Personal branding for work force ready simplified


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It is not about your job, it’s about you! Personal branding boils down to how you market yourself to others. Find out the 4-step process to developing your personal brand and how that relates to your personal and professional search for a work-life that makes you happy.

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  • Personal Branding is about You Defining You, Not Your Job Defining You…you aren’t a student at CU Denver, but you are a student with an interest in…a passion for…and talent in….
  • While off tour in 2007, she enrolled in fashion design school so that she could pursue her interest in design. She has since started her own clothing line, EleVen and is a true entrepreneur.
  • Today we are going to discuss a 4-step process for discovering, creating, communicating and maintaining your personal brand, Discover – to know what your personal brand is you have to know your personality, interests, skills, values and passions. Create – How will you go about getting your brand on paper and online? What do you need in your toolkit to brand and market yourself? Communication – What is your communication goal? Who is your audience, what is your message, what channels of community will best fit your communication goal? Maintain – strategies for maintaining your personal brand. As exciting as developing your personal brand is I want to note that you are not going to have a fully established personal brand when you leave today. I am going to teach you about how to create one, but you have to put in the real work in self reflection to really extract this personal brand called You! But first, I’d like to find out who is here today. We’ll go around and have each of you introduce yourself, your major, tell us what you hope to get out of today and also tell us 3 words to remember you by. Mine are Dreaming. Believing. Achieving. Be sure to write your 3 words down for yourself. You can refer to them later or as you begin to develop you evolving personal brand. Introduce Yourself Major Expectations Three words to remember you by
  • Definition   Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.    Simplified this means identifying your marketable skills
  • Begin by really taking a look at those who understands branding: Companies, websites and celebrities: You can learn from large companies, websites, celebrities. They understand the fundamental principles of branding, which include knowing yourself or your company and knowing your strengths and talents and what makes you unique. For example Tim Tebow, whether you love him or hate him, has differentiated himself from his colleagues, making him more visible (Google his name and get 8.3M results)…equally as important he knows what he stands for. He knows what value he has to offer as a professional athlete and leader on and off the field. 3 word activity: Air, Jordan, 23 Classy, Bottle, Refresh (Coke) Connected, Personal, Blue (Facebook) What 3 words capture you? I don’t expect you to know your brand right away. I’m still learning mine.
  • Review your background The first step to building your personal brand is to gain a clear understanding of who you are: your values, passions and strengths.   Think about your past experiences – professional and personal, what are some of the key things that stand out?  What is your educational history?  For what have you always been complimented? Take a Test MBTI, SII, Strengths, Focus 2.  When you read the results of your profile, you will be able to extract words that clearly describe who you are. Evaluate yourself: Re-read your performance evaluations from the past couple of years and ask yourself what they are really saying about you.  Are there adjectives that are consistently used among all evaluations? Listen When people introduce you or talk about you to others, they often make some powerful brand statements and use adjectives that clearly describe you.  Pay attention the next time you are being introduced. Read  Now Discover Your Strengths  by  Buckingham and Clifton. This book identifies the 34 different prevalent human strengths.  When you buy the book, you get a code that you can use to take the web-based strengths finder profile. Inquire about you Ask peers, clients, employees, friends what they think are your greatest strengths. Visit the Career Center Your coach is there to assist you in achieving your goals and he/she really gets to know you and your Brand attributes.  
  • Network: Informational Interviews in the fields your thinking of going in to. Learn what skills & interests they have & look for a match b/w your own skills & interests. Job shadow to learn what a typical day looks like and think about whether or not you see yourself doing that. Volunteer or do an internship to get some hands on experience. Research: Yourself, Industry, Others. When you are ready order Business Cards Resume, Cover Letter, References Online Presence 1. Business card:  Everyone should have their own business card. The card should contain your picture, your personal brand statement (such as Boston Financial Expert), as well as your *preferred* contact information and corporate logo if necessary. You can create your own business card and share it through your mobile phone using  or . On the web,  is a great social network for creating and distributing your person business card.
  • I know most of you have a Facebook – clean it up. Studies show that up to 90% of employers look up candidates social media profiles at some point during the hiring process. And around 69% of employers have rejected a candidate based on something they found on the candidates social media profile. This doesn’t mean you can’t continue to use Facebook as a personal social network, but if that is your choice use privacy settings and understand which parts of your Facebook profile are public (Profile photo, Cover Photo, Life Events & Photos marking milestones). Get on professional sites for your industry. The most common site professional site is LinkedIn. If you are not on LinkedIn it may be more difficult to brand yourself professionally. Get involved online and offline. Make your brand visible to others by joining a professional association, related to your brand, by participating on a panel that relates to your topic of interest or expertise, by joining groups through the Denver Chamber of Commerce or a group and online groups.
  • This goes for most social media websites including Facebook, LinkedIn and Twitter: Follow, Engage, Connect. Follow companies on LinkedIn & Twitter and Like their fan page on Facebook. Follow a company keeps you up to date about company news and on LinkedIn you can even see what connections you have to that companies and what career opportunities are available. Engage! Build relationships by attending networking events, conferences, trainings and promote you brand by volunteering to speak on your topic of interest. Engage online by updating your status, tweeting. Comment on others posts as well. Be willing to lead and participate in conversations. Submit guest blogs, conduct informational interviews, write about people and link to their websites. Connect with people who can help define your brand. If you are an entrepreneur you may want to identify other successful entrepreneurs and connect with them. Letting people know why you want to connect is always a good idea. For example, if you find someone on LinkedIn that you met at a job fair & you want to reconnect you may include a message stating Dear Joe: This is Henry Smith from Denver, CO. We met a few months back when you attended the University of Colorado Denver’s Internship and Job Fair. We discussed how civil engineering is a growing field despite the fact that there is less building going on. I’d like to reconnect with you as I’m still very interested in civil engineering as a career. Best regards, Henry Smith.
  • Develop a social media strategy. What content will you post? How often? How will you know its working? I recommend using a website look Hootsuite to maintain your brand. Hootsuite is a one stop shop and it allows you to manage all profiles from one acccount. Be consistent on image throughout all your online platforms
  • Gather and monitor: Learn as much as you can about your industry and what people are saying about you. Set up a Google Alert for your name. Organize: Take the best content and organize it. Use delicious to bookmark your favorite links and categorize them for easy reference. You can even group links with similar topics together to form a "Stack“. It’s like having access to your Favorites bar from any computer. Distribute: Share this content throughout your social medial profiles, on your email signature lines.
  • Personal branding for work force ready simplified

