Tipografía:
conceptos básicos.
Otoño 2009.
Mtro. Omar Sosa Tzec
http://www.tzek-design.com/blog

Conceptos básicos de tipografía.

Fuente.

a
Baskerville Regular 900 pt.

Familia Tipográfica.

Baskerville Regular
Baskerville Semibold
Baskerville Bold
Baskerville Italic
Baskerville Semibold Italic
Baskerville Bold Italic

Peso.

Baskerville
Baskerville
Baskerville

a

Modulación.

oe oe oe

Contraste.

pues pues
Alto contraste Bajo contraste.

Línea base.

x Baskerville

Altura de las x.

x Baskerville

x amor kt

Línea de las mayúsculas.

x Baskerville

Línea media.

x Bask E H F

Ascendentes y descendentes.

gato felpa

Ligaduras.

fiel

Caja baja.

abcdefghijklmnñopqrstuvwxyz

Caja alta.

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

Versalitas.

abcdefghijklmnñopqrstuvwxyz

abc ABC x

Puntaje.

Divona Regular 60 pt.
Times New Roman Regular 60 pt.
hola y hola y hola y hola y
Optima Regular 60 pt.
Helvetica Regular 60 pt.

* Pica
* Punto
* Em

Divona Regular 5p0.
Times New Roman Regular 5p0.
hola y hola y hola y hola y
Optima Regular 5p0.
Helvetica Regular 5p0.

Serif y San Serif.

taxi taxi
Serif San Serif

Kerning.

taxi
taxi
t a x i

Tracking.

taxi driver
taxi driver
taxi driver

Leading o interlineado.

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.

Alineación.

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Izquierda.

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Derecha.

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Centrada.

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Justificado.

Color tipográfico.

Information design is the defining, planning, and
shaping of the contents of a message and the
environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Big Caslon 10/12 (suposición sólo para ejemplificar)

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Cochin Regular 10/12 (suposición sólo para ejemplificar)

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Cochin Bold 10/12 (suposición sólo para ejemplificar)

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Cochin Bold 10/20.4 (suposición sólo para ejemplificar)

Information design is the defining, planning,
and shaping of the contents of a message and
the environments it is presented in with the
intention of achieving particular objectives in
relation to the needs of users.
Cochin Bold 10/9.6 (suposición sólo para ejemplificar)

Information design is the defining,
planning, and shaping of the
contents of a message and the
environments it is presented in with
the intention of achieving particular
objectives in relation to the needs
of users.
Copperplate Light 10/9.6 (suposición sólo para ejemplificar)

Gracias.
* Familia y fuentes tipográficas usadas sin fines comerciales,
sólo para demostraciones educativas.