbacks Comments Analytics Avatars
Choosing a Topic Think about your goal(s), why are you starting a blog? Write what you care about Write what you know Write with your target audience in mind
Twitter search Hashtags (health has many, #hcsm etc)
Autoposting to websites Using Twitter to drive traffic to blog posts
Like a magazine subscription for blogs, hopefully with better content RSS Readers Your email client supports this! Stand-alone RSS readers Google Reader
If you don’t have a Twitter account: Go to http://twitter.com Create an account Add @UCHealthLeaders @chiah @emp And each other
Twitter names of Workshop Attendees (to get to, use Twitter.com/username)