There is an opportunity, everyone is
of recruiters ﬁnd it appropriate to consider
professional online data in assessing
a word about personal branding:
In the world,
“It‘s not about who you know,
it‘s about people knowing you.“
Personal brands are memorable, powerful,
and a source of differentiation in the job
Before one can build a brand online, one
must have a presence there!
Today, your virtual personality is just as
valuable as your skills and knowledge
importance of personal branding
334 Top managers
from the consulting company
Lachner Aden Beyer &
seeking industry opinions
71%: say that their personal brand in the
internet is important or very important
33.2% control and update regularly what
information is available about them on the
90% are convinced that the importance of
the digital brand will grow in significance over
of 334 LAB managers surveyed
Today: an advantage
Tomorrow: a necessity
your own website is
Simply being present around the internet is not
Do you control information & visibility of your name
and associated content?
Either you are a collage of loosely related or irrelevant
search data, or you are a brand.
A Google search of a typical student‘s name returns:
A personal website for every single student
High level of personal control over content
Good visibility and presence in the Internet
Control the #1 result on Google"
step 1 for personal branding
Individuals within an institution have their own
personalities, qualities, and activities
Students and their universities are perceived
Reputation management and brand building
by students helps their universities and vice-
Personal brands and institutional brands
combine for greater value to both.
personal brands + schools
Personal brand sites create a vastly more professional
Personal brand sites can link to other organizations,
people, websites, and media whose ideas and values
inspire the site‘s owner
Allows students to become “brand ambassadors“ for
their respective schools while having the credibility of
their school‘s name – a win-win situation
You build a brand; even the domain is a brand itself
credible. visible. flexible. friendly.
Tyba‘s values are your brands‘ strengths
Students build a strong, visible
personal brand on the web while
being ambassadors for their schools.!
Tyba: end user basics
Domain names and websites"
Personal websites and .com domain names for each student. !
e.g. www.rosebroughton.com !
Control your branding across your studentsʼ sites!
Measure the trafﬁc to and from the student sites.!
Analyse how it is driving trafﬁc to your school.!
Training for students on building their online personal brand!
and using social media to work for them.!
Help & Support"
Comprehensive online support available!
Want to know more about what Tyba
can do for your school?!