Tyler Durbin | Founder    GenYJourney.com  Social Media for Personal Branding &         Professional Networking
29% say                                       candidate had                                           poor                ...
Personal brands allowindividuals to differentiatethemselves byconsistently articulatingand leveraging theirunique value pr...
Personal Brand Power• You have a “personal brand” -like it or not• Opportunity to market whatmakes you valuable• Platform ...
Where Do I Start?Blog/Personal Website: Publish yourunique value to companies, recruiters,industry leaders. GenYJourney.co...
Profile Examples
Principlesof SocialNetworkin    g
Listen | Observe• Build a base of knowledge• Follow leaders in your industry as well as  other areas• Observe community se...
Engagement| Participation
Consistency          Create an IdentityIntegrate yournetworks                  Be Familiar
Visibility | Exposure• Post your bio on all other  social networking sites• Use a consistent photo• Create a blog about yo...
Balance• Avoid blatant self-promotion andarrogance• Check your ego at the door• Be honest and candid• Be conscious• Protec...
How Does This All Relate?            Linked               in                               FacebookBlog                   ...
Getout there!
TylerJ.Durbin@gmail.com      @TylerDurbin      Linkedin.com/in/tylerdurbi      n      GenYJourney.com      Tyler Durbin
Social Media Training - Personal Branding & Networking
Social Media Training - Personal Branding & Networking
Social Media Training - Personal Branding & Networking
Social Media Training - Personal Branding & Networking
Social Media Training - Personal Branding & Networking
Social Media Training - Personal Branding & Networking
Social Media Training - Personal Branding & Networking
Social Media Training - Personal Branding & Networking
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Social Media Training - Personal Branding & Networking

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Social Media Training - Personal Branding & Networking

  1. 1. Tyler Durbin | Founder GenYJourney.com Social Media for Personal Branding & Professional Networking
  2. 2. 29% say candidate had poor communication skills 28% say candidate bad-mouthedprevious company or fellow employee
  3. 3. Personal brands allowindividuals to differentiatethemselves byconsistently articulatingand leveraging theirunique value proposition.
  4. 4. Personal Brand Power• You have a “personal brand” -like it or not• Opportunity to market whatmakes you valuable• Platform to differentiateyourself• Build reputation, credibility,publicity• Increase your influence andvalue
  5. 5. Where Do I Start?Blog/Personal Website: Publish yourunique value to companies, recruiters,industry leaders. GenYJourney.comFacebook: Platform to show the “real” you.Engage with friends & brands.LinkedIn: Your own personal advertisingspace. Join groups, contribute todiscussions, post news, ask and answerquestions.Twitter: Share information. Link to topics
  6. 6. Profile Examples
  7. 7. Principlesof SocialNetworkin g
  8. 8. Listen | Observe• Build a base of knowledge• Follow leaders in your industry as well as other areas• Observe community sentiment• Constantly look to build your base
  9. 9. Engagement| Participation
  10. 10. Consistency Create an IdentityIntegrate yournetworks Be Familiar
  11. 11. Visibility | Exposure• Post your bio on all other social networking sites• Use a consistent photo• Create a blog about your areas of interest and expertise.• Share articles, research and all other info
  12. 12. Balance• Avoid blatant self-promotion andarrogance• Check your ego at the door• Be honest and candid• Be conscious• Protect yourself
  13. 13. How Does This All Relate? Linked in FacebookBlog Twitter
  14. 14. Getout there!
  15. 15. TylerJ.Durbin@gmail.com @TylerDurbin Linkedin.com/in/tylerdurbi n GenYJourney.com Tyler Durbin

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