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The integration of mobile and medical technologies
 

The integration of mobile and medical technologies

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William Betten, Vice President of Business Solutions, Logic PD

William Betten, Vice President of Business Solutions, Logic PD

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    The integration of mobile and medical technologies The integration of mobile and medical technologies Presentation Transcript

    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 1 Copyright 2014 Logic PD, Inc. All Rights Reserved. The Integration of Mobile and Medical Technologies William (Bill) Betten Vice President of Business Solutions, Medical/Life Sciences Logic PD
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 2 Agenda Copyright 2014 Logic PD, Inc. All Rights Reserved. • Overview • Why Mobile? • Consumer Impact on Medical • Regulatory View of Mobile Apps • Conclusions
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 3 Who is Logic PD?: We help you launch products that accelerate growth. 3
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 4 • Growth and acceptance of technology in new applications • Aging population • Chronic disease increase • 55 million Americans over age 65 by 2020 Trends Driving Convergence
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 5 Worldwide smartphone shipments from 2010 to 2016 (in million units) Source: Worldwide, IDC Smartphone Growth
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 6 Source: IDC Worldwide Mobile Phone Tracker, September 4, 2013 Smartphone Growth 0 0.5 1 1.5 2 2.5 Mobile Phones Smartphones 2013 2017 InBillionsofUnits
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 7 Source: IDC Worldwide Mobile Phone Tracker, September 4, 2013 Smartphone OS 2013 Market Share 2017 Market Share Android 75.3% 68.3% iOS 16.9% 17.9% Windows Phone 3.9% 10.2% BlackBerry OS 2.7% 1.7% Others 1.2% 1.9% Totals 100.0% 100.0% Top Smartphone Operating Systems, Forecast Market Share and CAGR, 2013–2017 Growth of Smart Phone Operating Systems
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 8 $1 $10 $100 $1,000 $10,000 0% 100% Healthy, Independent Living Chronic Disease Management Doctor’s Office Community Clinic HOME CARE Assisted Living RESIDENTIAL CARE Community Hospital ICUSpecialty Clinic ACUTE CARE Cost Of Care / Day QualityOf Life Skilled Nursing Facility Source: Intel Corp., Center for Aging Services Technologies (CAST) The Shift in Healthcare
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 9 Chronic Disease Management • Home health care drivers – Improved efficiency – Lower health care cost – Improved patient results • Home health medical equipment needs – Small and portable – Easy to use – Low cost – Connected
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 10Methodology: Representative sample of 12,000 adults ages 18 and older. Intel Healthcare Innovation Barometer (Dec. 2013) Yes No Optimistic about healthcare innovation/technology Yes No Hospital obsolescence Yes No Willing to share info for reduced healthcare costs Yes No Willing to use home monitors 80% 80% 50%+ 70%
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 11 Medical Trends: Remote Monitoring
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 12 Adoption of mHealth initiatives and phases, globally Source: World Health Organization 2009 Member Survey Smartphones and Medical Devices
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 13Source: PricewaterhouseCoopers’ HRI Physician Survey 2010 Do physicians want to track patients at home?
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 14Source: PricewaterhouseCoopers’ HRI Physician Survey 2010 What do patients want from mobile technology? 51% I would not buy mobile health technology 20% Monitor fitness/ wellbeing 18% Have doctor monitor condition from afar 11% Monitor previous condition
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 15 Medical Device Trends Global mobile health market opportunity by service categories. Monitoring - 65% Diagnosis - 15% Treatment - 10% Health Practitioner Support - 5% Wellness - 3% Administration - 1% Prevention - 1% Chronic disease management and post acute care – 29% Independent aging – 71% Source: PwC analysisEstimated Worldwide opportunity of $23 Billion in 2017
