The document outlines a marketing plan for an independent musician called The Chauncellor to build awareness for his new album. The plan involves forming a street team to conduct viral marketing in major cities through street murals and posters. It also leverages music videos and guerrilla projections. The album will be released digitally and physically in different formats at various price points. Distribution partners are identified. Strategic partnerships with Bright House and local head shops are proposed, along with considering deals with retailers, touring with other artists, and radio interviews.

1. The Chauncellor
‘Alien Talk’

3. Strengths
in the
Marketplace
•Focuses on licensing out songs to
big name company commercials/ tv
shows/ movies
•Very educated with the music
industry and it’s ways of making
money
•Down to earth, modest, and no
where near having a big head about
himself.

4. Weaknesses
in the
Marketplace
•Has yet to find an ideal way to get
his music noticed in other countries
other than America
•Lets be real, there is a lack of money
that hasn’t been helping
•Not yet signed to a major distributor

5. The Plan to Build Awareness
1.The Chauncellor will begin to round up all of his friends
to create his street team. This street team will help him
go to major cities such as Orlando, Tampa,
Jacksonville, Miami, and Atlanta to begin their viral
marketing.
• The viral marketing will consist of street mural
advertising which will have the artists name, album title,
and posterous website included.

6. Ex:

7. The Plan to Build Awareness
2.The street team will also be posting ‘rip-away’ posters
across these cities so potential fans can grab
something to take home with them.

8. The Plan to Build Awareness
3.The Chauncellors music video will be heavily utilized to
build awareness. The video will be available online
through his posterous site, facebook, myspace, etc.
More importantly, the video will be projected using
guerilla projectors in highly populated nightlife scenes.

9. Details of the Album
The album will be available in 3
different formats, at 3 different
costs:
- Vinyl: $15.00
- CD (WAV): $12.00
- Digital (MP3): $10.00

10. Distribution
Digital Distributor: Catapult
Physical Distributor:
Digital Music Distribution &
EDGE entertainment
Amie Street.
distribution.
- Vinyl & CD’s
- MP3’s (Each payout level is determined by All Time Track
Downloads for each album, so as an album continues to receive
download purchases over time our clients receive a higher payout for
(Independent one-stop that
that album.)
distributes Compact Discs, DVD,
LPs, 45s, Pop Culture Products and (Every song starts free, or very cheap, and increases in price, up
Audio/Video/Computer Storage and to 98 cents, as more and more people purchase it.)
Accessories.)

11. CD EDGE Indie Retail
& Stores
Vinyl
Chauncellor End
Catapult
iLike, User
MP3 Emodio.com,
Amie Street emusic

12. Strategic Partnerships
1.Appear on Bright House commercials and adds, which
will sub-feature the new album coming out. No one in
Central Florida can get away from Bright House if they
wanted to.
2.Local head shops such as High Society will give a card
with a code on it, to download the new single, to
customers that purchase a new item.

13. 3 other sources to consider
utilizing
1.Strike a deal with a big name retailer (Wal-mart, Target,
FYE, etc.)
2.Appear on tour with other similar artists.
3.Radio interviews in all the cities that the street team will
be heading.