Using Social Media To Change MindsPresentation Transcript
BA (Hons) Advertising Making a change using social media
What is a public service announcement?
“ A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action” What is a public service announcement? http://en.wikipedia.org/wiki/Public_service_announcement
Looking to change opinions, attitudes and behaviour
Based on facts and figures
Persuasive, emotional and shocking
Provides a tangible action to take
Remember the power of word of mouth?
The power of peer influence… And the power of recommendation…
Remember what encourages people to talk? YOU Experienced great products, experiences and service Consumer experiences are the starting point of many brand conversations THEM Sharing knowledge and expertise empowers people The feeling of having ‘insider information’ is a great catalyst to conversation US Being part of a collective or group Driven by passion for a company, product or activity
But how can we use social media to increase the reach, resonance & uptake of these messages?
Take an existing PSA campaign and think how you would extend reach using social media
Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising