What is the future for social media??


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Looking at what will be the future trends for social media in 2012 along with the impact of this and technology on marketing and advertising

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  • Social network growth will plateau but engagement within these social networks will grow as inactive users become active, and already active users become even more savvy
  • We already can see around us and have seen the figures – smartphone penetration and innovations will continue to grow and impact the way that we as consumers use social media, which inherently is a game changer for brands as well
  • Niche social networks such as Instagram and Pinterest will continue to grow and also companies will start being smarter about the channels they select, going for a more strategic, less diluted presence in these spaces.
  • Ever since the beginning of this course, I have encouraged you to work to a more dynamic and fluid model – listen, think, react. The social media space is inherrently dynamic, real time and fast paced so companies must learn to adapt their marketing strategies to become more agile and open to change – no more marketing strategies for 12 months at a time!
  • Less about monitoring, more about intelligence and how businesses utilise this data and work it through every part of their business
  • As marketers, we need to focus on providing value to potential customers, rather than flooding them with endless pointless promotions – something I have seen has become particuarly ineffective towards the end of this year – NO I DON’T WANT ANOTHER BLOODY BADGE
  • As more and more businesses jump on the social media bandwagon, think about the problems this creates with competing for the attendtion of clients/customers – innovation and providing tangible value will become ever more important and a clear line in the sand will be drawn between brand doing social media well/badly
  • Content always has been king but seo copywriting led to a deluge of poor quality content but now we will see an increase in quality content, often being produced by third parties – creation of new industries and jobs?
  • Looking at Flipboard and tools like Buffer which intelligently publish content at the right time or bring all of your content streams into one place – how will tools like Flipboard influence social media optimisation tactics – will not just focus on optimisation for specific platforms but also optimising for tools like this – 2012 will be the year of the social media app
  • Social media integration will occur within organisations both internally and externally – moving towards a more social model of business – this is the really key point for your essay!!
  • Think about how these technologies have changed our everyday and professional lives
  • Think about how these technologies have changed our everyday and professional lives
  • How will this data impact marketing and advertising?
  • What is the future for social media??

    1. 1. BA (Hons) Advertising Social Media – What’s next?
    2. 2. What does the future hold?
    3. 3. Mashable Social Media Summit http://www.youtube.com/watch?v=zhOwWeS7FT8
    4. 4. Growth vs Engagement….
    5. 5. Mobile marketing will keep growing…
    6. 6. Will this be the year for niche social media?
    7. 7. The rise of agile marketing models….
    8. 8. The Rise of Digital Darwinism http://www.briansolis.com/2011/09/end-of-business/ http://www.slideshare.net/Radian6/brian-solis-webinar-presentation-with-radian6 “ The evolution of consumer behaviour when society and technology evolve faster than our ability to adapt” Brian Solis
    9. 9. Metrics vs Analytics….
    10. 10. Gamification Overload….
    11. 11. A more crowded and competitive space….
    12. 12. Where quality content will rule the roost..
    13. 13. With smarter ways of publishing & consuming content….
    14. 14. Moving towards social business models…. http://www.slideshare.net/EdelmanEtc/smart-business-social-business-by-michael-brito
    15. 15. What are the biggest drivers to these changes? <ul><li>Cloud Computing </li></ul><ul><li>Mobile Technologies </li></ul><ul><li>Social Data </li></ul>
    16. 16. Cloud Computing http://www.youtube.com/watch?v=ae_DKNwK_ms
    17. 17. We’ve all used cloud computing but now we have this…
    18. 18. Mobile Technologies
    19. 19. Future for Mobile Technologies http://news.bbc.co.uk/1/hi/programmes/click_online/9464939.stm
    20. 20. You might have seen these…
    21. 21. Near Field Communication (NFC) Near field communication (NFC) allows short-distance (“near field”), encrypted wireless data exchange for transactions and data communications between devices that are touching or in close proximity of less than 20 centimeters.
    22. 22. Advantages of NFC <ul><li>Wider range of marketing opportunities and locations </li></ul><ul><li>Deliver information on demand </li></ul><ul><li>Opportunities for greater brand engagement </li></ul><ul><li>Tactile and fun </li></ul><ul><li>Potential to create personalised experiences </li></ul><ul><li>Fast and secure </li></ul><ul><li>Richer customer data </li></ul>
    23. 23. NFC Enabled Smartphones
    24. 24. NFC Marketing http://www.youtube.com/watch?v=xkuS0DHh5tg&feature=relmfu
    25. 25. NFC Ticketing http://www.youtube.com/watch?v=hb3tmTIRHbw
    26. 26. NFC Payment http://www.youtube.com/watch?v=xkuS0DHh5tg&feature=relmfu
    27. 27. Data, Data, Data &quot;Every two days we create as much information as we did from the dawn of civilisation up until 2003” Eric Schmidt, Chairman of Google
    28. 28. Impact of Data on Social Media Marketing <ul><li>Much richer data than traditional CRM data which usually includes: </li></ul><ul><ul><li>Demographic Data </li></ul></ul><ul><ul><li>Historic Buying Patterns </li></ul></ul><ul><ul><li>Contact Details (email, phone number) </li></ul></ul><ul><li>Social data that is mined from social networks provides information such as: </li></ul><ul><ul><li>Deeper Demographic Data </li></ul></ul><ul><ul><li>Behavioural Data </li></ul></ul><ul><ul><li>Personal Preferences and Interests </li></ul></ul><ul><ul><li>Connections </li></ul></ul>
    29. 29. Impact of Data on Social Media Marketing <ul><li>Data driven decision making </li></ul><ul><li>Sale and analysis of real time data is creating new industries </li></ul><ul><li>Further destruction of the push and interrupt model – competing for attention is </li></ul><ul><li>no longer a sustainable strategy </li></ul><ul><li>Increasing segmentation of marketing messages – moving away from the </li></ul><ul><li>broadcasting of marketing messages </li></ul>
    30. 30. Moving towards being a data driven social organisation http://www.slideshare.net/WebTrends/paul-barrett-teradata
    31. 31. Moving towards being a data driven social organisation http://www.slideshare.net/WebTrends/paul-barrett-teradata
    32. 32. Moving towards being a data driven social organisation
    33. 33. Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising
    34. 34. Clemi Hardie [email_address] @clemihardie
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