BA (Hons) Advertising Social Media & Journalism
Welcome back!
 
Social Media…. … more than just marketing
What else can social media be used for??? <ul><li>Internal and External Knowledge Sharing </li></ul><ul><li>Learning and T...
Social Media & Journalism
Emily Bell on Digital Journalism http://www.youtube.com/watch?v=uB2nGHiAw6o&feature=related
How social media has changed journalism <ul><li>News Consumption (how audiences access and consume news) </li></ul><ul><li...
How do we now consume and discover news?
How did you hear  about??
51% of 18 to 24 year- olds with a social networking profile agreed that they often find out about breaking news stories fi...
How social media is changing news consumption
How social media is changing news consumption
How social media is changing news consumption
How are traditional news outlets responding?
Who now produces and publishes the news?
http://www.youtube.com/watch?v=QU5LonkXbCE
Then…. <ul><li>Uni-directional </li></ul><ul><li>Top Down </li></ul><ul><li>High barriers to entry </li></ul><ul><li>Print...
Now…. <ul><li>Multi-directional and conversational </li></ul><ul><li>Top Down and Bottom Up </li></ul><ul><li>Low barriers...
 
Huffington Post statistics <ul><li>Founded May 2005 </li></ul><ul><li>Made up of news, articles, blogs and user generated ...
Huffington Post community
 
 
Citizen Journalism “ T he concept of members of the public &quot;playing an active role in the process of collecting, repo...
Citizen Journalism http://www.youtube.com/watch?v=6xse5aKtJQg
 
Participatory Culture Participatory culture  refers to a culture in which private persons (the public) do not act as consu...
Participatory Culture
What is the true power of bloggers and citizen journalists?
Bloggers = Journalists???
London Riots and Citizen Journalism <ul><li>Blogs </li></ul><ul><li>Tumblr </li></ul><ul><li>Tweets </li></ul><ul><li>Phot...
London Riots and Social Media
London Riots and Social Media
London Riots and Social Media
London Riots and Social Media http://www.guardian.co.uk/uk/blog/2011/aug/08/london-riots-third-night-live   http://blogs.j...
London Riots and Social Media
How is social media influencing journalistic practices?
Straight from the horses mouth… “ Tweet or be sacked” Peter Horrocks – Head of BBC Global News
Traditional Journalistic Values <ul><li>Thoroughness </li></ul><ul><li>Accuracy </li></ul><ul><li>Fairness </li></ul><ul><...
NUJ Code of Conduct 1. At all times upholds and defends the principle of media freedom, the right of freedom of expression...
NUJ Code of Conduct 8. Resists threats or any other inducements to influence, distort or suppress information and takes no...
How does social media and citizen journalism affect this? http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc...
How social media is influencing & changing journalistic practices http://www.bbc.co.uk/journalism/blog/2011/09/how-has-soc...
How social media is influencing & changing journalistic practices http://www.bbc.co.uk/journalism/blog/2011/09/how-has-soc...
Curation vs Journalism? http://chirpstory.com/li/875   <ul><li>Neal Mann (Sky Journalist) vs Andy Carvin (National Public ...
Curation vs Journalism? http://www.youtube.com/watch?v=V84-b894jes&list=PL2AD6DFC3E488F317&index=2&feature=plpp_video
Editorial Challenges for Journalists with Social Media & Citizen Journalism http://www.bbc.co.uk/journalism/blog/2011/05/e...
Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising
Clemi Hardie [email_address] @clemihardie
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Social Media and Journalism

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Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices

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  • Big welcome back – blah, blah, blah
  • Swap heartwarming stories about Christmas and New Years
  • Up to now, we have been considering the power of social media within the contexts of marketing and advertising but now I want to consider how it is touching other industries and practices – social business models are reflective of how it is being utilised by more than just marketers and advertisers
  • If you think about the multitude of tasks that can be aided by the core pillars of social media – real time, increased audience, free, increased reach – opens the doors to all sorts of possibilities with this kind of connection without barriers… These are just a few off the top of my head – give examples for each -
  • This will be the focus for the next few sessions and today we will be looking specifically at how journalism has been affected by social media – ask around class for thoughts on this wonderful introduction
  • Describe difference between values guiding material produced by bloggers and journalists – blogs are personal therefore have personal opinion and commentary yet journalists should be guided by journalistic values of
  • Mann uses social media as a source to inform his mainstream media journalism; Carvin, at least in the case of the latest run of stories from the Arab world, has focused his journalism on and from social media platforms - curating a fascinating stream of tweets from Tunisia, Egypt and Libya.
  • Definition of Social Media Brief description and examples of each.
  • Social Media and Journalism

