Case De Standaard HD on iPad by Corelio
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Case De Standaard HD on iPad by Corelio

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De Standaard HD, an iPad optmised newspaper. 1 month results.

De Standaard HD, an iPad optmised newspaper. 1 month results.

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Case De Standaard HD on iPad by Corelio Presentation Transcript

  • 1. Delight your Readers with a Tablet Optimised Newspaper
    Johan Mortelmans
    Director Tablet & Mobile Publishing
    Corelio Publishing
    IFRA Expo 2011. Vienna, Austria
    10 October 2011
  • 2. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD
    Why? Growth and market leadership through innovation
    What? Offer a Tablet Optimised Version of the newspaper
    How? Fast time-to-market using Twipe Publishing Platform
    How much? 46% increase of usage 1 month after launch
  • 3. De Standaard: 10 years of sustained growth
    Evolution of paidcirculation
  • 4. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD
    Why?Growth and market leadership through innovation
    What? Offer a Tablet Optimised Version of the newspaper
    How? Fast time-to-market using Twipe Publishing Platform
    How much? 46% increase of usage 1 month after launch
  • 5. Summer 2010 – Launch version 1.0
    Key facts & figures:
    • 1st to market (5 months before comp.)
    • 6. Replica PDF-version
    • 7. 50 % increase in digital subscriptions
    • 8. Launch sponsor: 100% payback of development costs
    • 9. Advertising revenue: 100 % above target
    • 10. Reader research: 88 % satisfied – very satisfied
    • 11. The ‘best sold app in the world’ in Belgium (beating Angry Birds)
  • What should De Standaard HD look and feel like?
    First of all: Newspaper, not a website (we have that ;-)
    Have all the key elements of De Standaard:
    Beginning and an end
    Look and feel, typography, rhythm and hierarchy of DS
    Best possible navigation, indication of weight and importance
    Serendipity
    BUT this time tablet optimised:
    Without pinch-and-zoom, but touch and swipe enabled
    With extra’s: multiple photo’s, video’s, infographics,…
    Some sexiness wouldn’t hurt either
    Last but not least: Keep our readers happy!
  • 12.
  • 13.
  • 14. Dual approach
    Pdf- & tablet optimized version in 1 app
  • 15. Template driven approach
  • 16. Template driven approach
  • 17. Template driven approach
  • 18. Easy navigation: sections & newspaper scan
  • 19. Extra’s: photo, video, infographics
  • 20. Extra’s: photo, video, infographics
  • 21. Extra’s: photo, video, infographics
  • 22. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard
    Why? Growth and market leadership through innovation
    What? Offer a Tablet Optimised Version of the newspaper
    How? Fast time-to-market using Twipe Publishing Platform
    How much? 46% increase of usage 1 month after launch
  • 23. The platform? TWIPE MOBILE PUBLISHING solution
    LICENSED Software application(S)
    LICENSED Software platform
    Device Detection
    Device Database
    Web
    Paper
    TV
    Content Adaptation
    IMPORT
    PUBLISH
    DOWNLOAD
    Customer Content
    Advertising
    ACCESS
    Unified Content
    Mobile Website
    AdServer
    Ordering
    Billing
    iTunes
    PAY
    CHECK /
    PAY
    Billing
    Smartphone application
    Messaging
    Participation
    INTERACT
    TRANSMIT
    Facebook
    Twitter
    Enduser Contact
    Social Media
    Notifications
    Reporting Financial flows
    MIS
    EXPORT
    Tablet application
    Statistics
    Analytics
  • 24. Backoffice Only 3h needed to create a newspaper tablet version
  • 25. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD
    Why?Growth and market leadership through innovation
    What? Offer a Tablet Optimised Version of the newspaper
    How? Fast time-to-market using Twipe Publishing Platform
    How much? 46% increase of usage 1 month after launch
  • 26. Delighted customer feedback
    Positive user ratings
    Twittercomments
    « For DS HD I am happy to pay 5€/week.
    Such a pleasure to read. I am really impressed! »
    « This is exactly what I expect
    from a newspaper on iPad! »
  • 27. Significant impact on app & newspaperdownloads
    Launchwith 1 month
    free trial sponsored
    by ING
    +46%
    Number of paidnewspaperdownloads
    August
  • 28. Thanks!Visit us on www.twipemobile.comFollow us @TwipeMobile