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 16 FDA Regulation of Mobile Platforms and Apps • “Mobile platforms” - commercial off-the-shelf (COTS) computing platforms, with or without wireless connectivity, that are handheld in nature. • “Mobile app” - software executed on a mobile platform or web-based software that is tailored to a mobile platform but is executed on a server. • “Mobile medical app” - used as an accessory to a regulated medical device; or to transform a mobile platform into a regulated medical device. • “Mobile medical device” - When the intended use of a mobile app is for the diagnosis of disease or other conditions, or the cure, mitigation, treatment, or prevention of disease, or is intended to affect the structure or any function of the body of man.
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 17 FDA and Mobile Apps Proposed scope for oversight. “mobile medical apps” Other mobile apps that meet “device” definition Not considered “mobile medical apps” No regulatory requirements. Enforcement Discretion FDA Scope
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 18 FDA Regulation of Mobile Apps Note: • First app approved in 1997. • Total of 103 by 2013.
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 19 Medical Device Trends: Health Apps Source: Pew Internet/CHCF Health Survey, August 7-September 6, 2012 Types of Health Apps % of Health App Users Exercise, fitness, pedometer or heart rate monitoring 38% Diet, food, calorie counter 31% Weight 12% Period or menstrual cycle 7% Blood pressure 5% WebMD 4% Pregnancy 3% Blood sugar or diabetes 2% Medication management 2% Mood < 1% Sleep < 1% Other 14%
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 20 Medical Device Trends: “Other Health Apps”
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 21 MedicalConsumer Hybrid Device Medical and Consumer Convergence
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 22 Navman GPS SleeveCoPilot GPS for Laptop iPhone with GPS The Three Stages of Convergence 1.Wired or wireless connection 2.Physically joined together 3.Integrated
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 23 Sanofi Aventis iBGStar Blood Glucose Monitor Withings Blood Pressure Monitor AliveCor ECG Sleeve iStethoscope Expert Examples of Medical Device Smartphone Convergence Airstrip Patient Monitoring
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 24 Tandem Diabetes Care®: t:slim Pump
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 25 Consumer Industry vs. Medical Industry Source: IBM Institute for Business Value
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 26 The Future Consumer health and wellness applications for smart phones: – 360% growth from May 2011 to January 2013 • May 2011: 16,400 Healthcare & Fitness and Medical apps for iOS • January 2013: 37,263 Healthcare & Fitness and Medical apps for iOS (55% / 45%) • January 2013: 21,634 Healthcare & Fitness and Medical apps for Android (69% / 31%) • Mobile applications for medical diagnostics (84% at MD&M West) • Increase in body-worn sensors • FDA mobile application guidance in the US: – Used as an accessory to an FDA-regulated medical device – Transform a mobile platform into a regulated medical device Sources: 148Apps.biz; appbrain.com; MD&M West 2012
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 27 The Future? • Qualcomm Tricorder XPRIZE - $10 Million – Imagine a portable, wireless device in the palm of your hand that monitors and diagnoses your health conditions. • Nokia Sensing Xchallenge - $2.25 Million – Envision a future where everyone has access to affordable, personalized healthcare through sophisticated sensing technologies and a whole new level of personalized, digital health information.
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 28 Qualcomm Life Example • Introduced the 2netTM Platform and Hub, which are designed to link medical devices to service providers via the “cloud.”
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 2929 Internet of Everything/M2M/Connected Devices
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 30 Mobile and Medical Concluding Thoughts • Patients would like to have a single device that does everything. • According to HRI research, at least 18 companies from the telecommunications and consumer electronics sectors have entered the medtech space. • The value of devices is no longer only in the actual product itself. • Don’t deliver data; deliver information.
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 3131 Bridge the Chasm Relative%ofphonenumbers Time Customers want technology and performance Customers want solutions and convenience Innovators, enthusiasts Early adopters, visionaries Early majority, pragmatists Late majority, conservatives Laggards, skeptics
    • Copyright 2014 Logic PD, Inc. All Rights Reserved. 32 Questions? Bill Betten, Logic PD • Email: bill.betten@logicpd.com • Phone: 612.436.9771 • Website: www.logicpd.com