Advocacy Is Today's ROI - redbox & Slim Down Challenge Case Studies
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Advocacy Is Today's ROI - redbox & Slim Down Challenge Case Studies

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Day 2 from Search Exchange Expo in Charlotte, NC May 18th, 2010. Case studies from redbox and SUBWAY sponsored "Slim Down Challenge."

Day 2 from Search Exchange Expo in Charlotte, NC May 18th, 2010. Case studies from redbox and SUBWAY sponsored "Slim Down Challenge."

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Advocacy Is Today's ROI - redbox & Slim Down Challenge Case Studies Advocacy Is Today's ROI - redbox & Slim Down Challenge Case Studies Presentation Transcript

  • PerspectiveIM.com
  • ‘Advocacy’ Is Today's ROI
    Case Studies
  • Gain Exposure For Video Game Rentals
    Objective
    Objective
    Test Power of Social Media
  • what did we do?
    strategy!
    Objective
  • build your advocates!
    Advocates
    Objective
  • Come Join “redbox gamers federation!”
    • 31 Custom links created
    • 28 Advocates given a handbook (For Facebook, Twitter etc.)
    Objective
  • results
    “Ethical” Facebook Tagging, engagement, relationship building
    771,595
    Objective
  • Advocates with “Pools” of trusted friends
    727
  • summary?
    viral awareness – redbox games
    Poss. marketing reach: 772,000+
    the haps
    Objective
    ILM vs. RENO – 89% Clicks ILM
    game rentals increased 5, 10, 65%+
  • advocacy = ROI
    Objective
  • sell tickets
    Objective
    Objective
    build weight loss awareness
  • what did we do?
    strategy!
    Objective
  • build your advocates!
    Advocates
    Objective
  • use your peoples…
    Objective
  • Facebook fans army!
    • Shay Sorrells – 12,552 friends
    • Paul Martinelli – 2,987 friends
    • Christine Avanti – 764 friends
    • Dan Vega – 546 friends
    • Other Speakers, buzz campaign Advocates – 4,200+ friends
    Total – 21,049+
    Objective
  • instruct your army!
    $$$
    Objective
  • create “buzz-worthiness”
    create “buzz worthiness”
    Objective
  • launch sweepstakes, contest!
    Objective
  • launch sweepstakes, contest!
    launch sweepstakes, contest!
    Objective
  • launch sweepstakes, contest!
    Objective
  • other viral tools…
    Objective
  • stats!
  • ROI?
  • numbers don’t lie…
    71%
    Objective
  • results?
    That’s me!
  • top 5 takeaways
    research target audience (Facebook groups etc)
    search for buzz campaign advocates
    create a reward system for advocates
    create sense of urgency, contest etc..
    Measure, Measure, Measure
  • advocacy = ROI
    Talk+Trust=
    Transaction
  • Social Media Marketing
    SEO & SEM
    Mobile Advertising
    Local Search
    Thank you…
    Thank you!