The Virtual Economy
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The Virtual Economy






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    The Virtual Economy The Virtual Economy Presentation Transcript

    • Realising the Virtual Economy 30th June 2010
    • Why you should think about the Virtual Economy New Customers New Revenues
    • The Virtual Economy: definition “An emergent economy existing in a virtual persistent world, usually exchanging virtual goods in the context of an internet game” -Wikipedia
    • The Virtual Economy: definition “The flow of money through apps” -Jellyworm
    • The flow of money through apps Apps
    • Global value $11b $6b 2010 2013 Source: Piper Jaffray, Plus Eight Star, Susan Wu, Charles River Ventures, Inside Network
    • EA games bought Playfish Buys Playfish for $275m Lays off 1,500 fulltime employees
    • July 2007
    • is the biggest gaming portal in the world
    • Q. What is the biggest single media property in the world? ...bigger than the population of
    • A. Farmville Peaked at 83 million users in 2010
    • It’s not just about “daily games” Virtual Communities Worlds Utilities MMOs
    • The average social gamer in the UK & US.. a 43 year old woman Source: PopCap
    • Jellyworm’s first principle App users opt in
    • The second principle 100% play 10% pay
    • All gameplay uses virtual currency
    • Average Direct Payment: £7 per transaction Biggest single transaction = $1m
    • Enhancing brand values and delivering a profit!
    • Facebook users pay £1- £2 to send virtual goods to their friends Remains on user’s tabbed profile indefinitely
    • Advertisers are getting new customers by offering virtual currency
    • Surveys generate new customer leads New customer leads from £0.50
    • The big on-line app developers don’t make advertiser branded apps...yet
    • Branded apps Will start to dominate the social space from 2013
    • Branded apps are much more prominent on the iPhone
    • The third principle If you can’t create, integrate
    • Integrate into existing apps Massive audiences already exist Users are already engaged Viral mechanics have already been developed
    • Public Enemies & Mafia Wars 900m viral impressions In one week!
    • The fourth principle T.V.E=R.O.I
    • The Virtual Economy App users opt in 100% play, 10% pay If you can’t create, integrate The Virtual Economy = R.O.I