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Today, design needs to tell a story, and because of this, it is especially important for us as web designers to work and collaborate with not just other designers, but also developers, to understand ...

Today, design needs to tell a story, and because of this, it is especially important for us as web designers to work and collaborate with not just other designers, but also developers, to understand how our design can tell better stories. Gathering unknown insights into problems is key to push boundaries and change the ways that we interact with technologies.
In this talk, I aim to highlight a few ways in which designers and developers can establish a good foundation to tell better stories through their craft, and by working together as interdisciplinary teams.

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    Style&class Presentation Style&class Presentation Presentation Transcript

    • Design as a story
    • my story - @tylerwilman
    • 3Ideas & Experiences
    • Design is not just what is looks like and feels like, design is how it works. - Steve Jobs
    • discovery
    • discovery sitemap & userflow
    • discovery sitemap & userflow research & exploration
    • discovery sitemap & userflow research & exploration wireframes
    • discovery sitemap & userflow research & exploration wireframes functionality
    • discovery sitemap & userflow research & exploration wireframes functionality design
    • discovery sitemap & userflow research & exploration wireframes functionality design development
    • % Involved in a Project 0 100 design phase development phase
    • % Involved in a Project 0 100 Designers design phase development phase
    • % Involved in a Project 0 100 Designers design phase development phase
    • % Involved in a Project 0 100 Designers developers design phase development phase
    • % Involved in a Project 0 100 Designers developers design phase development phase
    • 1working together, solving problems
    • A sunflower seed and a solar system are the same thing; they both are whole systems. I find it easier to pay attention to the complexities of the smaller than pay attention to the complexities of the larger. That (...) is why I am a craftsman. It’s a small discipline, but you can put an awful lot into it. - Adam Smith, Knifemaker
    • finding smarter solutions together
    • 2asking why
    • “Good designers concern themselves with the Who the What and the How. The Message, the Audience, and the Mechanics.” - Mark Boulton, The Manual
    • 3telling a story
    • storytelling with design has the same principles.
    • There is power in storytelling.
    • Communicate about details, design & function to reveal problems that need to be solved.
    • Communicate about details, design & function to reveal problems that need to be solved. Get to the “Why” of a problem and understand reasoning.
    • Communicate about details, design & function to reveal problems that need to be solved. Get to the “Why” of a problem and understand reasoning. Look at the ways people interact with technology to create a meaningful experience.
    • There are greater stories in working together.
    • thank you.