Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings

Personal Branding 2.0 With Social Media & Digital PR Specialist/Strategist

What Is Personal Branding?
This has become increasingly important as our current, future & potential employers, clients and colleagues have more and more access to information that may or may not pertain to us, and naturally start to form opinions based on that information.
Personal Branding is how we present ourselves to others.

What Is Personal Branding?
“ Personal Branding” first showed up in 1987 when Tom
Peters wrote “The Brand Called You” for Fast
Company magazine. Since the onslaught of Web 2.0
and Social Media, Personal Branding has
become an industry of its own, spawning hundreds of
books and websites on the topic.

Why Brand YOU?
“ Brand is everything and perceptions are 90 percent of a brand.”*
— Paul Kedrosky, CNBC Television * As appears in Me 2.0 by Dan Schawbel

Why Brand YOU?
A first impression, or perception , is usually made in less than 30 seconds; however, studies have shown it can take 21 new interactions to change that first impression.

Why Brand YOU?
In this quickly evolving digital age, where sometimes we’re not even present when someone gets their first impression of us, Personal Branding is the key to making sure the REAL YOU gets seen the way YOU want to be seen.

What do you think when you see the following?
Martha Stewart
Richard Branson
Kanye West

What do you think when you see the following?
Martha Stewart
Richard Branson
Kanye West
outspoken, controversial, egotistical
innovative, creative, outside-the-box
knowledgeable, strong, reliable

What else do you think when you see the following?
Martha Stewart
Richard Branson
Kanye West
outspoken, controversial, egotistical
innovative, creative, outside-the-box
knowledgeable, strong, reliable
pastel colors, approachable graphics, domestic
bold colors, strong fonts, outdoor activities
futuristic sunglasses, dark suits, edgy image

What do you think when you see your name? ?

What do other people think when they see your name? What would you like others to think of when they see your name?

With Social Media sites such as LinkedIn, Twitter, YouTube and others allowing us, the general public, to not only control, but participate in, the content we see, it is up to us to set ourselves apart from our competitors and colleagues…

… especially given that the average college student today will have upwards of 14 jobs by the time they’re 38! That’s a lot of applying & interviewing, which is happening more and more through Social Media.
As companies realize they can no longer hope for long-term employees, they’re looking for higher-quality employees that they can get the most out of while they have them. Personal Branding gets that message across.

“ Until roughly five years ago, finding great talent was like finding a needle in a haystack. Today it’s like finding a needle in a stack of needles. Monster contains 44 million resumes. CareerBuilder has 17 million resumes. HotJobs has 5 million. And that’s just the tip of the iceberg. Facebook, LinkedIn, Spoke, and numerous other online networks add to the clutter. The amount of noise in the employment marketplace is unbelievable.”*
— Harry Joiner, executive recruiter MarketingHeadHunter.com *As appears in Me 2.0 by Dan Schawbel

When is Personal Branding appropriate?
IT’S ALWAYS APPROPRIATE!
People are always looking at our work, our reputation and us, and they’re forming opinions; Personal Branding can help shape those opinions beyond our direct control. By leaving behind a consistent image/message about oneself, you are building brand ambassadors for your own brand, which can really come in handy when faced with, or involved in, a crisis or when you might be up for new opportunities.

What is my brand?
First, identify your brand:
Who are YOU?
Where have YOU come from?
Where do YOU want to be?

What is my brand?
Then, do a SWOT analysis of yourself:
Strengths
Weaknesses
Opportunities
Threats

What is my brand?
After successfully identifying your traits, you can more accurately and honestly define and describe who you are to the public mind and what you bring to a situation.

How do I brand myself?
By employing similar presentation tools whenever possible:
Same name/spelling/nicknames/logins across all platforms
Same image on all public platforms
Same or similar description
Whenever possible, use the same font on your name, thereby developing a “brand logo” and have it appear whenever possible: resumes,office & personal stationery, professional photographs, cards, websites and more
Most importantly: Be authentic and honest. Always…

What do I need to brand myself?
… And a nickname, 15 characters or less
Maybe a backup nickname, as close to your name and nickname as possible
Be consistent:
Whenever possible, try to use the same name on all sites I.e., TyJennings vs. Tyler Jennings vs. Tyler A. Jennings
A Name.

