Case De Standaard HD on iPad by Corelio

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De Standaard HD, an iPad optmised newspaper. 1 month results.

More info http://www.twipemobile.com

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Case De Standaard HD on iPad by Corelio

  1. 1. Delight your Readers with a Tablet Optimised Newspaper<br />Johan Mortelmans<br />Director Tablet & Mobile Publishing<br />Corelio Publishing<br />IFRA Expo 2011. Vienna, Austria <br />10 October 2011<br />
  2. 2. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD<br /> Why? Growth and market leadership through innovation<br />What? Offer a Tablet Optimised Version of the newspaper<br />How? Fast time-to-market using Twipe Publishing Platform<br />How much? 46% increase of usage 1 month after launch<br />
  3. 3. De Standaard: 10 years of sustained growth<br />Evolution of paidcirculation<br />
  4. 4. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD<br />Why?Growth and market leadership through innovation<br />What? Offer a Tablet Optimised Version of the newspaper<br />How? Fast time-to-market using Twipe Publishing Platform<br />How much? 46% increase of usage 1 month after launch<br />
  5. 5. Summer 2010 – Launch version 1.0<br />Key facts & figures:<br /><ul><li>1st to market (5 months before comp.)
  6. 6. Replica PDF-version
  7. 7. 50 % increase in digital subscriptions
  8. 8. Launch sponsor: 100% payback of development costs
  9. 9. Advertising revenue: 100 % above target
  10. 10. Reader research: 88 % satisfied – very satisfied
  11. 11. The ‘best sold app in the world’ in Belgium (beating Angry Birds)</li></li></ul><li>What should De Standaard HD look and feel like?<br />First of all: Newspaper, not a website (we have that ;-)<br />Have all the key elements of De Standaard:<br />Beginning and an end<br />Look and feel, typography, rhythm and hierarchy of DS<br />Best possible navigation, indication of weight and importance<br />Serendipity<br />BUT this time tablet optimised:<br />Without pinch-and-zoom, but touch and swipe enabled<br />With extra’s: multiple photo’s, video’s, infographics,…<br />Some sexiness wouldn’t hurt either<br />Last but not least: Keep our readers happy!<br />
  12. 12.
  13. 13.
  14. 14. Dual approach<br />Pdf- & tablet optimized version in 1 app<br />
  15. 15. Template driven approach<br />
  16. 16. Template driven approach<br />
  17. 17. Template driven approach<br />
  18. 18. Easy navigation: sections & newspaper scan<br />
  19. 19. Extra’s: photo, video, infographics<br />
  20. 20. Extra’s: photo, video, infographics<br />
  21. 21. Extra’s: photo, video, infographics<br />
  22. 22. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard<br />Why? Growth and market leadership through innovation<br />What? Offer a Tablet Optimised Version of the newspaper<br />How? Fast time-to-market using Twipe Publishing Platform<br />How much? 46% increase of usage 1 month after launch<br />
  23. 23. The platform? TWIPE MOBILE PUBLISHING solution<br />LICENSED Software application(S)<br />LICENSED Software platform<br />Device Detection<br />Device Database<br />Web<br />Paper<br />TV<br />Content Adaptation<br />IMPORT<br />PUBLISH<br />DOWNLOAD<br />Customer Content<br />Advertising<br />ACCESS<br />Unified Content<br />Mobile Website<br />AdServer<br />Ordering<br />Billing<br />iTunes<br />PAY<br />CHECK /<br />PAY<br />Billing<br />Smartphone application<br />Messaging<br />Participation<br />INTERACT<br />TRANSMIT<br />Facebook<br />Twitter<br />Enduser Contact<br />Social Media<br />Notifications<br />Reporting Financial flows<br />MIS<br />EXPORT<br />Tablet application<br />Statistics<br />Analytics<br />
  24. 24. Backoffice Only 3h needed to create a newspaper tablet version<br />
  25. 25. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD<br />Why?Growth and market leadership through innovation<br />What? Offer a Tablet Optimised Version of the newspaper<br />How? Fast time-to-market using Twipe Publishing Platform<br />How much? 46% increase of usage 1 month after launch<br />
  26. 26. Delighted customer feedback <br />Positive user ratings<br />Twittercomments<br />« For DS HD I am happy to pay 5€/week. <br />Such a pleasure to read. I am really impressed! »<br />« This is exactly what I expect <br />from a newspaper on iPad! »<br />
  27. 27. Significant impact on app & newspaperdownloads<br />Launchwith 1 month<br />free trial sponsored<br />by ING<br />+46%<br />Number of paidnewspaperdownloads<br />August<br />
  28. 28. Thanks!Visit us on www.twipemobile.comFollow us @TwipeMobile<br />

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