Digital Media - Trends That Can Impact Your Business

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Presentation given at the 2012 SEMA show discussing that latest digital media and upcoming trends.

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Digital Media - Trends That Can Impact Your Business

  1. 1. DIGITAL MEDIATrends That Can Impact Your BusinessTyler Tanaka | CIE Digital Labs | @tylertanaka
  2. 2. Today’s Panelists- Dan Kahn, Kahn Media- Andrew Perle, Evolution Off-Road- Ernie Manansala, KOLABModerator: Tyler Tanaka, CIE Digital Labs @TylerTanaka / tyler@ciedigital.com
  3. 3. Digital Marketing Trends - Mobile - Local - Real Time - Social - The Fringe
  4. 4. Two Really Old DudesPtolemy Copernicus
  5. 5. This Is HistoryAKA You & Your ProductsPtolemy had it wrong.Many brands todayfocus on themselves fartoo long before realizingthere is a better way toengage consumers
  6. 6. Welcome To The Present AKA Customer CentricCopernicus would have been abrilliant modern marketer, hadhe applied his scientificprinciples to today’sconsumers.
  7. 7. So What’s The Next Big Thing?
  8. 8. SoLoMo or ... What I Like Best -M -L -R -S MOBILE LOCAL REAL- LOCIAL TIME
  9. 9. The Old Mobile Web
  10. 10. The New Mobile Web
  11. 11. The Shift
  12. 12. The Scale
  13. 13. Mobile Commerce
  14. 14. Growth Opportunity$34.5 billion
  15. 15. Local Opportunity
  16. 16. Not Your Typical Yellow-Pages
  17. 17. Quickly Exceeding Expectations
  18. 18. Own These
  19. 19. Content Marketing LEAD VALUABLE CONSUMER ENGAGEMENT GENERATIO PROSPECT TRUST vs. N S DISTRACTIONProvides info that Drive quality traffic Educate and Build brand andhelps make with targeted inform, develop and product loyaltydecisions placements nurture
  20. 20. How it’s done right
  21. 21. Social Commerce
  22. 22. Stop Worrying About LIKES Start Focusing On Total Engagement LIKE | COMMENTS | SHARES
  23. 23. You Know The Saying
  24. 24. The Force Is Strong In This One
  25. 25. New Alliances Form
  26. 26. EdgeRank: Our Nemesis
  27. 27. Steady increase in fans, ramping up to Stratos jumpSeptember spike, NOT last week Last weeks drastic decline in reach
  28. 28. Mobile Gaming
  29. 29. $2.16 Billion Spent
  30. 30. Augmented Reality
  31. 31. A Merger With Reality
  32. 32. The More ThingsChange...
  33. 33. The More They Stay The Same
  34. 34. 2013 Predictions1. Search gets (more) social2. Real-Time content marketing gets great results3. Native advertising becomes widely adopted4. The Nth screen becomes standard5. Successful brands will turn to advocacy programs6. Merging of the physical and virtual worlds7. The outsourcing of community management8. Rise in social eCommerce9. Video outpaces expectations10. Mobile data (smartphones) use accelerates quickly
  35. 35. Q&A Thank you!

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