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Communication and Interaction
Minor Measures – Great Effects
Nadja Bastawi
Founder & CVO of Two Pi Team
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Two Pi Team was founded in 2005 and offers
a range of game-related services with a focus
on MMOGs.
Our team provides professional forum
moderation and supervision, as well as community
management, localisation, translation and other
game-related services.
About: Two Pi Team
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Two Pi Team - Partners
We work for or partnered with:
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Two Pi Team - Projects
We have worked or we are still working for these projects:
For more information visit our website
> Age of Conan > Dungeons & Dragons Online > Need For Speed World
> Archlord > End of Nations > Online Football Manager
> Battlefield Heroes > FunFastFantastic > Operation Flashpoint: Red River
> Battlefield Play4Free > Games Convention Online > Pirate Galaxy
> Battleforge > GDC Europe > Quo Vadis
> Bibi Blocksberg > Gods and Heroes > RF Online
> Command & Conquer: Tiberium Alliances > Guild Wars / Guild Wars 2 > Rift
> Dante‘s Inferno > Harveys Neue Augen > Star Wars: The Old Republic
> Dark Light > Jack Keane 2 > Steel Legions
> Darksiders > Kane & Lynch 2 > Tales of Monkey Island
> Das Schwarze Auge: Satinavs Ketten > Lord of the Rings Online > The Settlers Online
> Deponia > Lord of Ultima > The Whispered World
> Deus Ex: Human Revolution > Lula Online > Venetica
> Divinity 2 > Metal Gear Online World Championship 2008 > Warhammer Online
> Drakensang > Moon (the movie)
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
The Quest for the Holy Grail
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
The Community Manager,
A Magician?
May I introduce ?
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
The original notion of
Community roughly
defines a collective
sharing of at least one
common interest and
building up an identity of
its own.
What does Community Management mean ?
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
The term of Manager, in
economics, serves to
describe an executive.
What does Community Management mean ?
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
In sports or in the field of
arts it means an agent
who in particular solves
organisational and
business issues for his
clients.
What does Community Management mean ?
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Taking care of the
Community
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Interaction with the
Community
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Granting a smooth flow of
information
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
(Making contributions to
the) Development of
Marketing Strategies
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Meaningful and significant
reporting to the
Developer and/or
Publisher
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Interactive tie inhouse between the departments
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
And where is the Community ?
Blogs
Conventions
Official
Forums
Fansites
Events
Portal sites
Social Media
Guilds
print media
Community Management
should be understood as
central interface.
Community
Management
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Identifying Key Players
Multiplier
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Evangelists !
Priceless Assistance
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Social Media
Special Topics of Interest
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
A Blessing !
Social Media
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
A Curse !
Social Media
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Apropros Grail
Take the whole advantage, not only the money!
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Honesty
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Time and Timing
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Strategies
It is simple: There is no strategy, unless you define one.
If you have a strategic plan, Community Management can,
will and has to form and follow the strategies.
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Example: Ritter Sport
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Example: Mini
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Rules
Define them! Enforce them! Obey them yourself!
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Image
Define it! Enforce it! Obey it yourself!
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
Nadja Bastawi (CVO)
n.bastawi@two-pi-team.de
+49 (0)2103 929 555 - 12
Otto-Hahn-Straße 8
40721 Hilden
Germany
www.two-pi-team.com
Thanks for listening!
Member of…
The future of gaming is…
COMMUNITY
COMMUNITY COMMUNITY!
Quote: David Perry on GCDC, Leipzig 2008
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

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Communication and Interaction | by Two Pi Team

  • 1. Communication and Interaction Minor Measures – Great Effects
  • 2. Nadja Bastawi Founder & CVO of Two Pi Team © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 3. Two Pi Team was founded in 2005 and offers a range of game-related services with a focus on MMOGs. Our team provides professional forum moderation and supervision, as well as community management, localisation, translation and other game-related services. About: Two Pi Team © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 4. Two Pi Team - Partners We work for or partnered with: © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 5. Two Pi Team - Projects We have worked or we are still working for these projects: For more information visit our website > Age of Conan > Dungeons & Dragons Online > Need For Speed World > Archlord > End of Nations > Online Football Manager > Battlefield Heroes > FunFastFantastic > Operation Flashpoint: Red River > Battlefield Play4Free > Games Convention Online > Pirate Galaxy > Battleforge > GDC Europe > Quo Vadis > Bibi Blocksberg > Gods and Heroes > RF Online > Command & Conquer: Tiberium Alliances > Guild Wars / Guild Wars 2 > Rift > Dante‘s Inferno > Harveys Neue Augen > Star Wars: The Old Republic > Dark Light > Jack Keane 2 > Steel Legions > Darksiders > Kane & Lynch 2 > Tales of Monkey Island > Das Schwarze Auge: Satinavs Ketten > Lord of the Rings Online > The Settlers Online > Deponia > Lord of Ultima > The Whispered World > Deus Ex: Human Revolution > Lula Online > Venetica > Divinity 2 > Metal Gear Online World Championship 2008 > Warhammer Online > Drakensang > Moon (the movie) © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 6. The Quest for the Holy Grail © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 7. The Community Manager, A Magician? May I introduce ? © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 8. The original notion of Community roughly defines a collective sharing of at least one common interest and building up an identity of its own. What does Community Management mean ? © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 9. The term of Manager, in economics, serves to describe an executive. What does Community Management mean ? © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 10. In sports or in the field of arts it means an agent who in particular solves organisational and business issues for his clients. What does Community Management mean ? © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 11. Taking care of the Community Some of the Community Manager‘s main tasks © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 12. Interaction with the Community Some of the Community Manager‘s main tasks © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 13. Granting a smooth flow of information Some of the Community Manager‘s main tasks © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 14. (Making contributions to the) Development of Marketing Strategies Some of the Community Manager‘s main tasks © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 15. Meaningful and significant reporting to the Developer and/or Publisher Some of the Community Manager‘s main tasks © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 16. Interactive tie inhouse between the departments Some of the Community Manager‘s main tasks © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 17. And where is the Community ? Blogs Conventions Official Forums Fansites Events Portal sites Social Media Guilds print media Community Management should be understood as central interface. Community Management © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 18. Identifying Key Players Multiplier © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 19. Evangelists ! Priceless Assistance © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 20. Social Media Special Topics of Interest © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 21. A Blessing ! Social Media © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 22. A Curse ! Social Media © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 23. Apropros Grail Take the whole advantage, not only the money! © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 24. Honesty © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 25. Time and Timing © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 26. Strategies It is simple: There is no strategy, unless you define one. If you have a strategic plan, Community Management can, will and has to form and follow the strategies. © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 27. Example: Ritter Sport © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 28. Example: Mini © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 29. Rules Define them! Enforce them! Obey them yourself! © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 30. Image Define it! Enforce it! Obey it yourself! © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark
  • 31. Nadja Bastawi (CVO) n.bastawi@two-pi-team.de +49 (0)2103 929 555 - 12 Otto-Hahn-Straße 8 40721 Hilden Germany www.two-pi-team.com Thanks for listening! Member of… The future of gaming is… COMMUNITY COMMUNITY COMMUNITY! Quote: David Perry on GCDC, Leipzig 2008 © Two Pi Team, Engage & Play 2012, Copenhagen, Denmark