What is design?

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This is a PDF version of a very nice Keynote presentation used to help talk about design. I created this presentation to introduce people to design and explain how its much more than colors and …

This is a PDF version of a very nice Keynote presentation used to help talk about design. I created this presentation to introduce people to design and explain how its much more than colors and shapes, but it's about problem solving. This shows the philosophy and the psychology I practice when it comes to user experience and design. Hopefully I can share the interactive Keynote in the near future.

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  • 1. WHAT IS ?eChannels | UX TEAMDESIGNThursday, May 9, 13
  • 2. EVERYWHEREDESIGN ISeChannels | UX TEAMEverything around us is designed, anddesign impacts our behavior.Thursday, May 9, 13
  • 3. is translating an idea into something useful.begins with a user’s need.is problem solving.DESIGNeChannels | UX TEAMThursday, May 9, 13
  • 4. Emphasizing increases the opportunity to produceDESIGNeChannels | UX TEAMmarket leading products.Raised LiPTAPERED shapeinset BOTTOMThursday, May 9, 13
  • 5. DESIGN PHILOSOPHYPROCESSeChannels | UX TEAMPSYCHOLOGYMETHODThursday, May 9, 13
  • 6. DESIGNeChannels | UX TEAMPHILOSOPHYCREATIVEThursday, May 9, 13
  • 7. Is refinement.Making things easy to understand.“is the ultimate sophistication.” - Leonardo Da VinciSimplicityeChannels | UX TEAMThursday, May 9, 13
  • 8. Engages the user.Gives the satisfaction of discovery.Forms a favorable impression.Entices a user.DelightfulnesseChannels | UX TEAMThursday, May 9, 13
  • 9. Well-CraftedeChannels | UX TEAMThings work better.Often means more usable.Appears professional and trustworthy.Has a sense of pride.Thursday, May 9, 13
  • 10. Leads innovation.Constructively challenges current practices.Leads to “thinking outside the box.”Identifies trends that have impact.CreativityeChannels | UX TEAMThursday, May 9, 13
  • 11. PSYCHOLOGYPHILOSOPHYDESIGNPROCESSeChannels | UX TEAMMETHODThursday, May 9, 13
  • 12. PSYCHOLOGYDESIGNeChannels | UX TEAMThursday, May 9, 13
  • 13. Aesthetically pleasing designs are perceivedas being easier to use.PSYCHOLOGYDESIGNeChannels | UX TEAMIt takes a great deal of thought to make thingslook effortless.People remember and respond favorably tounexpected and playful pleasures.Thursday, May 9, 13
  • 14. PSYCHOLOGYMETHODPHILOSOPHYDESIGNeChannels | UX TEAMPROCESSThursday, May 9, 13
  • 15. PROCESSDESIGNeChannels | UX TEAMThursday, May 9, 13
  • 16. Stakeholders hold invaluable information about thegoals and problems that need to be considered.Designers listen to the stakeholders to accommodatetheir goals, solve their problems and package it all in ausable product.to the needs of the customer.eChannels | UX TEAMListenThursday, May 9, 13
  • 17. The design team translates the needs of thestakeholders into executable solutions. They infuse alayer of usability, interaction and delight, all whilemaintaining a simplistic method of consumption.the needs for solutions.eChannels | UX TEAMDecodeThursday, May 9, 13
  • 18. Utilizing design principles to create subtle visual cuesguiding the users subconscious assumptions towardsthe desired behaviors. The visual language creates aconsistency across the various design solutions, whilemaintaining the brand personality.a visual language.eChannels | UX TEAMDefineThursday, May 9, 13
  • 19. and make changes.eChannels | UX TEAMIterateThe design process is a cycle of iterations and finesse,focused on the desired user experience.Thursday, May 9, 13
  • 20. There is a close working relationship with design andthe development process to ensure a collaborativeexecution of the targeted solution. The design team isthe voice of the user.to ensure design is implemented.eChannels | UX TEAMVerifyThursday, May 9, 13
  • 21. PROCESSMETHODPSYCHOLOGYPHILOSOPHYDESIGNeChannels | UX TEAMThursday, May 9, 13
  • 22. eChannels | UX TEAMDESIGN METHODThursday, May 9, 13
  • 23. NAV ITEMCategorySUBCATEGORYCONTENTPAGEArticle, Gallery, Etc.CONTENTPAGEArticle, Gallery, Etc.ResearcheChannels | UX TEAMCompetitive analysisUser testingIndustry standardsThursday, May 9, 13
  • 24. Wire FrameseChannels | UX TEAMUser interfaceInformation architectureInteraction designVoice of the applicationThursday, May 9, 13
  • 25. eChannels | UX TEAMVisual DesignVisual languageConsistencyMaintain brand personalityThursday, May 9, 13
  • 26. PrototypeeChannels | UX TEAMExplore innovationsValidate design decisionsLearn from user behaviorand perceptionThursday, May 9, 13
  • 27. eChannels | UX TEAMDESIGN IS EVERYWHEREThursday, May 9, 13