Theory of Visual Rhetoric for HCI and Experience Design

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Presentation about the annotated bibliography of the references found in the work: Foss, Sonja K.  “Theory of Visual Rhetoric.” In Handbook of Visual Communication: Theory, Methods, and Media.  Ed. …

Presentation about the annotated bibliography of the references found in the work: Foss, Sonja K.  “Theory of Visual Rhetoric.” In Handbook of Visual Communication: Theory, Methods, and Media.  Ed. Ken Smith, Sandra Moriarty, Gretchen Barbatsis, and Keith Kenney.  Mahwah, New Jersey:  Lawrence Erlbaum, 2005, pp. 141-52.

* http://www.sonjafoss.com/html/Foss41.pdf

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  • 1. Visual Rhetoric Insights derived from an annotated bibliography By Omar Sosa Tzec cmcl 501 Introduction to Rhetoric and Public Culture Department of Communication and Culture Prof. Phaedra C. Pezzullo Fall 2013
  • 2. Source
  • 3. Foss, Sonja K.  “Theory of Visual Rhetoric.” In Handbook of Visual Communication: Theory, Methods, and Media.  Ed. Ken Smith, Sandra Moriarty, Gretchen Barbatsis, and Keith Kenney.  Mahwah, New Jersey:  Lawrence Erlbaum, 2005, pp. 141-52. * http://www.sonjafoss.com/html/Foss41.pdf
  • 4. Object of study
  • 5. Schemas Source: http://www.systemsorienteddesign.net/images/stories/Home/Master_AHO/Master%202012/Diplomas/Giga%20Map-01.jpg
  • 6. Sketches Source: http://www.systemsorienteddesign.net/images/stories/Home/Master_AHO/Master%202012/Diplomas/Giga%20Map-01.jpg
  • 7. Personal Informatics and Schematic Interfaces Source: http://assets.coolhunting.com/coolhunting/mt_asset_cache/2011/11/03/jawbone-up-duo.jpg
  • 8. HCI design Rhetoric
  • 9. Schemas Sketches GUIs Visual Rhetoric
  • 10. Schemas Sketches GUIs Visual Rhetoric
  • 11. Categorization of references in Foss (2005)
  • 12. * Primary References * Secondary References * Discarded References
  • 13. Primary References
  • 14. Discarded References Secondary References Primary References
  • 15. Primary References
  • 16. Chryslee, G. J., Foss, S. K., & Ranney, A. L. (1996). The construction of claims in visual argumentation: An exploration. Visual Communication Quarterly, 3, 9-13
  • 17. Facts or physical data feelings Visual Argumentation knowledge function Schemas Sketches GUIs
  • 18. Facts or physical data feelings Visual Argumentation knowledge function Schemas Sketches GUIs
  • 19. Visual Argumentation Schemas HCI Design Sketches GUIs
  • 20. Foss, S. K. (1993). The construction of appeal in visual images: A hypothesis. In D. Zarefksy (Ed.), Rhetorical movement: Essays in honor of Leland M. Griffin (pp. 220-224). Evanston. IL: Northwestern University Press.
  • 21. Visual appeal Technical Novelty Schemas Decontextualization Sketches References to new interpretive contexts GUIs
  • 22. Foss, S. K. (1994). A rhetorical schema for the evaluation of visual imagery. Communication Studies, 45, 213-224.
  • 23. Schema for rhetorical evaluation (1) Identification of a function communicated in the image (2) How well that function is communicated and support available for that function in the image (3) The scrutiny of the function itself – legitimacy or soundness
  • 24. Rhetorical evaluation Schemas Sketches GUIs
  • 25. Rhetorical evaluation Schemas Sketches Rhetorical criticism of HCI GUIs
  • 26. Kaplan, S. J. (1992). A conceptual analysis of form and content in visual metaphors. Communication, 13, 197-209.
  • 27. Metaphor The ground Rupture in linguistic norms or beliefs
  • 28. Metaphor The ground Rupture in linguistic norms or beliefs Linguistic tension Pragmatic tension Hermeneutic tension
  • 29. Linguistic tension Pragmatic tension Hermeneutic tension
  • 30. Linguistic tension Visual artifact Pragmatic tension Hermeneutic tension
  • 31. Linguistic tension Rhetorical situation Pragmatic tension Hermeneutic tension
  • 32. Prompt
  • 33. 1. What would be your perspective regarding a possible relation between visual theory and visual schemas? And design sketches? And GUIs related with personal informatics? 2. Does it make sense to talk about rhetors, rhetorical agency, and rhetorical criticism in the context of HCI design? 3. Are interactive systems (or their GUIs at least) a form of argument? 4. On what extent other approaches in Rhetoric may cross the discipline of HCI? What would be the implications?
  • 34. Thank you! tzec.com bitsofhci.com