    1. 1. Introduction to Personal BrandingPresented by:Kaitlin Luna, M.Ed. | Career CounselorUniversity of Colorado Denver | Career CenterDreaming. Believing. Achieving
    2. 2. It’s About You, Not Your Job “Tennis doesn’t define me,” she states defiantly “My parents taught me to be really well-rounded and to be more than just an athlete,”.
    3. 3. Your Brand 2.0Overview:2. Discover3. Create4. Communicate5. Maintain
    4. 4. Personal Branding DefinedProcess of differentiating ones self from others andarticulating your unique value proposition (personal orprofessional), and then leveraging it across platformswith a consistent message and image.
    5. 5. Discover Your Personal BrandPersonal Branding consists of three elements: Value Proposition: What do you stand for? Differentiation: What makes you stand out? Marketability: What makes you compelling?
    6. 6. Personal Brand – YOU!
    7. 7. 5 Steps to Discover Your Personal Brand1. Review your background2. Take an Assessment3. Evaluate4. Inquire about you5. Visit the Career Center
    8. 8. Creating Your Brand? Network Research Business Card Résumé, Cover Letter, References Online Presence
    9. 9. Communicating your Brand?1. Clean up your Facebook account2. Get on professional sites3. Get involved
    10. 10. Communicating your Brand? Follow Engage Connect Boils down to – Building relationships/Networking
    11. 11. Maintaining Your Brand Develop a social media strategy Be consistent on image throughout all your online platforms
    12. 12. Next Steps1. Gather and monitor2. Organize3. Distribute
    13. 13. Conclusion You are a brand You are in charge or your brand There is no single path to success There is no one right way to create the brand calledYouExcept this: Start today. Or else!
    14. 14. Questions:
    15. 15. Visit the Career Center!In Person: Tivoli Student Union (Room 267)By Phone: 303-556-2250Email: careercenter@ucdenver.eduOnline: Tip Hours:Monday & Thursday11:00 – 1:003:00 – 5:00Follow Us…