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Bed Bath & Beyond Brand Campaign
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Bed Bath & Beyond Brand Campaign

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This is a brand campaign presentation presented at the VCU Brandcenter as a proposed new business pitch for Bed Bath & Beyond.

This is a brand campaign presentation presented at the VCU Brandcenter as a proposed new business pitch for Bed Bath & Beyond.

Published in Business , Technology
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  • 1. Wednesday, May 11, 2011we have a great announcement. Tyler and I are getting engaged! We are currently starting the move-in processtogether.
  • 2. Wednesday, May 11, 2011We have differing tastes. I want something a little new southern and creative chaos.
  • 3. Wednesday, May 11, 2011And Tyler Wants a car in his living room. So we’ve had a good deal of things to work out with this new move.
  • 4. Wednesday, May 11, 2011So, I went to the first place my mom recommended with trying to get started on the move in -Bed Bath & Beyond.So, once I dragged Tyler there, we didn’t exactly have the experience we were hoping for.
  • 5. Wednesday, May 11, 2011Item Overload. Almost too many choices.
  • 6. Wednesday, May 11, 2011and then there was this section that looked like a dollar store.
  • 7. Wednesday, May 11, 2011And right across from the dollar store was a Walgreens.
  • 8. So, we decided that before we could fix our own home, we had to improve BB&B. When we were imagining BB&B we thought it should be the place you go to make your home yours. After you go to Home Depot to fix up your functional house.Wednesday, May 11, 2011
  • 9. Wednesday, May 11, 2011
  • 10. Wednesday, May 11, 2011
  • 11. Wednesday, May 11, 2011
  • 12. BED BATH STYLE FEATURED DISPLAY CUSTOMER SERVICE FEATURED DISPLAY CHECK OUT ENTRANCE BEYONDWednesday, May 11, 2011
  • 13. Wednesday, May 11, 2011
  • 14. Wednesday, May 11, 2011We came up with the final concept. BB&B, Outfitters for the Custom Home.
  • 15. Wednesday, May 11, 2011
  • 16. Wednesday, May 11, 2011
  • 17. print 2Wednesday, May 11, 2011
  • 18. print 3Wednesday, May 11, 2011
  • 19. Wednesday, May 11, 2011
  • 20. Wednesday, May 11, 2011
  • 21. Wednesday, May 11, 2011we would be dawn to our inteactive browser add on through banners like these.
  • 22. Wednesday, May 11, 2011
  • 23. NEED: DemogramWednesday, May 11, 2011 When I see something I get excited about while browsing the web, I usually want to save it to remember fordecorating later.
  • 24. Wednesday, May 11, 2011So, now with what we Designed for BB&B we can add any photo or image to out look book.
  • 25. Wednesday, May 11, 2011after you save it, you can assign it to a specific room in your house. And Assign meta-tags such as wooden orvintage.
  • 26. Wednesday, May 11, 2011Then that item tagged w wooden and vintage will be added to our kitchen.
  • 27. Wednesday, May 11, 2011And based on the things you have tagged, BB&B will be able to make suggestions for what items they carry wouldmatch your preferences.
  • 28. NEED: LOOKBOARDSWednesday, May 11, 2011This is Jen’s Lookbook
  • 29. NEED: Full InterfaceWednesday, May 11, 2011
  • 30. Wednesday, May 11, 2011This would also be a mobile utility for use in-store.
  • 31. Wednesday, May 11, 2011We wanted to make it easy to see the items you tagged as part of your in-store experience as well. So, weintegrated it into the displays.
  • 32. Wednesday, May 11, 2011We are also keeping their famous coupons.
  • 33. Wednesday, May 11, 2011
  • 34. Wednesday, May 11, 2011our housewarming party is next Friday!