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Digital Media - Trends That Can Impact Your Business

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Presentation given at the 2012 SEMA show discussing that latest digital media and upcoming trends.

Presentation given at the 2012 SEMA show discussing that latest digital media and upcoming trends.

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Digital Media - Trends That Can Impact Your Business Digital Media - Trends That Can Impact Your Business Presentation Transcript

  • DIGITAL MEDIATrends That Can Impact Your BusinessTyler Tanaka | CIE Digital Labs | @tylertanaka
  • Today’s Panelists- Dan Kahn, Kahn Media- Andrew Perle, Evolution Off-Road- Ernie Manansala, KOLABModerator: Tyler Tanaka, CIE Digital Labs @TylerTanaka / tyler@ciedigital.com
  • Digital Marketing Trends - Mobile - Local - Real Time - Social - The Fringe View slide
  • Two Really Old DudesPtolemy Copernicus View slide
  • This Is HistoryAKA You & Your ProductsPtolemy had it wrong.Many brands todayfocus on themselves fartoo long before realizingthere is a better way toengage consumers
  • Welcome To The Present AKA Customer CentricCopernicus would have been abrilliant modern marketer, hadhe applied his scientificprinciples to today’sconsumers.
  • So What’s The Next Big Thing?
  • SoLoMo or ... What I Like Best -M -L -R -S MOBILE LOCAL REAL- LOCIAL TIME
  • The Old Mobile Web
  • The New Mobile Web
  • The Shift
  • The Scale
  • Mobile Commerce
  • Growth Opportunity$34.5 billion
  • Local Opportunity
  • Not Your Typical Yellow-Pages
  • Quickly Exceeding Expectations
  • Own These
  • Content Marketing LEAD VALUABLE CONSUMER ENGAGEMENT GENERATIO PROSPECT TRUST vs. N S DISTRACTIONProvides info that Drive quality traffic Educate and Build brand andhelps make with targeted inform, develop and product loyaltydecisions placements nurture
  • How it’s done right
  • Social Commerce
  • Stop Worrying About LIKES Start Focusing On Total Engagement LIKE | COMMENTS | SHARES
  • You Know The Saying
  • The Force Is Strong In This One
  • New Alliances Form
  • EdgeRank: Our Nemesis
  • Steady increase in fans, ramping up to Stratos jumpSeptember spike, NOT last week Last weeks drastic decline in reach
  • Mobile Gaming
  • $2.16 Billion Spent
  • Augmented Reality
  • A Merger With Reality
  • The More ThingsChange...
  • The More They Stay The Same
  • 2013 Predictions1. Search gets (more) social2. Real-Time content marketing gets great results3. Native advertising becomes widely adopted4. The Nth screen becomes standard5. Successful brands will turn to advocacy programs6. Merging of the physical and virtual worlds7. The outsourcing of community management8. Rise in social eCommerce9. Video outpaces expectations10. Mobile data (smartphones) use accelerates quickly
  • Q&A Thank you!