Analysis of poster and magazine – a2Presentation Transcript
Analysis of Poster and Magazine – A2 Robbie Dale
The colour palette is black and white due to the contrast it creates. These two colours have distinctive opposite symbolism. Black represent corruption, darkness and death, while White represents life, purity and innocence. These two colours represent the two main themes in my film, that of life and death. The colour palette is minimalistic represents the equality of Death, king or peasant, Death comes for all. It is also recognisable colour scheme and would give the audience an idea about what the premise of the film.
The poster clearly shows its targeting young adults and thriller addicts. This is through the use of the skull; a distinctive motif from my film. This clearly shows the genre the film is and therefore a basis for the an older audience. The poster includes a reference the end of the Mesoamerican Long count calendar, which some suggest is the date for the end of the world.
The lighting on the skull makes it look as if it is emerging from darkness; a very gothic image. It also represents the shocking scenes that would make the audience jump in the seats.
The skull’s front on angle denotes again the equality of Death. The direct look makes it seem that the skull’s gaze is piercing your soul and drawing you in, closer to the poster.
The only image used on the poster is the skull which plainly illustrates that death will appear/occur within this movie. This image is designed to attract a older more appropriate audience who would find the genre of film interesting.
My ident, Riddle Films was designed to represent the thriller aspect of the film my company designs.
The ident was initially placed in the bottom left hand corner but feedback showed that this
1. Did not look aesthetically pleasing.
2. Was not conventional
I therefore changed the poster according to the feedback
The Font style I used was Trajan Pro for the main film titles and information but used Steel Tongs for the credits and presentation.
I used Trajan Pro as it was a simple but chic font. I tried to add a worn effect to the text represent death and decay but decided to use a outer glow effect, which feedback shows looks more effective. The outer glow effect made the title look ghostly and therefore emphasised the supernatural elements of my poster. The was originally down the left hand side acrostically but after criticism of it being confused with the tagline I put it in a more conventional position.
Steel Tongs was used for credits and presentation as it was a professional looking font perfect for it purpose.
The poster challenges conventions by not including an image or name of an actor on the poster.
It keeps to conventions by having a strong central image and having the web addresses in the bottom left and right corners.
Magazine Front Cover
The colour palette is black, white and red, these colours complement each other. These three colours have distinctive meanings, white and black denote opposites such as life and death, the red is used to not only remain conventional but also as it draws the reader’s eye towards the magazine.
The colours stand out against each other and that means that text and images are easily viewable.
The poster clearly shows its targeting young adults who read film magazines.
This cover is stylistic and effective, creating a danse macabre inspired main image.
The use of red to highlight the Magazine name is used to attract new readers and make it easily seen on a shelf. The use of a red bar is to emphasise the main article and instantly attract those who like to keep up to date with films.
The skull’s side angle and eye line looking towards the other images draws the reader’s attention to them. This pose gives the figure power as he is looking down on the images which is offset by his casual stance, which should denote openness and vulnerability, traits which this figure has none.
The other images are used to stick to convention and to fill up negative space on the magazine cover, they also relate to the main article of the cover.
Other conventional elements of the magazine cover include a web address for the magazine, a barcode with date and price.
These features together create a professional looking magazine cover.
The Plus section is also a conventional method of showing what else is in your magazine, this is necessary as if the main article does not interest the reader then you have to show as much else to try and get them to purchase your product.
The use of two colours is conventional as well as it a good method making it easy for the reader to differentiate between the stories.
The strapline is at the top and is a commonly used method to show awards given to the magazine or to promote their magazine with a slogan.
The use of Trajan Pro in Reaper’s related news is to show continuity from the poster to the magazine. The outer glow effect this time is less to do with supernatural effect but more with the text becoming indecipherable against the model’s legs.
The font used for the title is the largest sized text on the page. In red and with the effect of a shadow the magazine’s name is easily displayed against the white background.
Also the model is placed in front of the magazine’s name as conventionally with well known film magazines they can afford to cover a small part of there name.