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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
First, a little bit about the concept of the Social Graph
Consider the Social Graph http://www.readwriteweb.com/archives/social_graph_concepts_and_issues.php http://www.socialmediaexaminer.com/what-your-business-needs-to-know-about-social-graphs/ First coined by Mark Zuckerberg Your social graph is a digital map of your personal identity, your primary friends and everything you share with them.
This concept should inform all your strategic thinking and shape your campaigns How will your message spread through a person’s social graph?
By using the @reply, you are ‘tagging’ another user in your tweet – this is then flagged up to them
The @reply can be used in a number of ways:
To reply to another tweet
e.g. @clemihardie thanks for the tip!
To flag up a tweet to a certain user
e.g. Love this article about cheese – http://www.cheese.com
To credit another user for a link or something else
e.g. A guide to zorbing – http://www.zorb.com (via @clemihardie)
Hashtags Hashtags are used to tag and categorise tweets – you can also search for other tweets containing certain hashtags to see other conversations happening around that hashtag ( http://hashtag.org ) Different types of hashtag include:
TV Shows (#xfactor)
Internet Memes (#followfriday)
Just For Fun (#justsaying)
Trending Topics A trending topic is a word, phrase or topic that is posted (tweeted) multiple times on the social networking and microblogging service Twitter http://en.wikipedia.org/wiki/Trending_topic
Retweets Retweets are a simple way of sharing other peoples tweets If your content is retweeted, it will reach a wider audience as the followers of the people that retweet your content will also have your tweet in their feed
You can use the various Twitter user directories to find followers based on:
Interests (Follower Wonk)
Job Title (Follower Wonk)
You can also find followers using Twitter search by using:
But don’t forget the simple Google Search…
Or looking at who other people follow…
Twitter Lists You can use Twitter lists to organise your followers into different groups - this makes it easier to follow certain groups of people Twitter Lists can group people by:
You can make lists private or public
Tweeting at Events Most industry events now have predefined hashtags: e.g. Social Media Week London #smwldn You can easily connect with other event attendees by tagging your tweets with an event hashtag and setting up a specific search column for that event hashtag This is an excellent networking and listening strategy There also means that you can ‘liveblog’ from an event giving your followers access to these events too
But… Do your own research – find out what tools work best in terms of achieving your aims and objectives
Promoted Tweets, Accounts and Trends How Twitter has monetised it’s service by giving advertisers to promote their tweets, accounts or trending topic https://support.twitter.com/articles/142101-what-are-promoted-tweets
Introducing HootSuite Hootsuite is an external Twitter client that enables you to manage most of your social media accounts from one desktop application