A Photo.
Think of your image as your calling card; there might be 15 “TyJennings’” online, but only one is ME One can easily tell even without having ever met me by the same picture being used across the board

A Photo.
If you have security or privacy concerns, many people have had success using alternate versions of their image Many websites will “animate” a photo of you, or you can design an avatar or illustration of yourself This was done by graphic designer Wongi Ryu, of The Halo Group, as an alternate image for company use

A Logo.
You may also want to invest some time in developing a logo of your name. It can be as simple as choosing a consistent font, color or combination of styles. Example: I tend to always use sans-serif fonts, darkening the “Ty” in bold, while keeping “Jennings” regular, which allows me to use similar styling even on the most basic of documents, even in B & W printing. Like this:

Where do I brand myself? Anywhere your name, bio, description or image may appear. Resumes Interactive Sites LinkedIn YouTube Twitter 12seconds.tv Personal Sites Blogs

Best Practices/Privacy Settings on:
LinkedIn
Use fully public settings (can omit contact info from public view)
100% completion (it tells you on the right hand side)
Customize your headline (vs. default “current job” title)
Give recommendations — reciprocity rocks!
Link to advanced applications whenever possible; i.e. blogs or Amazon reading lists
Use the same photograph on all public sites
Join Groups and listen in. Ask & Answer relevant questions — Be a Thought Leader
Import ALL your contacts and invite to connect (clients/coworkers/friends/etc)
Customize links by using “other” and making it actionable: “Follow me on Twitter!”
Optimize keywords for future paths/goals and summarize yourself by framing your existing experience and skills, and how they’ll help you get where you want to be

LinkedIn.com
Customized Web Links by using “other” Customized Header *Not default job title Same Photo as other sites Recommended Status Updates Groups Contact Settings 100% Complete Profile

Twitter
Use fully public settings (can omit contact info from public view)
Full title/company (professional accounts)
Customized background with a logo/pic/links, etc.
Use the same photograph for all public sites
Full name viewable

Same Photo Full Name Customized Backdrop Status Updates Website External Links

Same Photo Customized Backdrop Status Updates Full Name Web site Company External Links

Facebook | Myspace | Flickr
This is really about your personal preference. My professional advice is to keep these sites private, with public access and security turned high, unless appropriate for your industry, job or public persona

ALWAYS TAKE NOTE TO WHAT IS BEING SAID ON THESE SITES. THEY CAN STILL BE SEEN! From Facebook.com in August 2009, featured on Lamebook.com

Personal Websites/Blogs
Can be very powerful in your brand, even if they’re about something personal, such as a (socially acceptable) hobby or travel, showing a well-rounded personality, able to balance personal enjoyment and career.
Another great way to show a more balanced view of your “brand” is to link to other blogs, sites, people & organizations you find interesting! Things like: Authors Civic Leaders Thought Leaders Artists Travelers Industry Leaders Chefs Photographers Journalists Philosophers Historians Community Voices

Once you’re set up, it’s time to engage! Start conversations by asking and answering questions and be an active part of your community by contributing regular status updates!

Status Updates? HUH?

Status Updates
Status Updates are the technical term for the message you’re writing on Twitter, Facebook, MySpace, LinkedIn & more — usually a short message describing what you’re up to at that moment, or what’s on your mind, or news you want to share. Some tips:
The more interesting your message is, the more people will read and resend.
The more followers and forwarders you get, the more you will be looked at as a Thought/Opinion Leader
A general rule: like with most things, Quality is superior to Quantity!

YOU are the best marketer YOU have for brand “YOU” If “YOU” want to be seen by more people educators employers recruiters journalists colleagues agencies companies would-be dates investors marketers companies agents supervisors opinion leaders educators executives C-level … WHAT DOES IT ALL MEAN?

GO BRAND YOURSELF!

.:: Personal Branding 2.0 ::. Concept, copy & original design by: Ty Jennings Connect :: LinkedIn.com/in/TyJennings Follow :: Twitter.com/TylerHalo Follow :: Twitter.com/TyJennings Personal Branding 2.0 With Social Media & Digital PR Specialist/Strategist

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Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings

by TyJennings on Sep 29, 2009

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Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings — Presentation Transcript