Social Media Training - Personal Branding & Networking

Tyler Durbin | Founder GenYJourney.com Social Media for Personal Branding & Professional Networking

29% say candidate had poor communication skills 28% say candidate bad-mouthedprevious company or fellow employee

Personal brands allowindividuals to differentiatethemselves byconsistently articulatingand leveraging theirunique value proposition.

Personal Brand Power• You have a “personal brand” -like it or not• Opportunity to market whatmakes you valuable• Platform to differentiateyourself• Build reputation, credibility,publicity• Increase your influence andvalue

Where Do I Start?Blog/Personal Website: Publish yourunique value to companies, recruiters,industry leaders. GenYJourney.comFacebook: Platform to show the “real” you.Engage with friends & brands.LinkedIn: Your own personal advertisingspace. Join groups, contribute todiscussions, post news, ask and answerquestions.Twitter: Share information. Link to topics

Profile Examples

Principlesof SocialNetworkin g

Listen | Observe• Build a base of knowledge• Follow leaders in your industry as well as other areas• Observe community sentiment• Constantly look to build your base

Engagement| Participation

Consistency Create an IdentityIntegrate yournetworks Be Familiar

Visibility | Exposure• Post your bio on all other social networking sites• Use a consistent photo• Create a blog about your areas of interest and expertise.• Share articles, research and all other info

Balance• Avoid blatant self-promotion andarrogance• Check your ego at the door• Be honest and candid• Be conscious• Protect yourself

How Does This All Relate? Linked in FacebookBlog Twitter

Getout there!

TylerJ.Durbin@gmail.com @TylerDurbin Linkedin.com/in/tylerdurbi n GenYJourney.com Tyler Durbin

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Social Media Training - Personal Branding & Networking

by Tyler Durbin on Apr 26, 2011

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Social Media Training - Personal Branding & Networking — Presentation Transcript