    1. 1. BA (Hons) Advertising Social Media & Journalism
    2. 2. Welcome back!
    3. 4. Social Media…. … more than just marketing
    4. 5. What else can social media be used for??? <ul><li>Internal and External Knowledge Sharing </li></ul><ul><li>Learning and Teaching </li></ul><ul><li>Real-Time Information and News </li></ul><ul><li>International Collaboration </li></ul><ul><li>Fundraising </li></ul><ul><li>Political Campaigning </li></ul><ul><li>Citizen Journalism </li></ul><ul><li>National Services (Fire, Police, Search & Rescue) </li></ul>
    5. 6. Social Media & Journalism
    6. 7. Emily Bell on Digital Journalism http://www.youtube.com/watch?v=uB2nGHiAw6o&feature=related
    7. 8. How social media has changed journalism <ul><li>News Consumption (how audiences access and consume news) </li></ul><ul><li>Decentralisation of Journalism (who is considered a publisher) </li></ul><ul><li>Journalistic Practices (how the news is sourced and broadcast) </li></ul>And the factors driving this change… <ul><li>Real time nature of social media </li></ul><ul><li>Two way flow of information & conversation </li></ul><ul><li>Lower barriers to entry for publishing </li></ul><ul><li>Mobile technologies </li></ul>
    8. 9. How do we now consume and discover news?
    9. 10. How did you hear about??
    10. 11. 51% of 18 to 24 year- olds with a social networking profile agreed that they often find out about breaking news stories first via a social networking website http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr11/international/
    11. 12. How social media is changing news consumption
    12. 13. How social media is changing news consumption
    13. 14. How social media is changing news consumption
    14. 15. How are traditional news outlets responding?
    15. 16. Who now produces and publishes the news?
    16. 17. http://www.youtube.com/watch?v=QU5LonkXbCE
    17. 18. Then…. <ul><li>Uni-directional </li></ul><ul><li>Top Down </li></ul><ul><li>High barriers to entry </li></ul><ul><li>Print and Linear Broadcast Journalism </li></ul>
    18. 19. Now…. <ul><li>Multi-directional and conversational </li></ul><ul><li>Top Down and Bottom Up </li></ul><ul><li>Low barriers to entry </li></ul><ul><li>Real Time </li></ul><ul><li>Citizen and Digital Journalism </li></ul><ul><li>Additional channels </li></ul>
    19. 21. Huffington Post statistics <ul><li>Founded May 2005 </li></ul><ul><li>Made up of news, articles, blogs and user generated content </li></ul><ul><li>2 – 3 million comments per month </li></ul><ul><li>9,000 Huffington Post bloggers contribute to the site </li></ul><ul><li>AOL bought the Huffington Post for $315 million in 2011 </li></ul><ul><li>Local and International versions of the online paper </li></ul>
    20. 22. Huffington Post community
    21. 25. Citizen Journalism “ T he concept of members of the public &quot;playing an active role in the process of collecting, reporting, analyzing and disseminating news and information” http://en.wikipedia.org/wiki/Citizen_journalism <ul><li>Drivers behind increased prevalence of citizen journalism: </li></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Mobile Technologies </li></ul></ul><ul><ul><li>Lower Barriers to Entry </li></ul></ul><ul><ul><li>Real Time Communications </li></ul></ul>
    22. 26. Citizen Journalism http://www.youtube.com/watch?v=6xse5aKtJQg
    23. 28. Participatory Culture Participatory culture refers to a culture in which private persons (the public) do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the production or creation of some type of published media http://en.wikipedia.org/wiki/Participatory_culture
    24. 29. Participatory Culture
    25. 30. What is the true power of bloggers and citizen journalists?
    26. 31. Bloggers = Journalists???
    27. 32. London Riots and Citizen Journalism <ul><li>Blogs </li></ul><ul><li>Tumblr </li></ul><ul><li>Tweets </li></ul><ul><li>Photos </li></ul><ul><li>Maps </li></ul><ul><li>Videos </li></ul>
    28. 33. London Riots and Social Media
    29. 34. London Riots and Social Media
    30. 35. London Riots and Social Media
    31. 36. London Riots and Social Media http://www.guardian.co.uk/uk/blog/2011/aug/08/london-riots-third-night-live http://blogs.journalism.co.uk/2011/08/09/london-riots-five-ways-journalists-used-online-tools/
