In 2012-13, nearly 40% of newly launched, U.S. color
cosmetic and skincare products were packaged in tubes.
ﬁgure that outpaced bottles, which accounted for about 22%
of the new U.S. beauty product launches in comparison.
(Mintel Global New Products Database).
• Flexible packaging will continue grow.
• Semiotics will drive primarily package design & will help
to bring to the fore relationship between meaning &