Building Buzz On Facebook: Getting Liked     & Shared<br />Ty Downing – CEO SayItSocial<br />Twitter @Tydowning<br />Faceb...
Different types of pages…<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
<ul><li>Tools
Case Studies
Best Times To Post</li></ul>Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
You are not Lil Wayne…<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
Epicenter<br /><ul><li>Contests /</li></ul>       Sweepstakes<br /><ul><li>Email Capture
Polls
Twitter Feed
RSS
Image Hosting
Photo Contests
Coupons
Share Messages
Lead MGR</li></ul>Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
Like-Gating<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
After Like-Gating<br />Before Like-Gating<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
After Like-Gating<br />50%-90% increase of “likes”<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
See it live…<br />Facebook.com/SayItSocial<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
Some of the leaders in Facebook tools…<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
Case Studies:<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
Bald Head Island GETAWAY!<br />Step 1<br />Step 2<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
Step 3<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />(All generated by Epicenter)<br />
Ty Downing – CEO  SayItSocial<br />@TyDowning<br />Step 4 – Facebook Ads<br />
Results<br />Results?<br />Before contest & “Like-Gating”  <br />6 likes / day<br />During contest & “Like-Gating”     <br...
Results<br />Results?<br />1733% increase likes per day<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />220 leads ...
Results per lead<br />Cost per “like”<br />$0.40<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />$1.07 per like<br />
Papa Johns Pizza – Wilmington, NC<br />Step 1<br />Step 2<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
Papa Johns Pizza <br />Win FREE Pizza for Super Bowl! <br />Step 3<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br /...
Ty Downing – CEO  SayItSocial<br />@TyDowning<br />Step 4 – Facebook Ads<br />
Results<br />Before contest & “Like-Gating”  <br />5 likes / day<br />After contest & “Like-Gating”     <br />34 likes / d...
Results<br />Results?<br />580% increase likes per day<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />90 leads<br />
Results<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
When you post can impact your viral buzz…<br />When you post can help the buzz…<br />
Fish where the fish are…<br />Ty Downing – CEO  SayItSocial<br />@TyDowning<br />
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SMX West: Building Buzz On Facebook: Getting Liked & Shared

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SMX West 2011: Building Buzz On Facebook: Getting Liked & Shared presented by Ty Downing, CEO of SayItSocial.com

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  • What is this all about? Need a FB presence, but need more than just having a FB page (Tab) Standard has changed.
  • SMX West: Building Buzz On Facebook: Getting Liked & Shared

    1. 1. Building Buzz On Facebook: Getting Liked & Shared<br />Ty Downing – CEO SayItSocial<br />Twitter @Tydowning<br />Facebook @Tydowning<br />
    2. 2. Different types of pages…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    3. 3. Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    4. 4. <ul><li>Tools
    5. 5. Case Studies
    6. 6. Best Times To Post</li></ul>Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    7. 7. You are not Lil Wayne…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    8. 8. Epicenter<br /><ul><li>Contests /</li></ul> Sweepstakes<br /><ul><li>Email Capture
    9. 9. Polls
    10. 10. Twitter Feed
    11. 11. RSS
    12. 12. Image Hosting
    13. 13. Photo Contests
    14. 14. Coupons
    15. 15. Share Messages
    16. 16. Lead MGR</li></ul>Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    17. 17. Like-Gating<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    18. 18. After Like-Gating<br />Before Like-Gating<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    19. 19. After Like-Gating<br />50%-90% increase of “likes”<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    20. 20. See it live…<br />Facebook.com/SayItSocial<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    21. 21. Some of the leaders in Facebook tools…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    22. 22. Case Studies:<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    23. 23. Bald Head Island GETAWAY!<br />Step 1<br />Step 2<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    24. 24. Step 3<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(All generated by Epicenter)<br />
    25. 25. Ty Downing – CEO SayItSocial<br />@TyDowning<br />Step 4 – Facebook Ads<br />
    26. 26. Results<br />Results?<br />Before contest & “Like-Gating” <br />6 likes / day<br />During contest & “Like-Gating” <br />110 likes / day <br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    27. 27. Results<br />Results?<br />1733% increase likes per day<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />220 leads per day<br />
    28. 28. Results per lead<br />Cost per “like”<br />$0.40<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />$1.07 per like<br />
    29. 29. Papa Johns Pizza – Wilmington, NC<br />Step 1<br />Step 2<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    30. 30. Papa Johns Pizza <br />Win FREE Pizza for Super Bowl! <br />Step 3<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(All generated by Epicenter)<br />
    31. 31. Ty Downing – CEO SayItSocial<br />@TyDowning<br />Step 4 – Facebook Ads<br />
    32. 32. Results<br />Before contest & “Like-Gating” <br />5 likes / day<br />After contest & “Like-Gating” <br />34 likes / day <br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    33. 33. Results<br />Results?<br />580% increase likes per day<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />90 leads<br />
    34. 34. Results<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    35. 35. When you post can impact your viral buzz…<br />When you post can help the buzz…<br />
    36. 36. Fish where the fish are…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    37. 37. Page Building: Tabs and Add-ons<br />Empty “net” syndrome.<br />
    38. 38. When are Facebook users most active?<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    39. 39. Biggest usage spikes tend to occur on weekdays at 11:00 a.m. - 3:00 p.m. and 8:00 p.m. ET.<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(Out of 1500 random streams)<br />Source: <br />
    40. 40. Biggest usage spikes tend to occur on weekdays, Wednesday.<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(Out of 1500 random streams)<br />Source: <br />Source: <br />
    41. 41. 65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening.<br /> <br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(Out of 1500 random streams)<br />Source: <br />Source: <br />Source: <br />
    42. 42. When are Facebook users most active? <br />Test TestTestTest…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    43. 43. Key Points?<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    44. 44. Find a Facebook Marketing Suite / CMS, we prefer Epicenter <br />Make sure it has “Like-Gating” capabilities, contest, sweepstakes, share & lead capture<br />Launch targeted demographic Facebook ads<br />Track & measure daily<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />ENGAGE at the right time of day, don’t sell, foster relationships…Advocacy is today’s ROI viral engine.<br />
    45. 45. Thank you…<br />Like us on Facebook for a special gift for SMX attendees<br />
    46. 46. http://bit.ly/SMXBuzz<br />Like us on Facebook for a special gift for SMX attendees<br />

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