    32. 37. London Riots and Social Media
    33. 38. How is social media influencing journalistic practices?
    34. 39. Straight from the horses mouth… “ Tweet or be sacked” Peter Horrocks – Head of BBC Global News
    35. 40. Traditional Journalistic Values <ul><li>Thoroughness </li></ul><ul><li>Accuracy </li></ul><ul><li>Fairness </li></ul><ul><li>Transparency </li></ul><ul><li>Objectivity </li></ul>
    36. 41. NUJ Code of Conduct 1. At all times upholds and defends the principle of media freedom, the right of freedom of expression and the right of the public to be informed 2. Strives to ensure that information disseminated is honestly conveyed, accurate and fair 3. Does her/his utmost to correct harmful inaccuracies 4. Differentiates between fact and opinion 5. Obtains material by honest, straightforward and open means, with the exception of investigations that are both overwhelmingly in the public interest and which involve evidence that cannot be obtained by straightforward means 6. Does nothing to intrude into anybody’s private life, grief or distress unless justified by overriding consideration of the public interest 7. Protects the identity of sources who supply information in confidence and material gathered in the course of her/his work http://media.gn.apc.org/nujcode.html
    37. 42. NUJ Code of Conduct 8. Resists threats or any other inducements to influence, distort or suppress information and takes no unfair personal advantage of information gained in the course of her/his duties before the information is public knowledge 9. Produces no material likely to lead to hatred or discrimination on the grounds of a person’s age, gender, race, colour, creed, legal status, disability, marital status, or sexual orientation 10. Does not by way of statement, voice or appearance endorse by advertisement any commercial product or service save for the promotion of her/his own work or of the medium by which she/he is employed 11. A journalist shall normally seek the consent of an appropriate adult when interviewing or photographing a child for a story about her/his welfare 12. Avoids plagiarism http://media.gn.apc.org/nujcode.html
    38. 43. How does social media and citizen journalism affect this? http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-full http://www.pcc.org.uk/cop/practice.html http://media.gn.apc.org/nujcode.html
    39. 44. How social media is influencing & changing journalistic practices http://www.bbc.co.uk/journalism/blog/2011/09/how-has-social-media-changed-t.shtml
    40. 45. How social media is influencing & changing journalistic practices http://www.bbc.co.uk/journalism/blog/2011/09/how-has-social-media-changed-t.shtml <ul><li>News Gathering </li></ul><ul><li>Audience Engagement and Interaction </li></ul><ul><li>News Channels and Platforms </li></ul><ul><li>Dynamic Nature of News Stories </li></ul><ul><li>Citizen Journalism Sources </li></ul><ul><li>Real -Time and Reactive News </li></ul><ul><li>Access to Additional Content </li></ul>
    41. 46. Curation vs Journalism? http://chirpstory.com/li/875 <ul><li>Neal Mann (Sky Journalist) vs Andy Carvin (National Public Radio) </li></ul><ul><ul><li>Curation = compiles and collects </li></ul></ul><ul><ul><li>Journalism = adds a layer of narrative, context and analysis </li></ul></ul>http://www.bbc.co.uk/journalism/blog/2011/03/social-media-whats-the-differe.shtml
    42. 47. Curation vs Journalism? http://www.youtube.com/watch?v=V84-b894jes&list=PL2AD6DFC3E488F317&index=2&feature=plpp_video
    43. 48. Editorial Challenges for Journalists with Social Media & Citizen Journalism http://www.bbc.co.uk/journalism/blog/2011/05/editorial-issues.shtml http://ethics.journalism.wisc.edu/resources/digital-media-ethics/ http://www.bbc.co.uk/journalism/blog/2011/01/the-line-of-validation-new-app.shtml <ul><li>Curation vs Journalism </li></ul><ul><li>Verification </li></ul><ul><li>Privacy </li></ul><ul><li>Journalistic Ethics and Values </li></ul><ul><li>Moderation of User Generated Content </li></ul><ul><li>Anonymity </li></ul><ul><li>Legal Issues </li></ul>
    44. 49. Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising
    45. 50. Clemi Hardie [email_address] @clemihardie

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